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Apple’s Strategic Pivot: New Leadership, Enhanced AI, And A Renewed Hardware Focus

Apple is entering a transition period as it responds to intensifying competition in artificial intelligence while managing tariffs and supply chain constraints. The company has named John Ternus as incoming CEO, with Tim Cook set to step down later this year. The leadership change comes at a time when Apple’s strategy is increasingly tied to hardware development and AI integration.

Ternus, who has led hardware engineering, has worked on products including AirPods, Apple Watch, and Vision Pro. His appointment signals continuity in hardware-focused leadership as Apple adapts to a shifting technology landscape

Hardware With AI At The Center

Direct competition in large-scale AI models remains concentrated among a small group of companies. Apple’s approach is expected to focus on integrating AI into devices rather than competing at the model layer. This includes expanding AI functionality across smartphones, wearables, and home devices, with an emphasis on user experience and ecosystem integration.

Reports cited by Bloomberg point to potential developments such as smart glasses, camera-enabled wearables, and further AI-enabled upgrades to AirPods. These products are expected to operate closely with the iPhone, with Siri playing a more central role.

Reviving Lagging Projects And Exploring Emerging Technologies

Several long-running projects are expected to regain momentum under Ternus. Development of a foldable iPhone is ongoing, with industry reports indicating a possible launch timeline around September. Progress in this category would align Apple with competitors that have already introduced foldable devices.

The company is also exploring robotics applications, particularly in home environments. Concepts include stationary assistants with robotic components and mobile systems designed to support daily tasks.

Ternus has prior experience in robotics, having developed assistive hardware during his academic work. This background may influence how Apple approaches early-stage robotics initiatives, although commercial deployment remains longer term.

Overcoming Supply Chain And Regulatory Challenges

External factors continue to shape Apple’s operating environment. Ongoing semiconductor constraints, tariff policies, and geopolitical considerations, particularly those linked to manufacturing in China, remain key risks. In response, Apple has expanded production in India, where output now represents a growing share of iPhone manufacturing. This shift reflects broader efforts to diversify supply chains and reduce exposure to regional disruptions.

Apple’s next phase will depend on how effectively it aligns hardware innovation with AI capabilities while managing operational risks. The leadership transition to John Ternus places hardware strategy at the center of that process.

Women Make Up A Majority Of The EU’s Science And Technology Workforce But The Real Gap Is Elsewhere

Women now make up the majority of the EU’s science and technology workforce. According to Eurostat, in 2025, more than 81.6 million people aged 15 to 74 were employed in science and technology occupations across the EU. Of those, 52.5% were women, equal to 42.8 million women. The number of women in these occupations rose by 27.9% compared with 2015, an increase of more than 9.3 million over a decade.

On the surface, the numbers resemble progress. However, Eurostat’s category requires context before that figure can be read accurately. The data refers to HRST, or Human Resources in Science and Technology, specifically people employed in science and technology occupations. These are roles where the main tasks require professional or technical knowledge in physical and life sciences, but also in social sciences and humanities. That definition is wider and broader than engineering, ICT, laboratory science, or high-tech research alone.

Zooming In

The gender picture changes once the data moves from a wider definition of the workforce to the narrower scientist-and-engineer (research and manufacturing) subgroup.

Scientists and engineers represented almost a quarter of all people employed in science and technology in the EU in 2025. Eurostat describes scientists and engineers as often being the innovators at the centre of technology-led development, making them an important subgroup to focus on separately.

Women accounted for only 40.8% of scientists and engineers in 2025, despite making up more than half of the wider category. That share has increased by a mere 0.5 percentage points over the past decade. The absolute number of women working as scientists and engineers rose from 5.3 million in 2015 to 8.2 million in 2025, despite the push from national and international organisations to increase the number of women in the field. Europe has expanded the number of women in science and technology occupations over ten years. However, that expansion has not extended equally into the scientist-and-engineer subgroup, where much of Europe’s research and innovation work is conducted.

In 2025, of the 39.4 million women aged 25 to 64 working in science and technology occupations in the EU, 35.5 million worked in service activities. Only 2.7 million worked in manufacturing. Women accounted for 57.5% of science and technology employment in services, but only 31.3% in manufacturing.

In 2025, the highest shares of women employed in science and technology occupations were recorded in Latvia at 62.4%, followed by Hungary’s Great Plain and North region at 61.1%, Estonia at 60.5%, Poland’s Central macroregion at 60.4%, and Lithuania at 60.3%. No EU country recorded a majority of women among science and technology workers in manufacturing.

Break-down

Eurostat’s figures measure employment in broad science and technology occupations. They do not show job security, pay levels, management roles, promotion rates, research leadership, or whether women are concentrated in junior or senior workplace positions.

The classification of “senior” also requires additional explanation. Eurostat reports that 45.9% of science and technology workers aged 25 to 64 in the EU were classified as “senior” HRST in 2025. In this dataset, “senior” refers to workers aged 45 to 64. It does not mean senior manager, senior researcher, team lead, or decision-maker.

A high female share in the wider Human Resource Science and Technology (HRST) category does not parallel equal representation across scientists, engineers, manufacturing roles, senior posts, pay, research funding, or decision-making. These figures also reflect the occupational mix inside each country or region, not only structural progress across all areas of science and technology.

The Case Of Cyprus

Eurostat data places Cyprus’s overall science and technology employment at 37.2% of the labour force in 2025, slightly above the EU-27 figure of 36.9%, and above Greece at 26.8%, Malta at 33.9%, and Turkey at 18.2%. This figure covers the total share of the labour force employed in science and technology across all genders.

Progress Or Work-in-Progress?

52.5% in the broad category. 40.8% among scientists and engineers. 31.3% in manufacturing. Europe’s gender gap in science and technology hasn’t closed yet, and there is still work to be done to encourage and support more women to enter the field, especially in research and manufacturing.

Let’s not wait another decade for another couple of percentage points of hope.

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