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Apple’s EU Purge: Why 135,000 Apps Just Vanished

Apple has wiped more than 135,000 apps from its EU App Store in what marks the largest mass removal in the platform’s history. The reason? Developers failed to comply with new transparency rules under the Digital Services Act (DSA), a sweeping European regulation aimed at increasing consumer protections online.

Key Facts

  • February 17 was the deadline for App Store developers to declare their commercial status to continue operating in the EU.
  • Data from Appfigures, reported by TechCrunch, reveals that Apple removed over 135,000 apps in just two days due to non-compliance.
  • These apps aren’t permanently deleted—developers can restore them by updating their merchant information via App Store Connect.

What’s Driving The Crackdown?

The DSA, which took effect in August 2023, officially became applicable to all online platforms on February 17, 2024. Among its many requirements, it mandates platforms like the App Store to disclose the commercial status of developers, ensuring greater transparency and consumer protection.

Who Counts As A Merchant?

Any app generating revenue—whether through downloads, in-app purchases, or advertising—is classified as a merchant under EU law. Developers must now provide their contact details, including a phone number, email, and address linked to their Data Universal Numbering System (DUNS) record. Independent developers face similar requirements.

The Privacy Dilemma

For small developers, this regulation poses a challenge. Many are reluctant to share personal information publicly, citing privacy concerns. As a result, thousands of apps—many likely from independent creators—have been pulled from the store.

This unprecedented purge underscores the growing regulatory pressure on tech giants and the unintended consequences for smaller players in the ecosystem. While Apple is enforcing the rules, the broader question remains: will the EU’s push for transparency come at the cost of innovation?

Cyprus Government Fortifies Economic Resilience Amid Global Uncertainty

Government Commitment to Stability and Growth

Cyprus continues to build a strong and resilient economic foundation to support business planning and investment, as emphasized by Deputy Minister to the President Irene Piki. Representing President Nikos Christodoulides at the 12th Keve Business Leader Awards, Piki underscored that in today’s volatile global landscape, a consistent and reliable economy remains the cornerstone for long‐term strategic planning and confidence-building among businesses.

Strengthening Competitive Edge and Attracting Investment

Piki lauded the role of the Cyprus Chamber of Commerce and Industry (Keve) for its dedication to promoting Cyprus as an attractive investment destination and for supporting the expansion of local businesses. Reflecting on President Christodoulides’s recent address at Keve’s annual general assembly, she outlined the government’s vision for a more competitive Cyprus, which includes expanding market access, improving financing channels, and implementing a streamlined, business-friendly regulatory framework—all pivotal as Cyprus prepares for its EU Council presidency.

Economic Indicators Reflecting Confidence

Despite global uncertainties, Piki highlighted that the Cypriot economy continues to demonstrate resilience: gross domestic product grew by 3.4% in 2024, and forecasts indicate nearly 4% growth in 2025. With inflation remaining among the lowest in the European Union and unemployment dropping below 5%, these indicators affirm steady economic progress. Furthermore, positive ratings from international credit agencies, which have placed Cyprus in the A category with upbeat outlooks, underscore the success of prudent economic policies.

Fiscal Discipline and Strategic Investments

The government’s upcoming 2026 budget, which reinforces fiscal stability with a surplus balance and targets a decline in public debt to 50.9% of GDP, opens the door for strategic policy interventions. Piki noted that investments in energy, digital infrastructure, technology, and green growth are key priorities. Enhanced by the nearing completion of Recovery and Resilience Plan projects, Cyprus is now setting the stage for the next seven-year EU funding framework, ensuring a robust platform for sustained growth with active collaboration from the business community.

Regulatory Reforms and Market Liberalization

Central to the government’s agenda is the imminent tax reform, expected to be finalized on December 22 and implemented on January 1, 2026. This reform is designed to bolster business liquidity and attract new investments. The establishment of the National Enterprise Development Organisation further complements these efforts by offering financing tools and advisory services for small and medium-sized enterprises. Complementing these initiatives, the Cyprus Equity Fund is actively investing in innovative companies, while the Ministry of Energy grant schemes are projected to mobilize €360 million by 2027 to boost competitiveness.

Accelerating Digital Transformation and Energy Reforms

In its pursuit of a modernized business environment, the government is set to introduce a Business Service Centre in central Nicosia in 2025, consolidating licensing procedures to significantly reduce bureaucratic delays. In tandem, the impending launch of a competitive electricity market in October 2025 will empower companies to select their energy suppliers, fostering market competition and fair pricing.

Nurturing Human Capital

Recognizing the importance of talent in driving economic progress, the government is intensifying efforts to attract skilled professionals back to Cyprus. The Minds in Cyprus initiative, a collaboration with Keve and Invest Cyprus, seeks to reverse the talent drain by engaging Cypriots abroad through a series of events scheduled in the United States, United Kingdom, and Greece during 2026.

Commitment to Sustainable Growth

Concluding her address, Deputy Minister Piki congratulated the award recipients for their innovation and resilience, asserting that their achievements are a testament to the dynamism of the Cypriot business community. The government remains steadfast in its commitment to implementing reforms that support a stable, competitive, and sustainable economic future for Cyprus.

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