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BYD Vs Tesla: The World’s Top EV Maker Enters Cyprus—And It’s Just The Beginning

The electric vehicle giant that dethroned Tesla in global sales is officially entering the Cypriot market. BYD—short for “Build Your Dreams”—has tapped Alpan Group, a subsidiary of Sfakianakis SA, as its exclusive distributor on the island, marking another step in its fast-paced global expansion.

A Strategic Partner With Local Muscle

Alpan Group is no stranger to scale. As the exclusive importer of Samsung smartphones and major appliance brands like Kenwood, DeLonghi, Braun, and Sage, the company already commands a significant share of the Cypriot tech retail space. Through its chain of nine Electroline stores, Alpan has built deep local infrastructure, while holding an impressive 45% of the island’s mobile market via Samsung.

In late 2023, Alpan ventured into long-term vehicle leasing through its subsidiary Executive Lease—signaling early interest in the mobility sector. Since October 2024, Alpan has been a fully owned arm of Sfakianakis SA, one of Greece’s most powerful commercial groups, with operations spanning 14 countries in Southeastern and Central Europe and a 2024 turnover of €700 million.

Commenting on the BYD deal, the President and CEO of both Alpan and Sfakianakis noted their ambition to become a driving force in the region’s shift to electric mobility, promising to bring Cypriot drivers closer to smart, sustainable transport.

The Brand That Overtook Tesla

Founded in 1994 in Shenzhen by tech entrepreneur Wang Chuanfu, BYD started out as a battery manufacturer. Fast forward three decades, and it’s now a global EV heavyweight, producing electric and plug-in hybrid vehicles across six continents and selling in over 400 cities worldwide.

The numbers tell the story: BYD sold 4.27 million vehicles in 2024, a 29% jump year-over-year, with revenue hitting $107 billion—surpassing Tesla’s $97.7 billion. And the momentum isn’t slowing: BYD is projected to sell 5.5 million vehicles in 2025, with 800,000 destined for markets outside China.

Building Roots In Europe

To sidestep EU tariffs on Chinese-made vehicles—currently 27% for BYD imports—BYD is building its first European manufacturing facility in Hungary, set to open in 2025. A second factory is also under consideration, underscoring BYD’s long-term vision for the European market.

As Cyprus gets ready to welcome one of the world’s most advanced EV makers, the local landscape for electric mobility is about to change—and Alpan Group is placing itself in the driver’s seat.

Modernizing Cyprus SMEs: Investment Initiatives Drive Competitive Excellence

SMEs: The Backbone Of Cyprus’ Economy

Small and medium-sized enterprises (SMEs) remain a central pillar of Cyprus’ economy, supporting employment, innovation and local production networks. Their long-term competitiveness increasingly depends on access to modern technologies, operational upgrades and targeted investment that improves efficiency and productivity.

The Thalia Initiative: A Strategic Investment Framework

The Thalia 2021–2027 Program plays a key role in supporting this transition. The initiative provides financial assistance to both new and established SMEs, particularly in manufacturing and selected economic sectors, helping businesses modernize infrastructure, upgrade technology and improve production capacity. With a total budget of €50 million and co-financing from the European Union, the program aims to strengthen competitiveness while encouraging entrepreneurship and job creation.

Case Study: Pivo Microbrewery’s Production Revolution

Pivo Microbrewery illustrates how targeted investment can accelerate growth. Before receiving funding, co-owner Thanasis Poluneikis identified limited production capacity as a major obstacle to meeting rising demand. The introduction of modern machinery and updated technology has significantly improved production processes. According to Poluneikis, the new equipment has increased precision and consistency in quality control, helping maintain product freshness and standards throughout distribution. The upgrades also allowed the company to expand production and develop new partnerships, supporting broader market reach.

Enhancing Product Offerings: The Vanilla Aroma Bakery Experience

Vanilla Aroma Bakery represents another example of modernization through investment support. Owner Giannis Toumpas used the funding framework to upgrade both the facility layout and production equipment. The improvements have accelerated operations and increased efficiency, enabling the bakery to refine existing products while introducing new offerings. These changes have strengthened customer experience and reinforced the brand’s position in a competitive market where quality and presentation remain key differentiators.

Financial Support As A Catalyst For Growth

These examples highlight the role of the Thalia Initiative as a financing tool that translates investment into measurable business development. By supporting equipment upgrades, technology adoption and infrastructure improvements, the program contributes to the long-term sustainability of SMEs, encourages innovation and supports job creation. The continued modernization of small and medium-sized enterprises is helping build a more resilient and competitive business environment that supports broader economic growth in Cyprus.

Pivo Microbrewery
Pivo Microbrewery modernizes its production line to meet growing demand.
Vanilla Aroma Bakery
Vanilla Aroma Bakery enhances operational efficiency through technological upgrades.
Financial support transforming local SMEs.

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