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Asia’s Wealthy Families Are Betting Big On AI

Artificial intelligence is rapidly emerging as the top investment theme for ultra-wealthy families across Asia, with family offices increasingly focusing their attention—and their capital—on the sector.

AI has captured the interest of family offices in Singapore and throughout the region. According to LH Koh, managing director at UBS, AI is now seen as one of the most significant and exciting sectors for investment. UBS’ 2024 survey found that over 75% of family offices plan to invest in generative AI within the next two to three years, signaling a clear trend toward prioritizing this space.

Shifting Investment Focus

Family offices are not just following a trend; they’re strategically positioning themselves in key segments of the AI market. One area of keen interest is AI-driven data classification. Family offices are investing in companies such as Cognaize, an Armenian software firm focused on financial data analytics, and Consai, a construction technology company with a presence in Qatar and Poland. These investments highlight a growing recognition of AI’s potential across diverse industries.

China’s AI Potential

Despite recent challenges in the Chinese economy, family offices are revisiting investment opportunities in China’s AI sector. The rise of DeepSeek and other domestic tech companies has shown that China is making significant strides in AI, often with fewer resources compared to its Western counterparts.

This shift is notable, especially after a period of decreased investment in China due to economic concerns and political uncertainties. However, with Beijing’s new stimulus measures aimed at revitalizing the economy and the tech sector, family offices are beginning to reconsider their positions.

For some, China is once again becoming an attractive market, especially in public markets and technology.

The Takeaway

AI is no longer a niche interest—it’s becoming a mainstream investment priority for Asia’s wealthiest families. While the U.S. and India continue to be key investment destinations, China’s increasing focus on AI presents a new opportunity for investors willing to take a fresh look at the region. As AI’s potential continues to unfold, family offices across Asia are positioning themselves to lead in this emerging sector.

Mobile Apps Surpass Games Globally In 2025 As AI Fuels Unprecedented Growth

In a landmark shift for the mobile industry, 2025 marked the first year that global consumer spending on non-game mobile apps exceeded that of mobile games. Market intelligence firm Sensor Tower reported in their annual State of Mobile report that worldwide spending on apps reached approximately $85 billion, a 21% increase year-over-year and nearly 2.8 times higher than five years ago.

Generative AI Drives Revenue And User Engagement

The rapid ascendance of generative AI has been a major catalyst in this growth. Revenue from in-app purchases in the generative AI category more than tripled in 2025 to exceed $5 billion, while downloads doubled to 3.8 billion. Leading the charge were AI assistants, with top performers including OpenAI’s ChatGPT, Google Gemini, and DeepSeek. Notably, ChatGPT generated $3.4 billion in global in-app purchase revenue, underscoring its critical role in reshaping consumer behavior.

Surge In Engagement And Session Metrics

Consumer engagement reached new heights, with users spending 48 billion hours in generative AI apps—3.6 times more than in 2024 and 10 times the volume of 2023. Session volume surpassed one trillion, indicating that existing users were deepening their interaction with these apps at a rate that outpaced new downloads. This intense engagement is reflective of how seamlessly AI is integrating into everyday mobile activities.

Big Tech Intensifies The AI Battle

Big technology players, including Google, Microsoft, and X, have significantly ramped up their investments in AI assistants to compete with ChatGPT. Their concerted efforts have led to rapid advancements in coding assistance, content generation, and multimedia capabilities. Recent upgrades such as ChatGPT’s GPT-4o image generation model and Google’s Nano Banana exemplify the transformative improvements that are driving consumer adoption.

Consolidation And Expansion In The AI Space

Among the top AI publishers, OpenAI and DeepSeek commanded nearly 50% of global downloads—a substantial increase from 21% in 2024. Concurrently, big tech publishers grew their market share from 14% to nearly 30%, effectively crowding out early ChatGPT alternatives. In addition to AI assistants, other innovative apps, including AI music generation by Suno, ByteDance’s text-to-video solution Jimeng AI, and companion apps such as Character.ai and PolyBuzz, contributed to the expanding AI ecosystem.

Mobile: The Key Connector To Generative AI Services

Sensor Tower’s report underscores the critical role of mobile platforms in mobilizing access to generative AI. In the United States alone, the total audience for AI assistants topped 200 million by year-end, with more than half (110 million) relying exclusively on mobile devices. This stark contrast to the 13 million mobile-only users in 2024 highlights a significant shift in consumer preferences and the increasing indispensability of mobile applications as conduits for innovative AI technologies.

Diverse Revenue Streams Beyond AI

While AI was the dominant revenue driver, the report also notes robust contributions from social media, video streaming, and productivity apps. In particular, social media apps commanded an average of 90 minutes of daily user engagement, culminating in nearly 2.5 trillion hours spent globally—a 5% year-over-year increase. This diversity in revenue streams underscores the resilience and dynamism inherent in the mobile app ecosystem.

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