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BAFTA 2024: ‘Conclave’ And ‘The Brutalist’ Dominate, But What Does It Mean For The Oscars?

by THEFUTURE.TEAM

February 17, 2025

Two films stole the show at this year’s BAFTA Awards—Conclave and The Brutalist, each securing four wins in major categories. While their triumphs set the stage for the Oscars, history suggests that BAFTA victories don’t always translate into Academy gold.

A Night Of Big Wins And Surprises

Leading the nominations race, Conclave, starring Ralph Fiennes, entered the night with 12 nods, followed by Emilia Perez with 11 and The Brutalist with 9. Ultimately, Conclave and The Brutalist walked away as the biggest winners, signaling their industry impact.

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One of the evening’s biggest upsets? Mikey Madison clinching Best Actress for Anora, shaking up predictions for the Oscars. Hosted by David Tennant, the ceremony kept audiences on edge, adding more uncertainty to an already unpredictable awards season.

Oscars Still Up For Grabs

If recent awards are any indication, the race for Best Picture remains wide open. The Critics Choice Awards and Producers Guild Awards both crowned Anora as the top film of 2024, while the Golden Globes split their honors, naming The Brutalist Best Drama and Emilia Perez Best Comedy. Now, with Conclave taking BAFTA’s top prize, the Oscar race is more unpredictable than ever.

Statistically speaking, a BAFTA win isn’t a guaranteed ticket to Oscar glory. Over the last decade, only two BAFTA Best Picture winners—Nomadland (2020) and Oppenheimer (2023)—went on to win Best Picture at the Academy Awards. So while Conclave may have momentum, history warns against betting on a sure thing.

Key BAFTA Winners

Best Film: Conclave
Best British Film: Conclave
Best Actor: Adrien Brody (The Brutalist)
Best Actress: Mikey Madison (Anora)
Best Supporting Actor: Kieran Culkin (True Pain)
Best Supporting Actress: Zoe Saldana (Emilia Perez)
Best Director: Brady Corbet (The Brutalist)
Best Foreign Language Film: Emilia Perez
Best Original Screenplay: True Pain
Best Adapted Screenplay: Conclave
Best Cinematography: The Brutalist
Best Editing: Conclave
Best Score: The Brutalist
Best Visual Effects: Dune: Part II
Best Documentary: Superman: The Christopher Reeve Story
Best Animated Film: Wallace and Gromit: The Feathered Revenge
BAFTA Rising Star Award: David Johnson
BAFTA Fellowship: Warwick Davis

With just weeks to go before the Oscars, Hollywood remains on edge. Will BAFTA’s influence hold, or will the Academy take a different path? One thing’s for sure: this year’s race is far from decided.

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Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

by THEFUTURE.TEAM

March 13, 2026

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.