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Audi To Close Brussels Plant In February After Failing To Secure Investor

Audi has halted its search for an investor for its Brussels plant, with plans to shut down the facility in February, according to DPA reports. The closure, tied to cost-cutting measures by parent company Volkswagen Group, marks a significant shift in Audi’s European manufacturing landscape.

Key Details

The Brussels plant, which assembles the electric Q8 e-tron, has faced logistical challenges, high operational costs, and declining sales of its sole production model. Additionally, its location near residential areas and major transport routes limit expansion opportunities. Audi noted that the only interested investor withdrew, ending the search for alternatives for the plant.

Negotiations between Audi, works councils, and unions over a social plan for the plant’s 3,000 workers have been ongoing for four months. Layoffs are planned, but no terminations will occur until the year’s end.

Industry-Wide Impact

The decision underscores the challenges facing Europe’s automotive industry, especially amid decreasing sales in key markets such as Europe and China. The electric vehicle (EV) sector, although a focal point for investment, has struggled due to high production costs and slower-than-expected sales growth. 

Volkswagen Group, which owns Audi, announced massive job cuts in Germany in September and warned of potential factory closures. To curb costs, Volkswagen also proposed a 10% wage cut in late October, which could help avoid additional shutdowns. 

Broader Layoffs Across the Industry

Volkswagen’s challenges have reverberated across the industry, with major automotive suppliers such as Bosch, ZF, and Continental also announcing layoffs. The closures and restructuring efforts reflect the high stakes in the shift to EVs and ongoing pressures on traditional automakers in a volatile market.

Cloudflare Sets New Default To Separate Search Crawlers From AI Bots

Cloudflare has drawn a sharper line between traditional search and artificial intelligence.

Beginning September 15, 2026, the company will change its default settings to block so-called mixed-use crawlers from pages that run ads, unless a site owner chooses otherwise. The policy applies to new Cloudflare customers, new sites created by existing customers, and all current free customers.

A Clearer Divide In Web Access

The shift could materially reshape how AI companies collect web data for model training and agentic products. Cloudflare’s central argument is straightforward: most publishers want their content to remain visible in search and accessible through certain AI services, but they do not want that same material repurposed without compensation.

In Cloudflare’s view, the problem is not crawling itself. It is the blending of three different functions: search, agentic use, and training into a single bot that makes it difficult for website owners to set meaningful boundaries.

The Google Question

Cloudflare pointedly referenced the “world’s largest search engine,” an unmistakable nod to Google, arguing that it has access to roughly twice as much information as rival AI companies because it makes it harder for customers to stay discoverable without also being used for AI.

Google has disputed that framing. The company offers Google Extended, a crawler setting that lets publishers opt out of having content used for training and AI products such as Gemini apps and Vertex AI, without affecting visibility in Google Search. At the same time, Googlebot still crawls for Search and for AI-powered features such as AI Overviews and AI Mode.

Publishers Want Reach, Not Exploitation

Matthew Prince, Cloudflare’s co-founder and chief executive, said the company is moving quickly because the internet is now dominated by machine traffic.

“Now that the majority of traffic on the Internet is non-human, we must go further and act faster so that a sustainable ecosystem can emerge,” Prince said, referring to the recent milestone in which bots surpassed human traffic online sooner than expected.

Prince added that Cloudflare’s tools and partnerships are designed to give publishers more visibility and commercial leverage, while also rewarding AI companies that are transparent about how they use content.

From Pay Per Crawl To Pay Per Use

Cloudflare has increasingly positioned itself as a gatekeeper for publishers looking to assert control in the AI era. The company already offers tools to block AI bots, along with a marketplace called Pay Per Crawl, which lets websites charge AI systems for scraping.

That framework is now expanding into Pay Per Use, which Cloudflare says will allow publishers to charge AI companies when content creates value, not merely when it is fetched. In practical terms, that shifts the economics from extraction to monetization.

Cloudflare says the move may also reduce waste. Its data suggests more than half of crawl traffic from AI bots is spent revisiting pages that have not changed, consuming bandwidth and compute without adding fresh value for either side.

Early Partners Signal The Commercial Model

To launch the new system, Cloudflare is working with Ceramic.ai and You.com. Under the opt-in model, publishers can be paid when their content appears in Ceramic’s AI search results or when You.com accesses premium material.

Cloudflare says other AI companies can adapt the model to fit their own products. The broader message is clear: the era of unrestricted crawling is giving way to one in which access, attribution, and compensation are increasingly negotiated rather than assumed.

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