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Why The ECB Says Europe’s Households Must Move Beyond Cash — And Why Cyprus Faces A Bigger Test

The European Central Bank has delivered a clear message: too much of euro area household wealth is still sitting in cash and low-yield bank deposits, limiting returns for savers and constraining the flow of capital into the wider economy. For Cyprus, the warning carries added weight. The island faces a dual challenge: households remain heavily deposit-focused, while financial literacy remains comparatively weak.

Household Wealth Is Still Sitting On The Sidelines

In a blog post published this week, the ECB said roughly one-third of euro area household financial assets — worth almost €10 trillion — are held in cash and low-yield deposits. That concentration, it argued, leaves households exposed to low returns at a time when longer-term investment could generate stronger gains.

The central bank also noted that around 80 per cent of households in the euro area do not own stocks or other market-based financial instruments. Participation is far lower than in the United States, where direct exposure to capital markets is much more common.

The divide becomes even more striking at the top of the wealth distribution. More than 65 per cent of the wealthiest fifth of US households hold listed shares, bonds or mutual funds, compared with less than 45 per cent in the euro area. That gap matters because wealthier households are often best placed to absorb risk and benefit from compounding over time.

Cyprus Faces A Familiar Structural Weakness

For Cyprus, the ECB’s analysis speaks directly to a long-standing domestic issue. Households continue to keep substantial balances in bank deposits, even as returns remain modest. At the same time, financial literacy remains relatively low by European standards.

Central Bank of Cyprus governor Christodoulos Patsalides, whose remarks have been reported by Cyprus Mail, has said Cyprus consistently ranks among the EU countries with the weakest financial literacy outcomes, with young people performing worst across age groups.

According to OECD data cited by Patsalides from the organisation’s 2023 survey, only 58.8 per cent of young people in Cyprus reached the basic level of financial knowledge. Among those aged 40 to 49, the figure was 80.1 per cent. That gap suggests the challenge is not simply one of access to products, but of understanding the trade-offs between saving, borrowing and investing.

Why Trust, Knowledge And Risk Perception Matter

The ECB said financial knowledge, perceived risk and trust are major barriers to investment, particularly for households that are not under immediate financial pressure. In practice, limited understanding of financial products can reinforce caution, reduce trust and push savers to stay in familiar low-risk accounts rather than explore broader investment options.

That dynamic is especially relevant in Cyprus, where the banking system remains central to household finances. Recent lending data from the Central Bank of Cyprus showed the average interest rate on new euro-denominated household deposits fell to 1.27 per cent in July 2026 from 1.42 per cent in June. By comparison, the euro area average stood at 2.10 per cent.

The message is hard to miss: when deposits earn less than inflation or other long-term investment opportunities, households may be preserving nominal security at the expense of real returns.

Four Types Of Household Investors

The ECB said euro area households can broadly be divided into four groups. More than 60 per cent are property owners whose wealth is concentrated in real estate. Around 25 per cent mainly hold deposits. Roughly 10 per cent participate indirectly in financial markets through occupational or voluntary pension and insurance products. Only about 4 per cent are substantial direct investors in capital markets.

That distribution helps explain why a single policy response is unlikely to work for everyone. Households do not face the same constraints, hold the same assets or have the same appetite for risk. Some require better information, others need simpler products, while many are shaped by tax treatment, pension design or trust in institutions.

Policy Levers That Can Shift Behaviour

The ECB pointed to several factors that influence whether households move into longer-term investment: tax incentives, pension structures, the availability of straightforward products, trust, education and age. In other words, participation in capital markets is shaped as much by architecture as by personal preference.

The central bank also argued that wider participation could deliver broader economic benefits. If households earn higher long-term returns, more savings can be directed into innovation, productivity and growth. That makes capital market participation not only a household finance issue, but also a structural economic one.

Examples from Slovenia, Finland and the Netherlands suggest that policy can make a difference. The ECB cited approaches that combine financial education, simple investment products and pension systems that provide indirect exposure to capital markets. Such models, it said, can help bridge the gap between passive saving and productive investment.

What It Means For Cyprus

For Cyprus, the policy debate is increasingly focused on financial education. Patsalides has called for a standalone and compulsory financial literacy course in schools, arguing that young people need better preparation for a world in which saving, borrowing and investing are increasingly managed through digital platforms.

The ECB’s findings strengthen that case. Encouraging households to invest more is not simply a matter of expanding product choice. It also requires the knowledge to assess risk, the confidence to compare returns and the trust to move beyond cash and deposits.

For Cyprus and the wider euro area, the real question is no longer whether households should diversify. It is whether institutions can create the conditions that make diversification understandable, accessible and worthwhile.

Why Smartphones Are Rewriting The Television Experience

Television is no longer competing only with streaming platforms. It is now vying for attention against the device most viewers keep within reach at all times: the smartphone.

A New Attention Economy Is Taking Shape

Market research firm Omdia says the divide between TV and mobile is increasingly disappearing, with nearly three in four US television viewers regularly using their phones for other media while watching television. The finding points to a broader shift in viewing behavior that is reshaping how audiences consume video across markets.

What was once considered a distraction is becoming the norm. Rather than choosing between screens, viewers are using them together, turning television and mobile devices into a single, fluid media environment.

Older Viewers Are Driving The Shift Too

The trend is not confined to younger audiences. Omdia found that simultaneous media use has risen across age groups, including among viewers historically seen as more loyal to traditional television.

Among Americans aged 55 to 64, the share using other media while watching television climbed from 42% in 2023 to 56% in 2026. For those aged 45 to 54, the figure rose from 62% to 73% over the same period. Among 35- to 44-year-olds, it increased to 76% from 69%.

The pattern suggests that the attention challenge facing broadcasters is becoming structural, not cyclical.

Short-Form Video Is Changing Viewing Habits

Much of this shift is being fueled by short-form and vertical video, formats that have trained audiences to expect highly personalized content delivered instantly on mobile devices. That habit does not disappear when the television is on.

As María Rúa Aguete, global head of media and entertainment at Omdia, put it: “We don’t have a content problem. We have an attention problem.” She added that “three in four US TV viewers are using their phones while watching TV, and increasingly what they are doing is watching more video.”

Her conclusion is telling: “The battle is no longer simply TV versus mobile; both screens are on.”

What It Means For Broadcasters And Streamers

For media companies, the implication is clear. The challenge is no longer limited to producing more programming. In an environment where viewers can shift attention in seconds, retaining engagement has become a separate business priority.

That creates pressure on broadcasters, streaming platforms and content owners alike. Success will depend not only on what audiences watch, but on why they move from one screen to another — and what keeps them coming back.

For advertisers, the lesson is just as significant. TV and mobile can no longer be treated as isolated environments. Viewers are moving across screens in real time, which means campaigns must reflect how media is actually consumed, not how legacy planning models assume it is consumed.

A Global Problem, Not Just An American One

Although the data comes from the US, the broader behavior is global. The same devices, platforms and content habits are available in markets around the world, making the trend relevant well beyond American households.

Rúa Aguete presented the findings at IBC 2026 in Amsterdam, where Omdia used the research to illustrate how rapidly audience behavior is changing in the age of mobile video.

For broadcasters in smaller markets such as Cyprus, the pressure is no less acute. Local television now competes not only with domestic channels and streaming services, but with an endless library of global video content accessible on a phone at any moment.

The Real Question For Television

The central issue for the industry is not whether television still matters. It does. The question is whether it can still command attention when viewers have a second screen constantly competing for their focus.

In the new media economy, the winners will not simply be the companies with the most content. They will be the ones that understand how audiences move between screens — and how to hold their attention once they do.

State Lottery Surplus Falls To €7.2 Million As Cyprus Moves To Modernize The Institution

The State Lottery in Cyprus generated a surplus of €7.2 million in 2025, down from €8.8 million in 2024, underscoring a steady erosion in revenues that officials say makes modernization increasingly urgent.

Revenue Decline Raises Pressure For Reform

Total receipts fell to €19 million in 2025 from €21 million the previous year, according to Angelos Evthymiou, head of the Republic’s State Lottery, speaking to the Cyprus News Agency.

Evthymiou said the decline in recent years has made it necessary to upgrade the institution and adapt it to current market conditions. The General Accounting Office has already launched a relevant tender, which is now under way.

Tender Launched To Support The Overhaul

According to a Ministry of Finance announcement in early August, the estimated value of the contract stands at €1.23 million excluding VAT. The tender seeks the services of an experienced independent consultant who will support the modernization of the State Lottery.

Revenues Run At €12 Million Through August

Looking at the current year, Evthymiou said revenues are tracking at roughly the same level as in 2025. By the end of August, they had reached approximately €12 million.

Scratch cards remain the main revenue driver, accounting for 98% of total inflows. The remaining 2% comes from the State Lottery draws.

Payouts Remain High

Prizes paid out amounted to about €10 million in 2024 and €9 million in 2025. Evthymiou said the redemption rate exceeds 99%, with all major cash prizes already claimed by winners.

Prizes account for roughly 50% of revenue, while the share of winning tickets is similarly reflected on the reverse side of each ticket.

Surplus Flowing Back To The State

The head of the State Lottery clarified that surpluses are transferred to the Republic’s Consolidated Fund, alongside any prize money that remains unclaimed.

The State Lottery website publishes the tickets currently in circulation, as well as the prize amounts and winning probabilities for each game.

France’s Debt Load Is Set to Hit a Multi-Decade High as Deficit Pressures Mount

France’s public debt is on track to reach its highest level since 1978, underscoring the scale of the fiscal challenge facing the eurozone’s second-largest economy as deficits remain stubbornly elevated.

A source at the finance ministry said public debt is expected to climb to 119.3% of gross domestic product in 2026 and 121.7% in 2027, more than double the European Union’s 60% reference threshold that member states are meant to pursue.

According to France’s national statistics agency, Insee, those levels would mark an unprecedented burden since 1978. The ministry source described the increase as “automatic,” the result of a deficit that remains high.

France Remains Among The Eurozone’s Most Indebted Economies

France is now the third most indebted country in the eurozone, behind only Greece and Italy. The contrast with some of its peers is notable: Spain’s debt fell below 100% of GDP in July, while Portugal reduced its debt ratio to below 90% in 2025.

Under EU fiscal rules, the annual public deficit should not exceed 3% of GDP. France, however, recorded a deficit of 5.1% last year, and the government expects it to rise to 5.4% this year.

Those figures have placed the country under enhanced EU monitoring for the past two years. The government now expects the deficit to ease to 5% next year, when France will hold elections to choose its next president and government.

Budget Scrutiny Intensifies Ahead Of Election Year

The government has submitted draft 2027 budget measures to the High Council of Public Finances, or HCFP, an independent fiscal watchdog that will assess their macroeconomic credibility and budgetary feasibility.

Prime Minister Sébastien Lecornu said on Thursday that the government is planning €54 billion in adjustments and spending cuts in the 2027 budget. But with elections approaching, he has left parliament to decide on some of the most politically sensitive measures, including a proposal to reduce tax breaks for pensioners.

The head of parliament’s finance committee has already argued that the proposed cuts would fall too broadly across the population and could hit lower-income households hardest.

Officials Say There Is Still Time To Stabilize The Outlook

Despite the deterioration in the fiscal outlook, the head of the HCFP said the situation is not yet beyond repair.

In an interview with Le Parisien, Amélie de Montchalin said, “The crisis is neither certain nor guaranteed — nor is it the only outcome.”

“France is not doomed, provided the choices made are swift and responsible,” she added.

The growth forecast for 2026 has recently been revised lower, as the French economy continues to struggle with weak consumer spending and, more recently, higher energy prices linked to the US-Israeli war against Iran.

Cyprus Tourism Slump Seen Narrowing As Year-End Forecast Improves

Cyprus’ tourism downturn is expected to ease further before the end of the year, with arrivals now forecast to finish around 5 per cent below 2025 levels, according to Tourism Deputy Minister Kostas Koumis.

The latest data from the statistical service, Cystat, show that tourist arrivals reached 2,820,649 between January and August, a 7 per cent decline compared with the same period last year. That marks an improvement from the 8 per cent drop recorded through the first seven months.

Strong Start, Sudden Disruption

Speaking at the inauguration of new cycling routes in Troulloi, Aradippou, Koumis said the year began on a notably strong note, with January and February each posting record results for their respective months.

“We had the best January and the best February we have ever had,” he said, before pointing to the sharp reversal in March, when instability in the Middle East disrupted air travel to and from Cyprus.

According to Koumis, about 70 per cent of flight programmes serving Cyprus were cancelled indefinitely overnight, forcing the government and the Tourism Deputy Ministry to respond to what he described as one of the most serious crises the sector has faced in decades.

Protecting Air Connectivity

March and April were particularly difficult, he said, as uncertainty over flight availability weighed heavily on visitor numbers and left the sector facing a far weaker spring than expected.

In response, much of the government’s effort shifted toward preserving air connectivity. Authorities worked to persuade airlines to maintain their Cyprus schedules while also engaging tour operators and organisers focused on niche tourism to keep the island in their programmes.

Several months later, Koumis said that strategy had delivered results. “Looking back, we can say that we succeeded,” he said.

The Numbers Show A Gradual Recovery

The improvement is visible in the data. During the first four months of the year, the industry was tracking a decline of around 18 per cent. By the end of July, that gap had narrowed to 8 per cent, and the latest August figures reduced the eight-month drop further to 7 per cent.

August alone recorded 581,880 tourist arrivals, down 3.3 per cent from 602,026 a year earlier, though still 4.9 per cent higher than August 2024.

Koumis said he expects the shortfall to narrow again over the remaining months of the year, adding that “by the end of the year we will be talking about a decline of around 5 per cent”.

He noted that a contraction of that scale can occur in any sector without necessarily signalling a deeper structural issue.

Industry Support Remains Central

Koumis also thanked tourism bodies for their support during the disruption, saying the government and the private sector would continue working together to improve the year-end outcome.

Cyprus Credit Upgrade Signals Renewed Confidence In The Economy’s Strength And Outlook

President Nikos Christodoulides has described Standard & Poor’s decision to upgrade Cyprus’s sovereign credit rating from A- to A, while maintaining a positive outlook, as a powerful vote of confidence in the resilience and prospects of the Cypriot economy.

In a recorded message on Saturday, the President said the move marks another important milestone for the country’s economy, which has now returned to the A category for the first time since 2011.

What The Upgrade Means For Cyprus

According to Christodoulides, the rating action is more than a symbolic achievement. It reflects the country’s economic discipline, sustained growth performance, historically low unemployment, and the significant reduction in public debt.

“This is unquestionably a strong vote of confidence in our economy, in its resilience and its prospects,” the President said. “It is a strong vote of confidence in our fiscal responsibility, in our high growth rates, in record-low unemployment, and in the substantial reduction of public debt.”

From Macro Stability To Household Impact

The President argued that stronger macroeconomic indicators translate into tangible benefits for households and businesses. A more robust economy, he said, supports more and better-paid jobs, greater investment, new opportunities, and expanded room for targeted social policy.

That includes investment in healthcare, education, welfare, and housing, as well as stronger job security and improved wages. In practical terms, he added, this means higher disposable income, better day-to-day living standards, and a more secure foundation for future generations.

A Message To Investors And Citizens

Christodoulides also framed the upgrade as evidence that Cyprus is strengthening its credibility and competitiveness through responsible management, steady progress, and bold reforms.

“With consistency, responsibility and determination, we are changing Cyprus by offering hope and prospects to citizens, families, households, businesses, and the entire Cypriot people,” he said.

The positive outlook from Standard & Poor’s suggests that investors continue to see room for further improvement, provided the government maintains its current policy course. For Cyprus, the latest upgrade is both a financial signal and a political one: international markets are rewarding stability, discipline, and growth.

Cyprus Expects More French Visitors In 2027 As Air Capacity Expands

Cyprus expects more French visitors in 2027 as airlines increase capacity between the two countries, Tourism Deputy Minister Kostas Koumis said after meetings with tour operators in Paris.

France, one of Cyprus’ key tourism markets, has had a difficult 2026. French arrivals fell 46% year over year to 8,453 in August, from 15,663 a year earlier, according to the Statistical Service of Cyprus (Cystat). August arrivals were also nearly 50% below the 16,798 recorded in the same month of 2024.

Overall, Cyprus received 2.82 million tourist arrivals between January and August, down 7% from the same period in 2025.

Air Connectivity Supports 2027 Outlook

Koumis discussed the 2027 outlook with senior executives from tour operators offering Cyprus holidays during the IFTM Top Resa travel trade fair in Paris.

Higher air capacity between France and Cyprus was a key focus of the talks. Participants also discussed the impact of geopolitical tensions in the Middle East on the French market and Cyprus’ efforts to adapt its tourism offering to French travelers.

“The French market is undoubtedly an extremely important market for our country’s tourism,” Koumis said, adding that France had regained importance only a few years ago and still had room to grow.

Improved air connectivity will be an important factor in that expansion, according to Koumis. “It is now clear that air connectivity between France and Cyprus is improving significantly, which is a basic prerequisite for the further growth of the market,” he said.

Cyprus Promotes Tourism And Regional Cooperation

Koumis attended the opening of IFTM Top Resa at the invitation of French Tourism Minister Serge Papin, who later visited the Cyprus stand. Held from Sept. 15 to 17 at Paris Porte de Versailles, the event brought together more than 32,000 tourism professionals representing 177 destinations and 1,650 brands, according to organizers.

During his visit, Koumis also met Egyptian Tourism Minister Sherif Fathy. Cyprus and Egypt reaffirmed their tourism cooperation and discussed opportunities to strengthen ties further.

French media interviews covered Cyprus’ tourism offering, infrastructure and services, along with efforts to develop specialized tourism products. Regional instability weighed on arrivals in 2026, particularly during the spring, although the decline narrowed over the summer.

Eurobank Calls For Greater Investment In Cyprus Healthcare Sector

Eurobank Wholesale Banking General Manager Phivos Stasopoulos said sustained investment and access to capital are essential to the development of Cyprus’ healthcare system.

Speaking at a healthcare sector event, Stasopoulos said banks can play a broader role than traditional lending by supporting growth, innovation and investment across the sector.

Healthcare Investment Expands With Gesy

Eurobank said Cyprus’ healthcare sector has become more dynamic in recent years, with the General Healthcare System (Gesy) acting as a major catalyst.

Private investment, new infrastructure and growing investor interest are creating opportunities for further expansion. Stasopoulos said the key issue is how capital is deployed into projects and business models that create value for patients, investors and the wider economy.

“A modern healthcare system cannot evolve without investment and access to capital,” Stasopoulos said.

Scale And Governance Shape Growth

Stasopoulos also pointed to increasing consolidation in healthcare, saying greater scale could help providers use technology more efficiently, expand specialist services and strengthen competitiveness.

Eurobank said growth should be supported by clear strategy, strong corporate governance and sustainable operating models. Providers also face pressure from regulation, margins and the need for continued technology investment.

Cyprus Targets A Regional Healthcare Role

Eurobank highlighted opportunities for Cyprus to develop as a regional healthcare hub, including medical tourism, rehabilitation, health technology and research.

Stasopoulos said achieving that potential will require cooperation among banks, investors and healthcare providers around long-term investment plans. Eurobank said it remains focused on supporting investments aimed at competitiveness, international expansion and sustainability.

Learn more about Eurobank.

CySEC Withdraws ICF Membership From R.I.A.L Raising Investment Advisory

Cyprus Securities and Exchange Commission (CySEC) has withdrawn the Investors Compensation Fund (ICF) membership of R.I.A.L Raising Investment Advisory Ltd following the loss of the company’s regulated status in Cyprus.

The move follows CySEC’s earlier decision to revoke the company’s Cyprus Investment Firm (CIF) authorization, ending its regulated operating status in the country.

What The Investors Compensation Fund Covers

The Investors Compensation Fund, or ICF, is a statutory scheme that compensates eligible clients of investment firms that cannot meet their obligations. Coverage is subject to the conditions and requirements set out in the relevant rules.

ICF membership provides a layer of protection for clients when a regulated firm fails to meet its obligations.

Membership Withdrawal Follows Licence Revocation

CySEC said the withdrawal of ICF membership resulted directly from its decision to revoke R.I.A.L Raising Investment Advisory Ltd’s CIF authorization.

However, the regulator stressed that losing ICF membership does not automatically remove the rights of clients who may be covered by the scheme.

Eligible Clients Can Still Seek Compensation

Clients covered by the ICF may remain entitled to compensation for investment services and operations carried out before the company lost its membership, provided they meet the conditions set by CySEC’s directive governing the fund.

The withdrawal also does not prevent the compensation process from being initiated for eligible clients. The change affects the firm’s regulatory status but does not automatically eliminate potential claims related to earlier activities.

Regulatory Status And Client Claims Are Separate

The distinction between a firm’s authorization and clients’ compensation rights is significant. Losing a regulatory licence does not necessarily end protections that may have already applied to eligible clients.

For investors and other market participants, the case illustrates that licensing, ICF coverage and compensation claims involve separate legal and procedural requirements.

More Than 1.5 Billion People Faced Dangerous Heat This Summer

More than 1.5 billion people were exposed to dangerous levels of heat this summer, according to a global analysis by nonprofit Climate Central.

The study found that Europe experienced the most unusual heat during June-August 2026, with nearly nine in 10 Europeans exposed to at least one month of what researchers classify as “risky heat.”

Europe Emerged As The World’s Hottest Region

Climate Central defines risky heat as temperatures above 90% of local temperatures recorded between 1991 and 2020 for the same period. Researchers use the threshold to identify temperatures at which health risks begin to increase.

Across the world, people in 203 countries experienced at least 30 days of risky heat. In 54 countries, June-August 2026 was the hottest such period on record, while seven of the 10 countries with the largest temperature anomalies were in Europe.

France recorded the largest national temperature anomaly, at 3.5C above its historical average.

“Whether it’s nine in 10 Europeans enduring risky heat, hundreds of millions impacted across Asia and Africa, or relentless record-breaking temperatures in North America, human-driven warming is pushing communities beyond safe physical limits,” said Kristina Dahl of Climate Central.

She said the summer’s heat should be viewed in terms of its immediate effects on health systems, labor productivity, infrastructure and household finances.

Simon Stiell, executive secretary of the United Nations Framework Convention on Climate Change (UNFCCC), who was not involved in the study, said the findings show the rising costs of climate change linked to fossil fuel use.

Clean Energy Faces Rising Demand

Europe’s extreme summer was part of a broader trend that scientists say would have been “virtually impossible” without climate change. Earlier this month, the United Nations said limiting warming to 1.5C is no longer achievable under current conditions.

The latest United Nations Environment Programme (UNEP) outlook projects 1.8C of warming in the best-case scenario and more than 2C in less favorable cases. UNEP now describes the likely pathway as “overshoot, peak and decline.”

Renewable energy is central to limiting that overshoot. Renewables generated almost 34% of global electricity in 2025, but UNEP says the share would need to reach 60%-70% by 2030 under a limited-overshoot pathway.

In the European Union, wind and solar generated more electricity than fossil fuels for the first time last year. SolarPower Europe estimates that solar generation has saved the bloc €33.8 billion in avoided gas imports since the start of the war on Iran.

Power Grids Struggle With Growing Demand

Investment in clean energy has reached about $1.9 trillion annually, but renewable generation is meeting only around 40% of the increase in electricity demand. Air conditioning and the rapid expansion of artificial intelligence are contributing to that growth.

According to the International Energy Agency, data center electricity use increased 17% in 2025, reaching roughly 1.5%-2% of global electricity demand. That figure is expected to double by 2030.

Europe’s aging power grids are also struggling to integrate growing amounts of renewable generation, leaving some solar and wind capacity unused. Battery storage can help reduce those bottlenecks, but investment has not kept pace with the scale of the challenge.

This summer’s heat is adding pressure on governments, businesses and infrastructure systems to adapt to higher temperatures while expanding low-carbon energy capacity.

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