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ChatGPT’s Emerging Role In E-Commerce: Navigating AI’s Growing Influence

Recent analysis reveals that ChatGPT is increasingly serving as a referral source for e-commerce mobile apps, even as its overall market share remains modest. Research by Apptopia underscores notable growth during this year’s Black Friday shopping weekend.

Insightful Data From The Holiday Season

During the Black Friday period—from Thanksgiving Day through Sunday—referrals from ChatGPT to retailer mobile apps experienced a 28% year-over-year growth, according to Apptopia’s U.S. panel data. Although these figures are estimates based on observed mobile activity rather than first-party data, they offer clear indicators of ChatGPT’s evolving role as a shopping guide.

Big Retailers Capitalize While Smaller Players Lag

The data further reveals that the advantage gained by industry giants is substantial. Amazon’s share of ChatGPT referrals surged from 40.5% to 54% in 2024, while Walmart saw its share increase from 2.7% to 14.9%. Such trends suggest that large retailers are leveraging AI effectively to enhance visibility and conversion, arguably at the expense of smaller market players.

Defining A Referral And Its Impact

In this context, a referral session is defined as any instance in which a retail mobile app session commences within 30 seconds of a ChatGPT session—whether by receiving a shopping suggestion or by clicking a direct link in the chat. Despite a noticeable uptick from 0.64% last year to 0.82% this year on Black Friday alone, referrals from ChatGPT still represent a small slice of the overall e-commerce referral market.

Complementary Insights From Adobe

Corroborative findings from Adobe further illustrate this surge in AI-driven traffic. Adobe reported an 805% year-over-year increase in AI referrals to U.S. retail sites on Black Friday, with users coming through AI chatbots being 38% more likely to complete a purchase. On Cyber Monday, the increase stood at 670%, and overall AI traffic during the November 1 to December 1 window soared by 760%.

These developments illustrate a transformative period in e-commerce, as AI continues to reshape consumer engagement. For now, while ChatGPT’s footprint in e-commerce referrals is still emerging, its influence appears poised to expand—potentially redefining retail competition in the near future.

Paramount Closes $110 Billion Warner Bros. Discovery Deal, Creating Skydance Entertainment Giant

Paramount has completed its $110 billion acquisition of Warner Bros. Discovery, bringing together two of the most powerful names in media under a new combined company, Skydance. The deal, announced Tuesday, creates one of the largest entertainment mergers ever completed and reshapes the competitive landscape across streaming, film, television and cable.

A New Power Center In Global Entertainment

The combined company unites Paramount+ and HBO Max, alongside a broad portfolio of networks that includes CBS, CNN, MTV, TBS, Comedy Central and Food Network. It also gives Skydance control over some of the industry’s most valuable franchises, including The Lord of the Rings, Game of Thrones, the DC Universe and Yellowstone.

For the industry, the scale of the transaction is as significant as the assets themselves. In an era defined by streaming competition and rising content costs, ownership of established intellectual property has become a strategic advantage akin to controlling a premium distribution network in a previous media cycle.

Ellison Expands His Influence

The merger places one of the world’s largest entertainment studios under the control of David Ellison, who only last year completed the combination of Skydance Media and Paramount. With this latest transaction, Ellison is accelerating his rise as one of Hollywood’s most influential executives.

The Ellison family remains Skydance’s largest shareholder, backed by the financial power of Larry Ellison, the Oracle co-founder and David Ellison’s father. That support gives the company considerable flexibility as it integrates two sprawling media businesses and seeks to compete more aggressively across platforms.

Legal Hurdles Cleared Before Closing

The deal’s completion follows settlements with a coalition of U.S. states and a Hollywood writers’ union, removing the principal legal obstacles that had threatened to delay or derail the merger.

Paramount first announced in February that it would pursue Warner Bros. Discovery after a bidding contest with Netflix, which had earlier struck its own agreement to acquire Warner Bros.’ film and television studios and streaming operations, excluding the cable networks. Paramount strengthened its offer by promising shareholders additional cash if the deal failed to close by a set deadline and by agreeing to cover the breakup fee owed to Netflix.

What Skydance Says Comes Next

“Today is a historic day, not just for Skydance but for our entire industry,” Ellison said in a statement. “From the start, our ambition was to bring these two storied studios together and create a stronger competitor, with the talent, resources, and reach to tell great stories in every genre, on every platform, for audiences everywhere. Our focus now turns to the future: building a company that empowers creatives, entertains audiences and rewards shareholders. We couldn’t be more excited to get to work.”

Skydance said the combined company will generate nearly $70 billion in annual revenue. The company’s Class B shares are set to begin trading on the New York Stock Exchange today under the ticker symbol SKYD.

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