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ChatGPT’s Emerging Role In E-Commerce: Navigating AI’s Growing Influence

by THEFUTURE.TEAM

December 3, 2025

Recent analysis reveals that ChatGPT is increasingly serving as a referral source for e-commerce mobile apps, even as its overall market share remains modest. Research by Apptopia underscores notable growth during this year’s Black Friday shopping weekend.

Insightful Data From The Holiday Season

During the Black Friday period—from Thanksgiving Day through Sunday—referrals from ChatGPT to retailer mobile apps experienced a 28% year-over-year growth, according to Apptopia’s U.S. panel data. Although these figures are estimates based on observed mobile activity rather than first-party data, they offer clear indicators of ChatGPT’s evolving role as a shopping guide.

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Big Retailers Capitalize While Smaller Players Lag

The data further reveals that the advantage gained by industry giants is substantial. Amazon’s share of ChatGPT referrals surged from 40.5% to 54% in 2024, while Walmart saw its share increase from 2.7% to 14.9%. Such trends suggest that large retailers are leveraging AI effectively to enhance visibility and conversion, arguably at the expense of smaller market players.

Defining A Referral And Its Impact

In this context, a referral session is defined as any instance in which a retail mobile app session commences within 30 seconds of a ChatGPT session—whether by receiving a shopping suggestion or by clicking a direct link in the chat. Despite a noticeable uptick from 0.64% last year to 0.82% this year on Black Friday alone, referrals from ChatGPT still represent a small slice of the overall e-commerce referral market.

Complementary Insights From Adobe

Corroborative findings from Adobe further illustrate this surge in AI-driven traffic. Adobe reported an 805% year-over-year increase in AI referrals to U.S. retail sites on Black Friday, with users coming through AI chatbots being 38% more likely to complete a purchase. On Cyber Monday, the increase stood at 670%, and overall AI traffic during the November 1 to December 1 window soared by 760%.

These developments illustrate a transformative period in e-commerce, as AI continues to reshape consumer engagement. For now, while ChatGPT’s footprint in e-commerce referrals is still emerging, its influence appears poised to expand—potentially redefining retail competition in the near future.

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Eurobank Wins Two Euromoney Awards Following Cyprus Merger

Eurobank has been named Cyprus’ Best Bank for 2026 by Euromoney, while also receiving the award for Best Bank for Large Corporates at the publication’s latest Awards for Excellence.

Merger Marks A Milestone

The awards recognise the bank’s performance during 2025, a year marked by the completion of the legal merger between Hellenic Bank and Eurobank Cyprus. The transaction created Eurobank Limited, which the group says is now Cyprus’ largest banking and insurance organisation, with assets exceeding €28 billion.

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Euromoney’s Awards for Excellence evaluate banks’ performance over the previous calendar year, with this edition covering January 1 to December 31, 2025.

Lending, Customers And Digital Growth

Eurobank said its business lending portfolio expanded by around 17 per cent during 2025, while its customer base grew to more than 710,000 retail clients and 11,500 business customers.

The bank also continued its digital expansion, saying more than 96 per cent of transactions are now completed through digital channels, and most financing applications are submitted via its mobile app.

Expanding International Presence

Eurobank also highlighted the opening of its first representative office in India, describing the move as a step toward strengthening business links between Cyprus and India while supporting Cyprus’ role as a gateway to the European Union for Indian businesses and investors.

According to the bank, Euromoney recognised not only the successful completion of the merger but also its lending growth, digital transformation and contribution to Cyprus’ position as an international business and investment hub.

CEO On The Awards

“The Euromoney awards confirm Eurobank’s strong momentum and the successful implementation of our group’s strategy in Cyprus,” Chief Executive Michalis Louis said.

He said the merger strengthened the bank’s ability to support households, businesses and the wider economy, while highlighting continued investment in digital services and the opening of the representative office in India as key milestones during the year.