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By Rotation Partners With Uber to Accelerate Fashion Rental Delivery

London – By Rotation, one of the U.K.’s premier peer-to-peer fashion rental platforms, has officially announced a strategic partnership with ride-sharing giant Uber. This transformative collaboration is set to redefine the logistics of fashion rentals by ensuring rapid, same-day delivery combined with a 10% discount offer until May 31.

Innovative Logistics Tailored to Consumer Needs

Under the new arrangement, U.K. users of By Rotation can rent high-value outfits—including bulky ski gear—and have them delivered in under 60 minutes via Uber. By addressing the logistical challenges often associated with the transportation of sizable equipment, this venture directly meets the demands of a segment where 30% of ski gear renters require same-day pick-up.

Consumer-Centric Innovation

Eshita Kabra-Davies, founder and CEO of By Rotation, noted in her interview with TechCrunch that the partnership is a direct response to user feedback. “Our community loves sustainable fashion, but they also expect the speed and convenience of e-commerce,” Kabra-Davies explained. The initiative is designed to eliminate the final friction point in the rental process, effectively easing the traditional ‘panic purchase’ scenario when urgent outfit needs arise.

Championing Sustainable Fashion

This collaboration marks an important step in transitioning from fast fashion to a more sustainable, circular economy. By offering rapid delivery of premium rentals, the alliance empowers consumers to opt for quality and longevity over disposable garments. The shift exemplifies how strategic partnerships can drive both environmental sustainability and enhanced consumer convenience.

Global Vision and Expansion

Since its inception in 2019, By Rotation has scaled its operations to become a global force in the rental market, boasting more than one million users and luxury inventory valued at over $100 million. Highlighting its innovative approach, the platform has even showcased success stories where users have leveraged wardrobe earnings for significant personal milestones. With recent expansions into markets such as New York and ambitions to break into the UAE, Kabra-Davies asserts, “Our ambition, like Uber’s, is global. We want to make the ‘rotating wardrobe’ the default mode of consumption everywhere.”

This strategic alliance between By Rotation and Uber not only alleviates logistic challenges but also charts a forward-thinking roadmap for sustainable consumption in the fashion industry.

Bank of Cyprus Upgrade Signals Fresh Optimism For Greek And Cypriot Banks

Regional Banks Enter A More Favorable Cycle

Bank of Cyprus and Eurobank are well positioned to benefit from a renewed re-rating of Greek and Cypriot bank stocks, according to Cyprus-based investment firm Roemer Capital, which upgraded Bank of Cyprus to a buy rating and reaffirmed its positive view on Eurobank.

The firm cited easing geopolitical tensions, resilient economic growth in Greece and Cyprus, lower funding costs and Greece’s expected transition to developed-market status as the main factors supporting the sector.

Roemer Capital also lowered its cost of equity assumptions, updated its forecasts following first-quarter 2026 results and extended its valuation horizon to the end of 2027, raising target prices across its banking coverage.

Bank Of Cyprus Gets The Largest Upgrade

Bank of Cyprus received the biggest revision, with Roemer Capital upgrading the stock from hold to buy and setting a target price of €11.10, implying potential total upside of 27%.

The firm highlighted the bank’s strong capital generation, profitability and projected 100% dividend payout, describing it as the strongest capital-return story among the banks under coverage. Roemer Capital maintained its buy rating on Eurobank, assigning a target price of €4.90 and forecasting potential upside of 28%. The report said the bank is well placed to benefit from loan growth, improving operating performance and merger-and-acquisition synergies.

National Bank of Greece and Piraeus Bank also retained buy ratings, with expected returns ranging from 25% to 36%. Optima Bank was upgraded to buy, while Alpha Bank remained at hold on valuation grounds.

Why Growth Still Sets The Region Apart

According to Roemer Capital, Greek and Cypriot banks continue to benefit from stronger economic fundamentals than many western European peers. The report pointed to faster economic growth, healthier balance sheets, low levels of non-performing exposures, capital ratios approaching 20% and strong customer deposit bases.

Analysts expect performing loans across the sector to grow at a compound annual rate of 6% to 8% through 2028, supported by private investment, digitalisation, green manufacturing, supply-chain expansion and a gradual recovery in household lending.

The report also said the conclusion of lending under the EU Recovery and Resilience Facility is unlikely to materially affect credit growth, as banks have already shifted back towards traditional commercial lending. Roemer Capital expects Euribor to remain between 2.2% and 2.5%, a level it believes should support both lending activity and net interest margins.

Geopolitics, Valuation And Market Structure Support The Case

The report said improving geopolitical conditions have strengthened the investment outlook, noting that Brent crude prices have largely returned to pre-war levels while Greek government bond yields have stabilised at around 3.5%. Although geopolitical risks remain, Roemer Capital believes the likelihood of a major inflationary shock or significant pressure on bank profitability has eased.

Another important catalyst identified by the firm is Greece’s expected promotion to developed-market status by FTSE Russell, STOXX and MSCI over the coming months.

According to the report, the reclassification should improve liquidity and attract a broader base of international investors. Roemer Capital also said Euronext’s acquisition of the Athens Exchange is expected to strengthen market infrastructure and increase international visibility, particularly for Bank of Cyprus and Optima Bank.

The firm noted that Bank of Cyprus has already benefited from its Athens listing, with average daily trading value increasing from less than €400,000 before its September 2024 move to nearly €6 million afterwards.

Economic Momentum Remains A Core Tailwind

Roemer Capital said both Greece and Cyprus have moved beyond post-crisis recovery and are now supported by private-sector-led growth. For Cyprus, the report highlighted recent tax reform and efforts to simplify the legal and regulatory framework, while also noting that limited foreign banking competition continues to support domestic lenders.

Overall, Roemer Capital expects Greek and Cypriot banks to remain well-positioned for profitable loan growth over the coming years.

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