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ChatGPT’s Emerging Role In E-Commerce: Navigating AI’s Growing Influence

by THEFUTURE.TEAM

December 3, 2025

Recent analysis reveals that ChatGPT is increasingly serving as a referral source for e-commerce mobile apps, even as its overall market share remains modest. Research by Apptopia underscores notable growth during this year’s Black Friday shopping weekend.

Insightful Data From The Holiday Season

During the Black Friday period—from Thanksgiving Day through Sunday—referrals from ChatGPT to retailer mobile apps experienced a 28% year-over-year growth, according to Apptopia’s U.S. panel data. Although these figures are estimates based on observed mobile activity rather than first-party data, they offer clear indicators of ChatGPT’s evolving role as a shopping guide.

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Big Retailers Capitalize While Smaller Players Lag

The data further reveals that the advantage gained by industry giants is substantial. Amazon’s share of ChatGPT referrals surged from 40.5% to 54% in 2024, while Walmart saw its share increase from 2.7% to 14.9%. Such trends suggest that large retailers are leveraging AI effectively to enhance visibility and conversion, arguably at the expense of smaller market players.

Defining A Referral And Its Impact

In this context, a referral session is defined as any instance in which a retail mobile app session commences within 30 seconds of a ChatGPT session—whether by receiving a shopping suggestion or by clicking a direct link in the chat. Despite a noticeable uptick from 0.64% last year to 0.82% this year on Black Friday alone, referrals from ChatGPT still represent a small slice of the overall e-commerce referral market.

Complementary Insights From Adobe

Corroborative findings from Adobe further illustrate this surge in AI-driven traffic. Adobe reported an 805% year-over-year increase in AI referrals to U.S. retail sites on Black Friday, with users coming through AI chatbots being 38% more likely to complete a purchase. On Cyber Monday, the increase stood at 670%, and overall AI traffic during the November 1 to December 1 window soared by 760%.

These developments illustrate a transformative period in e-commerce, as AI continues to reshape consumer engagement. For now, while ChatGPT’s footprint in e-commerce referrals is still emerging, its influence appears poised to expand—potentially redefining retail competition in the near future.

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CSE Reports March Market Shares As Argus Tops With 30.83%

Overview

Cyprus Stock Exchange (CSE) reported €31.50 million in share transactions for March 2026, including €11.24 million in pre-agreed trades. Data also cover the first quarter, with total transactions reaching €86.06 million across January to March.

Detailed Market Analysis

CSE provides market share calculations both including and excluding pre-agreed transactions. March figures incorporate these trades, while separate data sets highlight activity without them. Such differentiation reflects varying trading dynamics and offers a clearer view of market structure. Bond values are excluded from percentage calculations.

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Quarterly Performance Metrics

Figures for the January–March period show how market shares shift depending on the calculation methodology. Year-to-date data provide a broader perspective on member activity across the exchange. Inclusion or exclusion of pre-agreed transactions affects comparative positioning. These metrics are used to assess overall performance trends.

Key Participant Performance

Argus Stockbrokers Ltd recorded a 30.83% market share in March, with transactions totaling €9.71 million, placing it first for the month. CISCO Ltd held a 24.54% share in March and ranked first for the quarter with 26.19%. Mega Equity Financial Services Ltd followed with 18.31% in March and 24.08% across the quarter. Additional participants included Eurobank EFG Equities with 8.04% and Atlantic Securities Ltd with 7.46%, contributing to overall market activity.

Aggregate Trading Volumes

Pre-agreed transactions accounted for €11.24 million of March’s total turnover. Overall trading value reached €86.06 million for the first quarter. These figures reflect both negotiated and regular market activity, providing a fuller picture of trading volumes.

Conclusion

CSE data outline the distribution of market shares and transaction volumes across members. Distinctions between pre-agreed and regular trades highlight differences in activity patterns. Reported figures provide a basis for evaluating market structure and participant performance.