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Bioland Promithia Enters The Competitive Electricity Market, Accelerating Cyprus’ Green Energy Transition

Pioneering A New Energy Landscape

Bioland Promithia, a prominent arm of Bioland Energy Group Ltd, has officially registered in the Competitive Electricity Market (CEM) register, effective October 1, 2025. This strategic move underscores an evolving energy sector in Cyprus, promising enhanced market competition, improved transparency, and a decisive shift toward green energy.

Innovative Pricing And Flexibility

At a recent event organized by Eptagon Group in Larnaca on September 10, Bioland Promithia unveiled plans designed to cater to diverse consumer needs. The company is set to offer tailored electricity supply programmes for residential, commercial, and industrial sectors. By implementing a three-zone flexibility model—day, afternoon, and night—the firm aims to provide cost-effective solutions that align with the unique energy profiles of its clients.

Expertise And Strategic Vision

Demetris Constantinides, CEO of Bioland Energy Group, highlighted the importance of this initiative as a critical step towards establishing a fair and competitive energy environment in Cyprus. With four years of experience in the CEM Trial and a robust portfolio of corporate clients, Bioland is well-equipped to transition into this new regime. The company projects a significant reduction in electricity tariffs by at least 30 percent within the next three years, a move that promises considerable financial relief for consumers.

Commitment To Sustainability And Innovation

With a 14-year track record in the renewable energy sector, Bioland Energy Group has consistently invested in research and innovation to drive cost-efficiency and sustainability. Drawing on green energy generated from its photovoltaic parks, the company actively supplies businesses under the Transitional Regulation of the Electricity Market. Its impressive roster of commercial and industrial partners already benefits from competitive pricing, reinforcing Bioland’s commitment to advancing Cyprus’ energy transition.

Mercedes-Benz Posts Higher Profit Despite China Slowdown

Mercedes-Benz reported stronger-than-expected second-quarter results, lifting its shares on Tuesday despite mounting pressure from Chinese automakers and a weaker outlook for sales and revenue.

The earnings provided a boost for Europe’s auto sector, where manufacturers continue to grapple with tariffs, softer demand and intensifying competition from Chinese rivals. Volkswagen, Mercedes-Benz and BMW have all accelerated restructuring efforts in response.

Cost Discipline Lifts Quarterly Profit

Mercedes-Benz shares rose as much as 5.9% following the results before trimming gains to trade 3.5% higher by 1118 GMT. The company reaffirmed its profit margin guidance for its core passenger car business after reporting an adjusted return on sales of 4.0% for the second quarter, above market expectations and within its 3% to 5% target range.

“In an environment where some automakers are ringing alarm bells on their competitive positioning, Mercedes delivered a clear and confident message,” Morningstar analyst Rella Suskin said.

Second-quarter operating profit increased 22% to €1.5 billion ($1.7 billion), despite a 3% decline in revenue. Lower administrative and research and development costs, together with strong performances from the financial services and vans divisions, supported earnings, while the results also included a €131 million gain related to the planned sale of leasing subsidiary Athlon.

China Remains The Key Pressure Point

Despite stronger profitability, Mercedes continues to face a challenging market environment. Sales in China fell 30% during the second quarter, prompting the company to abandon earlier expectations for stable car sales and group revenue. It now expects both to decline slightly from a year earlier.

BMW also lowered its outlook in June following a deeper-than-expected slowdown in China, highlighting the pressure facing Germany’s premium carmakers. At the same time, Mercedes said Chinese manufacturers are increasingly expanding into European markets, although Chief Executive Ola Kaellenius said their focus remains on higher-volume segments rather than the premium market.

“But that is not a reason to sit back and be relaxed,” he said.

Manufacturing Shift Continues

Mercedes is also reshaping its manufacturing footprint. The company said its German factories will undergo a more aggressive push toward leaner production, although it declined to provide further details while talks with labour representatives continue. Production is also being expanded in lower-cost Eastern European locations, including Hungary, where the company is increasing capacity at its Kecskemet plant, as well as in Poland.

Chief Financial Officer Harald Wilhelm said the full-year margin for the passenger car division is expected to come in at the lower end of the company’s guidance range, reflecting a higher share of electric vehicle sales in Europe, which remain more expensive to produce and continue to weigh on profitability.

“We must continue to work flat out to reduce costs so that we can remain competitive on the prices of our products,” Kaellenius said.

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