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ChatGPT’s Emerging Role In E-Commerce: Navigating AI’s Growing Influence

by THEFUTURE.TEAM

December 3, 2025

Recent analysis reveals that ChatGPT is increasingly serving as a referral source for e-commerce mobile apps, even as its overall market share remains modest. Research by Apptopia underscores notable growth during this year’s Black Friday shopping weekend.

Insightful Data From The Holiday Season

During the Black Friday period—from Thanksgiving Day through Sunday—referrals from ChatGPT to retailer mobile apps experienced a 28% year-over-year growth, according to Apptopia’s U.S. panel data. Although these figures are estimates based on observed mobile activity rather than first-party data, they offer clear indicators of ChatGPT’s evolving role as a shopping guide.

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Big Retailers Capitalize While Smaller Players Lag

The data further reveals that the advantage gained by industry giants is substantial. Amazon’s share of ChatGPT referrals surged from 40.5% to 54% in 2024, while Walmart saw its share increase from 2.7% to 14.9%. Such trends suggest that large retailers are leveraging AI effectively to enhance visibility and conversion, arguably at the expense of smaller market players.

Defining A Referral And Its Impact

In this context, a referral session is defined as any instance in which a retail mobile app session commences within 30 seconds of a ChatGPT session—whether by receiving a shopping suggestion or by clicking a direct link in the chat. Despite a noticeable uptick from 0.64% last year to 0.82% this year on Black Friday alone, referrals from ChatGPT still represent a small slice of the overall e-commerce referral market.

Complementary Insights From Adobe

Corroborative findings from Adobe further illustrate this surge in AI-driven traffic. Adobe reported an 805% year-over-year increase in AI referrals to U.S. retail sites on Black Friday, with users coming through AI chatbots being 38% more likely to complete a purchase. On Cyber Monday, the increase stood at 670%, and overall AI traffic during the November 1 to December 1 window soared by 760%.

These developments illustrate a transformative period in e-commerce, as AI continues to reshape consumer engagement. For now, while ChatGPT’s footprint in e-commerce referrals is still emerging, its influence appears poised to expand—potentially redefining retail competition in the near future.

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Cyprus Economy Outperforms EU Benchmarks With 4.5% Quarterly Growth

by THEFUTURE.TEAM

February 16, 2026

The Cypriot economy recorded an impressive 4.5% year-on-year growth in the fourth quarter of 2025, according to preliminary estimates from the Statistical Service. This performance represents a notable acceleration, with a seasonally adjusted quarterly increase of 1.4% compared to the previous period.

Quarterly Performance Surpasses Expectations

Based on Eurostat data, Cyprus has significantly outpaced its European counterparts. While the Eurozone achieved an average growth rate of 1.3% and the European Union registered 1.5%, Cyprus clearly outperformed both. Such robust quarterly performance underlines the nation’s strategic economic positioning amid global market uncertainties.

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Full-Year Projections And Fiscal Discipline

For the entire year 2025, growth is forecasted at 3.75%, exceeding earlier predictions from the Ministry of Finance and several domestic and international agencies, which had estimated an increase between 2.9% and 3.5%. This optimistic projection is supported by a low inflation environment and conditions of near-full employment.

Sustainable Growth Amid Global Uncertainty

Despite increased international volatility, Cyprus continues to demonstrate a resilient economic dynamic. Experts assert that a commitment to prudent and disciplined fiscal policies will bolster the nation’s ability to maintain medium-term growth rates above 3%. This strategic approach offers a strong competitive edge, much like other success stories in high-growth markets where sound economic management has proven vital.