Just moments ago, BlackRock, the world’s largest asset manager, launched its groundbreaking Bitcoin Exchange-Traded Product (ETP) in Europe. As investor interest in cryptocurrencies surges, this move represents a strategic expansion for BlackRock, tapping into the vibrant European market.
Key Details
- Named iShares Bitcoin ETP, the product is Switzerland-based and trades on major platforms like Paris, Amsterdam, and Frankfurt.
- Following significant success in the U.S., with over $50 billion in investments, this launch aims to capture a similar interest from Europe.
- The Bitcoin custodial services are managed by Coinbase, while Bank of New York Mellon acts as the administrator.
Strategic Context
With over $4.4 trillion in assets under management through exchange-traded funds, BlackRock reinforces its position as a frontrunner in adapting to the evolving financial landscape. CEO Larry Fink, at the recent World Economic Forum, praised Bitcoin as a solid hedge against currency devaluation. This product is a response to the burgeoning European demand for regulated financial instruments providing exposure to Bitcoin.
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