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CEO Confidence In Revenue Growth At 5-Year Low Amid AI And Geopolitical Pressures

by THEFUTURE.TEAM

January 21, 2026

Global CEOs are navigating a complex landscape as confidence in revenue growth reaches a five-year low. PwC’s 2026 Global CEO Survey reveals that escalating challenges—from artificial intelligence to geopolitical and cyber threats—are compelling leaders to reassess their financial outlooks and strategic investments.

Declining Confidence In Growth Prospects

Only 30% of CEOs now express confidence in achieving revenue growth over the next 12 months, a sharp decline from 38% in 2025 and 56% in 2022. PwC Cyprus shared these insights, drawn from the responses of 4,454 CEOs across 95 countries. The findings underscore the mounting pressure on businesses to convert investments, notably in artificial intelligence, into sustainable financial returns.

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The AI Advantage And Execution Gap

The survey highlights a significant divide in how companies leverage AI. While only 12% of CEOs have witnessed AI deliver both cost and revenue advantages, 33% have seen benefits in just one of these areas, and a majority of 56% reported no significant financial impact. Firms that have embedded AI comprehensively across products, services, demand generation, and strategic decision-making are two to three times more likely to achieve tangible returns. Moreover, organizations that have established robust AI frameworks, such as Responsible AI protocols and enterprise-wide integration, are three times more likely to report meaningful financial outcomes.

Rising External Risks And Cyber Threats

The evolving global environment is intensifying external risks. CEO concern over tariffs has grown markedly, with 20% of leaders globally citing high exposure to financial losses from tariff impacts. Regional variations are stark, notably 35% in Mexico and 28% in the Chinese Mainland, while 22% of US CEOs noted similar vulnerabilities. Concurrently, cyber risk is ascending the priority list, with 31% of CEOs identifying it as a major threat—up from previous years—prompting 84% to enhance enterprise-wide cybersecurity measures.

Strategic Reinvention And Global Expansion

Despite the subdued outlook on revenue growth, many CEOs view reinvention as critical for future success. More than 42% of CEOs have ventured into new sectors in the past five years, and 44% of those planning major acquisitions intend to invest outside their current industries, with technology emerging as the most attractive adjacent sector. International expansion remains a strategic focus, with 51% of CEOs preparing for overseas investments. The United States continues to lead as a top market, followed by key regions such as the United Kingdom, Germany, and an increasing interest in India.

Balancing Urgency With Long-Term Strategy

Time pressures further complicate strategic decision-making. CEOs report spending 47% of their time on short-term issues, compared to just 16% on long-term planning exceeding five years. As Mohamed Kande articulated, “The value at stake across the global economy is increasing, and the window to capture it is narrowing.” This underscores the imperative for companies to commit to bold decisions and invest resolutely in capabilities that drive future growth.

PwC’s survey, conducted from September 30 to November 10, 2025, offers a vital overview of global business sentiment. As external risks evolve and competition intensifies, the companies best positioned for success will be those that adapt quickly while maintaining a clear focus on long-term strategic objectives.

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Cyprus Tourism Recovers After Difficult Start To 2026

by THEFUTURE.TEAM

October 26, 2026

Cyprus’ tourism sector is recovering after a sharp decline in arrivals earlier this year, but Deputy Minister of Tourism Kostas Koumis has warned that the industry remains vulnerable to external shocks. Presenting the department’s €59.4 million budget for 2027, he stressed that continued growth cannot be taken for granted.

Arrivals Recover After A Sharp Early-Year Decline

Tourist arrivals fell by 5.6% in the first nine months of 2026 compared with the same period last year, Koumis said. This marks a significant improvement from the 17.9% decline recorded during the first four months, although the recovery remains incomplete.

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Despite the setback, arrivals between January and September were 4.1% higher than in 2024 and 8.5% above 2023 levels. Koumis said the figures indicated that the sector had entered a recovery phase, but added that more work was needed to restore demand in certain markets.

An Unprecedented Shock For The Industry

Koumis described 2026 as one of the most difficult years for Cyprus’ tourism sector in decades. External developments triggered widespread cancellations and a sharp slowdown in bookings during March and April, with tens of thousands of reservations cancelled and new bookings largely stalling.

“2026 will undoubtedly remain in the history and memory of those working in the sector as a year during which our country’s tourism industry was called upon to face an unprecedented crisis as a result of external factors,” he told lawmakers.

Budget Focuses On Promotion And Development

Around 62% of the proposed 2027 budget will go towards promoting Cyprus and strengthening its tourism offering. Funding will support marketing campaigns, participation in international tourism fairs and incentive schemes designed to stimulate demand and improve the island’s competitiveness in key markets.

Tourism Revenue Remains Below 2025 Levels

Tourism receipts fell by 7% in the first seven months of 2026 compared with the same period in 2025, according to the Cyprus Statistical Service. However, revenue remained 9.2% above 2024 levels and 13.8% higher than in 2023.

Koumis said the final outcome would depend on performance during the remaining months. If receipts follow a trajectory similar to 2025, he expects the full-year decline to be limited to between 3% and 4%, which he described as “a very satisfactory performance” under the circumstances.

Recovery Does Not Guarantee Future Growth

September recorded what Koumis described as the strongest September on record for tourist arrivals in Cyprus. However, he cautioned against complacency, noting that the disruption earlier in the year demonstrated how quickly external events can affect the sector.

“Success in tourism can never be taken for granted,” he said.

The government aims to ensure that tourism continues to benefit Cyprus’ economy, businesses and local communities in 2027. The proposed budget places particular emphasis on promotion and product development, reflecting a strategy focused on consolidating the recovery while preparing the sector for further uncertainty.