By Rotation Partners With Uber to Accelerate Fashion Rental Delivery

by THEFUTURE.TEAM

January 30, 2026

London – By Rotation, one of the U.K.’s premier peer-to-peer fashion rental platforms, has officially announced a strategic partnership with ride-sharing giant Uber. This transformative collaboration is set to redefine the logistics of fashion rentals by ensuring rapid, same-day delivery combined with a 10% discount offer until May 31.

Innovative Logistics Tailored to Consumer Needs

Under the new arrangement, U.K. users of By Rotation can rent high-value outfits—including bulky ski gear—and have them delivered in under 60 minutes via Uber. By addressing the logistical challenges often associated with the transportation of sizable equipment, this venture directly meets the demands of a segment where 30% of ski gear renters require same-day pick-up.

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Consumer-Centric Innovation

Eshita Kabra-Davies, founder and CEO of By Rotation, noted in her interview with TechCrunch that the partnership is a direct response to user feedback. “Our community loves sustainable fashion, but they also expect the speed and convenience of e-commerce,” Kabra-Davies explained. The initiative is designed to eliminate the final friction point in the rental process, effectively easing the traditional ‘panic purchase’ scenario when urgent outfit needs arise.

Championing Sustainable Fashion

This collaboration marks an important step in transitioning from fast fashion to a more sustainable, circular economy. By offering rapid delivery of premium rentals, the alliance empowers consumers to opt for quality and longevity over disposable garments. The shift exemplifies how strategic partnerships can drive both environmental sustainability and enhanced consumer convenience.

Global Vision and Expansion

Since its inception in 2019, By Rotation has scaled its operations to become a global force in the rental market, boasting more than one million users and luxury inventory valued at over $100 million. Highlighting its innovative approach, the platform has even showcased success stories where users have leveraged wardrobe earnings for significant personal milestones. With recent expansions into markets such as New York and ambitions to break into the UAE, Kabra-Davies asserts, “Our ambition, like Uber’s, is global. We want to make the ‘rotating wardrobe’ the default mode of consumption everywhere.”

This strategic alliance between By Rotation and Uber not only alleviates logistic challenges but also charts a forward-thinking roadmap for sustainable consumption in the fashion industry.

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Cyprus Emerges As A Fiscal Beacon In The Eurozone

by THEFUTURE.TEAM

April 27, 2026

Cyprus stands out in the euro area on two indicators: relatively low public debt and a sustained budget surplus. Recent data from Eurostat point to a consistent improvement in fiscal performance over recent years.

Fiscal Strength As A Strategic Advantage

Data for 2025 extend the trend observed since 2022. In 2022, Cyprus recorded a budget surplus of 2.7% of GDP, or approximately €796 million, while public debt stood at 80.1% of GDP, equivalent to €23.74 billion. The surplus declined to 1.7% of GDP in 2023, or €554 million, alongside a reduction in debt to 71.1% of GDP.

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Conditions strengthened in 2024, when the surplus reached 4.1% of GDP, or €1.43 billion, and public debt declined further to 62.7% of GDP. Projections for 2025 indicate a surplus of 3.4% of GDP, or €1.24 billion, with public debt falling to 55% of GDP.

Public spending is estimated at 40.2% of GDP, while revenues are projected at 43.6%. Over the same period, GDP increased from €29.64 billion in 2022 to €36.48 billion.

Comparative Eurozone Fiscal Dynamics

Across the euro area, most countries reported fiscal deficits in 2025. Cyprus recorded a surplus of 3.4%, alongside Denmark at 2.9%, Ireland at 1.8%, Greece at 1.7%, and Portugal at 0.7%. In contrast, deficits were recorded in Romania at 7.9%, Poland at 7.3%, Belgium at 5.2%, and France at 5.1%. Eleven member states reported deficits at or above 3% of GDP.

Debt-To-GDP Trends Across Member States

At the end of 2025, lower debt ratios were recorded in Estonia at 24.1%, Luxembourg at 26.5%, Denmark at 27.9%, Bulgaria at 29.9%, Ireland at 32.9%, Sweden at 35.1%, and Lithuania at 39.5%. Higher ratios were observed in Greece at 146.1%, Italy at 137.1%, France at 115.6%, Belgium at 107.9%, and Spain at 100.7%.

Quarterly data for 2025 show varied movements. Latvia and the Netherlands each recorded increases of 2.1 percentage points, while Portugal and Cyprus posted declines of 7.8 and 5.3 percentage points, respectively.

Resilience Amid External Challenges

Fiscal performance has supported targeted measures aimed at addressing external pressures. These include responses to geopolitical developments in the Middle East, which continue to influence energy costs and broader economic conditions.

Overall, Cyprus exemplifies how disciplined fiscal management and strategic planning can create a resilient economic foundation in a challenging international landscape.

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