Record Mobile Consumer Spending
In a clear demonstration of market dominance, ChatGPT has reached a significant milestone, amassing $3 billion in global consumer spending on mobile devices since its debut. According to data from Appfigures, the platform has experienced a meteoric rise, attracting unprecedented user investment from its initial release on iOS in May 2023 to its broader launch across both iOS and Android devices.
Rapid Adoption Compared To Industry Peers
The impressive surge in consumer spending is underscored by a staggering year-over-year growth. In 2025, users spent approximately $2.48 billion on ChatGPT, a 408% increase from $487 million in 2024. This explosive growth eclipsed its inaugural year figures of $42.9 million in 2023, representing an over 1,000% increase in 2024. Notably, ChatGPT achieved the $3 billion benchmark in just 31 months, outperforming TikTok’s timeline of 58 months and even outpacing streaming giants like Disney+ and HBO Max, which reached the milestone in 42 and 46 months respectively.
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Diversified Revenue Streams and Strategic Monetization
ChatGPT’s robust mobile user base is primarily monetized through subscriptions such as ChatGPT Plus at $20 per month and ChatGPT Pro at $200 per month for advanced usage. While these subscription models drive a significant portion of revenue, the broader potential for monetization includes developer integrations and the prospect of advertising. Recent initiatives include the launch of a dedicated app store, which suggests future monetization strategies that may further diversify revenue streams.
Competitive Landscape and Future Outlook
Meanwhile, competitors are reorienting their business models in the wake of AI-driven disruptions. For example, Google is leveraging its search ad business by integrating advertisements across AI-powered services such as AI Mode, AI Overviews, and an evolved Discover page. Additionally, companies like Anthropic are setting ambitious revenue targets in the business segment, with forecasts aiming toward $70 billion by 2028. Emerging rivals, such as xAI’s Grok, are rapidly mimicking ChatGPT’s revenue trajectory, further intensifying the competitive dynamics in the AI application space.







