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Bioland Promithia Enters The Competitive Electricity Market, Accelerating Cyprus’ Green Energy Transition

Pioneering A New Energy Landscape

Bioland Promithia, a prominent arm of Bioland Energy Group Ltd, has officially registered in the Competitive Electricity Market (CEM) register, effective October 1, 2025. This strategic move underscores an evolving energy sector in Cyprus, promising enhanced market competition, improved transparency, and a decisive shift toward green energy.

Innovative Pricing And Flexibility

At a recent event organized by Eptagon Group in Larnaca on September 10, Bioland Promithia unveiled plans designed to cater to diverse consumer needs. The company is set to offer tailored electricity supply programmes for residential, commercial, and industrial sectors. By implementing a three-zone flexibility model—day, afternoon, and night—the firm aims to provide cost-effective solutions that align with the unique energy profiles of its clients.

Expertise And Strategic Vision

Demetris Constantinides, CEO of Bioland Energy Group, highlighted the importance of this initiative as a critical step towards establishing a fair and competitive energy environment in Cyprus. With four years of experience in the CEM Trial and a robust portfolio of corporate clients, Bioland is well-equipped to transition into this new regime. The company projects a significant reduction in electricity tariffs by at least 30 percent within the next three years, a move that promises considerable financial relief for consumers.

Commitment To Sustainability And Innovation

With a 14-year track record in the renewable energy sector, Bioland Energy Group has consistently invested in research and innovation to drive cost-efficiency and sustainability. Drawing on green energy generated from its photovoltaic parks, the company actively supplies businesses under the Transitional Regulation of the Electricity Market. Its impressive roster of commercial and industrial partners already benefits from competitive pricing, reinforcing Bioland’s commitment to advancing Cyprus’ energy transition.

Electric Vehicle Leaders Urge EU To Maintain 2035 Zero Emission Mandate

Industry Voices Emphasize the Importance of Commitment

Over 150 key figures from Europe’s electric car sector, including executives from Volvo Cars and Polestar, have signed a letter urging the European Union to adhere to its ambitious 2035 zero emission goal for cars and vans. These industry leaders warn that any deviation could hamper the progress of Europe’s burgeoning EV market, inadvertently strengthen global competitors, and weaken investor confidence.

Evolving Perspectives Within the Automotive Community

This call comes in the wake of a contrasting appeal issued at the end of August by heads of European automobile manufacturers’ and automotive suppliers’ associations. That letter, endorsed by the CEO of Mercedes-Benz, Ola Kaellenius, argued that a 100 percent emission reduction target may no longer be practical for cars by 2035.

Discussion With EU Leadership on The Horizon

European Commission President Ursula von der Leyen is scheduled to meet with automotive industry leaders on September 12 to deliberate the future of the sector. Facing stiff challenges such as the rise of Chinese competition and the implications of US tariffs, the stakes for the EU’s policy decisions have never been higher.

Potential Risks of Eroding Ambitious Targets

Industry leaders like Michael Lohscheller, CEO of Polestar, caution that any weakening of the targets could undermine climate objectives and compromise Europe’s competitive edge in the global market. Michiel Langzaal, chief executive of EU charging provider Fastned, further highlighted that investments in charging infrastructure and software development are predicated on the certainty of these targets.

Regulatory Compliance And The Mercedes-Benz Exception

A report from transport research and campaign group T&E indicates that nearly all European carmakers, with the exception of Mercedes-Benz, are positioned to meet CO₂ regulation requirements for the 2025-2027 period. To avoid potential penalties, Mercedes must now explore cooperation with partners such as Volvo Cars and Polestar.

Conclusion

The industry’s unified stance underscores the critical balance between environmental aspirations and maintaining competitive advantage. With high-level discussions imminent, the EU’s forthcoming decisions will be pivotal in shaping not only the future of the continent’s automotive sector but also its global positioning in the race towards sustainable mobility.

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