Braking news

Google To Integrate Ads Into AI-Powered Search Overviews

Google has announced plans to incorporate search and shopping ads within its AI-generated answers, marking a significant expansion of its advertising capabilities. This initiative, which will be tested in the United States, follows the introduction of the AI Overviews feature at Google’s recent I/O conference. The ads will appear in a ‘sponsored’ section, tailored to the relevance of the user’s query.

Strategic Expansion in AI and Advertising

This move underscores Google’s strategy to leverage its dominance in traditional search advertising by integrating advanced generative AI technologies. The initiative aims to boost ad sales, a major revenue source, which saw a 13% increase to $61.7 billion in Q1 2024. By embedding ads within AI-generated search results, Google seeks to maintain its competitive edge and revenue growth amidst evolving digital landscapes.

Ongoing Developments and Future Directions

Google will continue refining new ad formats, drawing on feedback from advertisers. Enhancements showcased at the I/O conference, including updates to the Gemini chatbot and search engine improvements, highlight Google’s commitment to advancing AI across its services.

Google’s integration of ads into AI-driven search overviews represents a forward-thinking approach to digital advertising. As the company navigates the intersection of AI innovation and commercial strategy, these developments are set to influence the broader advertising ecosystem significantly.

Finance Ministry says it will phase out fax machines

The Ministry of Finance announced plans to “modernise” its communication methods by phasing out fax machines.

Effective mid-June, telephone lines dedicated to fax communication will be discontinued.

“As part of modernising the Ministry of Finance’s working methods and communication, the use of fax machines will soon be discontinued, and they will be replaced by other forms of communication such as email,” the Ministry said in a post on X.

European Commission Official Sees $100 bln In Private Chip Investment By 2030

The European Chips Act is on track to help attract more than 100 billion euros ($108.41 billion) worth of private investment to the European semiconductor industry by 2030, a European Commission official said on Wednesday.

Thomas Skordas was speaking at a conference in Antwerp about the future of the initiative, which is Europe’s answer to similar programmes in the United States and Japan and to China’s support for its domestic computer chip makers.

The European Chips Act has led to “promises for investments of the order of 100 billion euros to expand the manufacturing capacity within the EU by 2030”, Skordas said.

The European Union Chips Act, billed as offering funding of 43 billion euros, relies heavily on individual governments with the Commission so far approving very little actual funding.

However, firms including Intel INTC.O and TSMC 2330.TW have announced plans to build plants in Germany at a cost of more than 30 billion euros this year.

Skordas, an official at the Commission’s digital unit, said the commission expects to finalise funding for R&D pilot lines in four sub-sectors of the chip industry by September, including a 2.5 billion euro grant for developing extremely advanced chips in Europe.

Skordas said unspecified funding for another pilot line to develop photonics, or chips that use light instead of electricity, is still in the works.

The Commission is also arranging funding for a European design platform to give companies, academics and startups access to the software tools needed to design their own chips. Most advanced chipmakers design chips but leave the manufacturing to specialists such as TSMC, Samsung 005930.KS or Intel.

“In July, we expect to open the call for the consortium that will be responsible for designing and developing this platform at the European level,” Skordas said.

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