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Banks Focus On Costs And Profitability As Interest Rates And Risks Persist

Banks are entering the next three-year cycle focused on reducing operating costs while maintaining stable profitability. This approach supports dividend distribution and strengthens balance sheets, liquidity and capital positions.

Geopolitical Risks And Banking Strategy

Internal strategy remains important, but performance will also depend on external conditions, particularly developments in the Middle East. Ongoing uncertainty in the region could affect market conditions and indirectly impact banking activity.

Inflation, Interest Rates, And Economic Dynamics

Inflation and interest rates remain key factors for the sector. Prolonged geopolitical tensions could push energy prices higher and disrupt supply chains, adding to inflationary pressures. In that scenario, the European Central Bank would face more complex policy decisions. Interest rates could remain elevated or increase further, depending on inflation trends.

High Interest Rates: A Double-Edged Sword

Higher interest rates are expected to support banks’ net interest income and overall profitability. At the same time, they may increase pressure on borrowers and raise the risk of non-performing loans.

Bank of Cyprus CEO Panicos Nicolaou said the bank’s loan portfolio remains supported by strong liquidity, particularly in sectors such as tourism, where clients maintain cash reserves.

Profitability In A Challenging Environment

Data from the Central Bank of Cyprus show that profitability declined slightly in 2025, mainly due to lower net interest income. However, the broader trend reflects resilience. Periods of low interest rates have been linked to weaker earnings, while higher rates in 2023 and 2024 supported stronger revenue growth.

Diversifying Revenue Streams

Banks are also expanding beyond interest income. Investments in areas such as insurance are aimed at creating more stable revenue streams and reducing dependence on monetary policy.

Outlook: The Impact Of Geopolitical Shocks

According to Jefferies, geopolitical developments could push inflation and interest rates higher. A 50 basis point increase in rates could raise pre-tax profits by around 3%, although credit risk costs could increase by approximately 17%. The impact is expected to vary across banks. Institutions with greater exposure to housing and consumer lending may benefit more, while those linked to industrial sectors could face higher risk. Greek banks, including Piraeus Bank, Eurobank, National Bank and Alpha Bank, are projected to see pre-tax profit increases ranging from around 2.5% to 5.8% under such conditions.

Banks are adjusting their strategies to balance profitability with risk, as interest rates and geopolitical developments continue to shape the outlook for the sector.

Meta Bets On AI To Strengthen Facebook’s Appeal Among Creators

Meta is expanding its use of artificial intelligence to strengthen Facebook’s appeal among creators, unveiling plans to transform Creator Studio into a standalone AI-powered companion app designed to simplify content management and audience growth.

An AI Assistant Built Around Creator Workflows

Announced on Wednesday, the new app is currently being tested with a select group of creators and incorporates Facebook’s recently launched AI creator assistant. According to Meta, the tool provides personalised recommendations based on a creator’s content, audience engagement, performance metrics and growth objectives.

Rather than navigating multiple dashboards and analytics reports, creators will be able to ask questions directly in a conversational format. Queries such as when to post, how content is performing or what audiences are discussing in the comments can be answered through the assistant, with follow-up prompts offering deeper insights into engagement trends.

From Analytics To Action

Beyond reporting performance data, the platform is designed to help creators act on those insights. A new AI-powered comment management tool will identify priority interactions and suggest responses tailored to the creator’s tone and style. Suggested replies can be reviewed and edited before publication, allowing creators to maintain control over their communication while reducing the time spent managing engagement.

Daily recommendations will also be integrated into the app, highlighting key tasks such as reviewing recent content performance, tracking progress toward audience goals and responding to important comments. The aim is to turn Creator Studio into a more comprehensive productivity tool rather than a traditional analytics platform.

Why Meta Is Pushing Harder For Creators

The initiative comes as competition for creators intensifies across social media platforms. Facebook continues to compete with TikTok and YouTube for audience attention, making creator retention an increasingly important priority. By embedding AI more deeply into creator workflows, Meta is seeking to make content planning, performance analysis and community management easier without requiring users to rely on external tools.

Keeping more of those activities within Facebook’s ecosystem could help strengthen creator engagement while reducing dependence on third-party AI platforms for brainstorming, analytics and audience insights.

Part Of A Broader App Expansion Strategy

Wednesday’s announcement fits into a broader pattern of product launches from Meta. Last month, the company introduced Forum, a stand-alone app for Facebook Groups that functions similarly to Reddit. In April, it launched Instants, an app for sharing disappearing photos with Instagram friends.

The pipeline appears to be growing. The New York Times reported this week that Meta is also building a prediction-market app internally known as Arena, though it has not yet launched. Taken together, these products suggest a company that is increasingly comfortable spinning up focused apps around specific use cases instead of relying solely on its flagship platforms.

That approach aligns with comments CEO Mark Zuckerberg reportedly made to employees earlier this year, when he pointed to AI-driven efficiencies as a way for Meta to build more apps than it historically has. The message is clear: Meta is not just adding AI features. It is reorganizing product strategy around them.

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