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China Considers Selling TikTok’s U.S. Operations To Elon Musk To Avoid Ban

According to a Bloomberg report, the Chinese government is considering a plan in which Elon Musk could take over TikTok’s U.S. operations to prevent the app from being banned. This potential move comes as the U.S. Supreme Court deliberates on a law requiring the Chinese company ByteDance to divest its U.S. business by January 19, under the threat of sanctions on internet service providers supporting TikTok in the country.

This backup plan, still in its early stages, would see Musk, who owns the X platform (formerly Twitter), taking the reins of both X and TikTok’s U.S. operations. However, Chinese authorities have yet to make a final decision, and it is unclear if ByteDance is aware of these discussions or TikTok’s involvement in the plans.

The legal battle over TikTok’s future in the U.S. intensified recently, as the Supreme Court held oral arguments on a law that could ban the app. Signed by President Joe Biden in April, the law has been challenged by TikTok’s legal team on the grounds of violating free speech rights. Meanwhile, the government argues that ByteDance’s ownership poses a national security threat.

With the court likely to support the government’s stance, TikTok may seek a political resolution through former President Donald Trump, who has shifted his position on the app. Despite advocating for a TikTok ban during his first term, Trump has recently reversed his stance and called for a delay in the Supreme Court’s ruling to allow time for a political solution.

In addition to Musk’s potential involvement, last week saw the emergence of “The People’s Bid for TikTok,” a proposal led by billionaire investor Frank McCourt. McCourt’s plan seeks to buy TikTok’s U.S. assets from ByteDance, restructuring the company to prioritize the privacy of American users. This includes moving to U.S.-based digital infrastructure and abandoning the controversial algorithm, addressing national security concerns. The bid is currently seeking backing from private equity firms and large-scale financing from major U.S. banks.

Cloudflare Sets New Default To Separate Search Crawlers From AI Bots

Cloudflare has drawn a sharper line between traditional search and artificial intelligence.

Beginning September 15, 2026, the company will change its default settings to block so-called mixed-use crawlers from pages that run ads, unless a site owner chooses otherwise. The policy applies to new Cloudflare customers, new sites created by existing customers, and all current free customers.

A Clearer Divide In Web Access

The shift could materially reshape how AI companies collect web data for model training and agentic products. Cloudflare’s central argument is straightforward: most publishers want their content to remain visible in search and accessible through certain AI services, but they do not want that same material repurposed without compensation.

In Cloudflare’s view, the problem is not crawling itself. It is the blending of three different functions: search, agentic use, and training into a single bot that makes it difficult for website owners to set meaningful boundaries.

The Google Question

Cloudflare pointedly referenced the “world’s largest search engine,” an unmistakable nod to Google, arguing that it has access to roughly twice as much information as rival AI companies because it makes it harder for customers to stay discoverable without also being used for AI.

Google has disputed that framing. The company offers Google Extended, a crawler setting that lets publishers opt out of having content used for training and AI products such as Gemini apps and Vertex AI, without affecting visibility in Google Search. At the same time, Googlebot still crawls for Search and for AI-powered features such as AI Overviews and AI Mode.

Publishers Want Reach, Not Exploitation

Matthew Prince, Cloudflare’s co-founder and chief executive, said the company is moving quickly because the internet is now dominated by machine traffic.

“Now that the majority of traffic on the Internet is non-human, we must go further and act faster so that a sustainable ecosystem can emerge,” Prince said, referring to the recent milestone in which bots surpassed human traffic online sooner than expected.

Prince added that Cloudflare’s tools and partnerships are designed to give publishers more visibility and commercial leverage, while also rewarding AI companies that are transparent about how they use content.

From Pay Per Crawl To Pay Per Use

Cloudflare has increasingly positioned itself as a gatekeeper for publishers looking to assert control in the AI era. The company already offers tools to block AI bots, along with a marketplace called Pay Per Crawl, which lets websites charge AI systems for scraping.

That framework is now expanding into Pay Per Use, which Cloudflare says will allow publishers to charge AI companies when content creates value, not merely when it is fetched. In practical terms, that shifts the economics from extraction to monetization.

Cloudflare says the move may also reduce waste. Its data suggests more than half of crawl traffic from AI bots is spent revisiting pages that have not changed, consuming bandwidth and compute without adding fresh value for either side.

Early Partners Signal The Commercial Model

To launch the new system, Cloudflare is working with Ceramic.ai and You.com. Under the opt-in model, publishers can be paid when their content appears in Ceramic’s AI search results or when You.com accesses premium material.

Cloudflare says other AI companies can adapt the model to fit their own products. The broader message is clear: the era of unrestricted crawling is giving way to one in which access, attribution, and compensation are increasingly negotiated rather than assumed.

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