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Bank Of America Survey Shows Growing Preference For Homeownership

A majority of U.S. consumers now say they would prefer to buy a home rather than rent or live with family, according to Bank of America’s latest Homebuyer Insights Report.

The survey marks the first time since 2023 that more respondents have favored homeownership than renting or living with family, despite continued affordability challenges.

Sentiment Improves Even As Affordability Pressures Persist

Overall, 53% of respondents said they would rather buy a home, while 47% preferred renting or living with family. Gen Z and millennial respondents were among the strongest supporters of homeownership, according to the survey.

At the same time, affordability remains a key consideration. Bank of America found that 71% of respondents are waiting for interest rates and home prices to decline before purchasing a home, down from 75% in 2025.

The survey also found that 22% of current homeowners expect to purchase another property within the next year, compared with 15% a year earlier.

Buyers Are Moving From Waiting To Acting

“Despite real and persistent challenges in the market, buyers and owners are increasingly optimistic, and many are starting to move forward rather than waiting on the sidelines,” said Matt Vernon, head of consumer lending at Bank of America, which can be found at Bank of America.

“We are seeing meaningful changes in attitudes toward homeownership.”

Still, affordability remains the central barrier for would-be buyers. High home prices and elevated interest rates continue to rank among consumers’ top concerns, underscoring the gap between aspiration and execution in today’s housing market.

AI Is Entering The Homebuying Process

The survey also highlighted the growing use of artificial intelligence during the homebuying process. One in five prospective buyers and current homeowners said they had used AI tools or chatbots over the past year to estimate costs, evaluate neighbourhoods and monitor housing market trends.

The Homebuyer Insights Report is based on a survey conducted by Sparks Research on behalf of Bank of America between April and May, covering 1,000 homeowners and 1,000 renters.

Eurobank Wins Two Euromoney Awards Following Cyprus Merger

Eurobank has been named Cyprus’ Best Bank for 2026 by Euromoney, while also receiving the award for Best Bank for Large Corporates at the publication’s latest Awards for Excellence.

Merger Marks A Milestone

The awards recognise the bank’s performance during 2025, a year marked by the completion of the legal merger between Hellenic Bank and Eurobank Cyprus. The transaction created Eurobank Limited, which the group says is now Cyprus’ largest banking and insurance organisation, with assets exceeding €28 billion.

Euromoney’s Awards for Excellence evaluate banks’ performance over the previous calendar year, with this edition covering January 1 to December 31, 2025.

Lending, Customers And Digital Growth

Eurobank said its business lending portfolio expanded by around 17 per cent during 2025, while its customer base grew to more than 710,000 retail clients and 11,500 business customers.

The bank also continued its digital expansion, saying more than 96 per cent of transactions are now completed through digital channels, and most financing applications are submitted via its mobile app.

Expanding International Presence

Eurobank also highlighted the opening of its first representative office in India, describing the move as a step toward strengthening business links between Cyprus and India while supporting Cyprus’ role as a gateway to the European Union for Indian businesses and investors.

According to the bank, Euromoney recognised not only the successful completion of the merger but also its lending growth, digital transformation and contribution to Cyprus’ position as an international business and investment hub.

CEO On The Awards

“The Euromoney awards confirm Eurobank’s strong momentum and the successful implementation of our group’s strategy in Cyprus,” Chief Executive Michalis Louis said.

He said the merger strengthened the bank’s ability to support households, businesses and the wider economy, while highlighting continued investment in digital services and the opening of the representative office in India as key milestones during the year.

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