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BuySell Dominates Cyprus Real Estate Market, Study Reveals

A study by IMR/University of Nicosia analyzed online property listings in Cyprus and found that BuySell holds the largest share across major platforms. The research updates earlier findings from 2025 and reflects continued growth in digital real estate activity.

Methodology And Data Collection

The study examined active property listings across BuySell, Bazaraki, and Facebook Marketplace. Data were collected daily between March 9 and March 13, 2026, covering all five districts and key categories, including apartments, houses, land/plots, and commercial properties. A five-day average was used to improve consistency.

Key Findings

BuySell recorded a market share between 71% and 82%, ahead of other platforms. Bazaraki accounted for between 18% and 29%, while Facebook Marketplace remained below 1.3%. Across districts and categories, BuySell maintained the highest share, particularly in land/plots and commercial properties. Limassol and Nicosia showed the highest activity levels among districts. Limitations in filtering and mixed listings were noted for Facebook Marketplace, affecting its use as a dedicated property platform.

Market Share Analysis By District

BuySell recorded the highest share in all districts. Nicosia reached 81.6%, followed by Larnaca at 80.4% and Paphos at 78.9%. Limassol and Famagusta showed lower but still leading shares at 71.5% and 71.1%, respectively.

Market Share Analysis By Category

BuySell led across all categories. Shares reached 82.9% in commercial properties and 81.3% in land/plots. Houses and apartments recorded 73.1% and 74.0% respectively. Bazaraki showed a relatively stronger presence in residential segments but remained below BuySell across categories.

Conclusion: Digital Transformation In Real Estate

The data indicate continued growth in digital platforms for property transactions in Cyprus. Online listings remain the primary channel for property marketing, with platform concentration evident across districts and categories.

Cyprus Banks Urged To Focus On Long-Term Resilience As Profits Remain Strong

The Cypriot banking sector remains in a strong position, supported by solid capital buffers and overall financial stability, according to speakers at the annual general meeting of the Association of Cyprus Banks. At the same time, government officials and regulators stressed that maintaining this position will require continued discipline and long-term planning.

A Strong Sector, But Not A Complacent One

Finance Minister Makis Keravnos used the meeting to highlight concerns over draft laws recently passed by parliament, which, according to the Ministry of Finance, the Central Bank and the Legal Service, may contain constitutional, legal and institutional issues. Those concerns, he noted, led to presidential referrals and remittals to the Supreme Court.

Keravnos also said the European Central Bank had been consulted on proposed measures concerning the suspension of foreclosures and the restructuring of loans and guarantees, adding that the ECB had expressed its own concerns.

Profitability Should Reflect Real Economy Lending

While acknowledging that the banking sector remains highly profitable, Keravnos said earnings are expected to reach around €1 billion in 2025, lower than in 2024 as interest-rate conditions gradually normalize.

He said he would prefer bank profitability to rely more on lending to businesses operating in productive sectors and less on the widening of European Central Bank interest-rate spreads.

According to the minister, Cyprus’ return to investment-grade status after 11 years has strengthened the country’s appeal to foreign investors, technology companies and startups. He said this should encourage banks to offer financing that better supports businesses while improving the diversification of their loan portfolios.

The Central Bank’s Warning: Strength Today Is Not A Guarantee Tomorrow

Central Bank Governor Christodoulos Patsalides also warned against complacency, saying the sector’s current strength should not be taken for granted.

“The Cypriot banking sector is strong today. But strength that truly matters is not exhausted by a capital ratio, a profit line or a favorable cycle,” he said.

Patsalides added that lasting resilience depends on institutions remaining strong as conditions change, risks become more complex, and competition evolves. In his view, that requires sufficient capital buffers, adaptable infrastructure and management teams prepared for changing market conditions.

Long-Term Resilience Over Short-Term Gains

Patsalides also stressed that banks should focus on long-term resilience rather than short-term performance. Decisions on dividend policy, capital allocation and the use of resources, he said, should take into account continued investment in technology, operational resilience, human capital and long-term adaptability.

He added that banks able to remain competitive over time will be those that invest early in strengthening their capacity to adapt and respond to future challenges.

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