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Apple Unveils Next-Generation AirTag With Extended Range And Enhanced Precision-Finding

Apple has once again redefined the standards of personal tracking with its latest iteration of the AirTag. Announced on Monday via the Apple Newsroom, this advanced device brings a longer Bluetooth range, a louder speaker, and improved precision-finding capabilities to the forefront of its design.

Redefining Precision Finding

The upgraded AirTag now leverages a second-generation Ultra Wideband chip—the same technology powering the iPhone 17 family, iPhone Air, Apple Watch Series 11, and Apple Watch Ultra 3—to deliver a more robust Precision Finding feature. Enhanced haptic, visual, and audio feedback guide users to their lost items with a reach that extends up to 50% further than previous models, thanks in part to an improved Bluetooth chip that broadens its operational range.

Seamless Integration Within the Apple Ecosystem

Designed to offer a cohesive user experience, the new AirTag integrates flawlessly with other Apple devices. Precision Finding is now available on the Apple Watch Series 9 and later, as well as on the Apple Watch Ultra 2 onwards. Additionally, the device supports the Share Item Location feature, enabling users to temporarily share the AirTag’s location with third parties. This capability has already propelled partnerships with 50 global airlines, enhancing the efficiency of luggage tracking solutions.

Competitive Landscape And Industry Impact

Since its debut in 2021, the AirTag has established a dominating presence in the Bluetooth tracking market, forcing competitors such as Tile to reconsider their strategies amid claims of unfair competition. Other players, like Chipolo, have chosen to collaborate with Apple by integrating with the Find My network or innovating across platforms to compete effectively. Despite these challenges, industry estimates suggest that nearly 70% of tracking devices sold in late 2024 were AirTag units.

Uncompromising Value And Consistent Pricing

In a strategic move to maintain market momentum, Apple has upheld the AirTag’s pricing model: a single unit remains competitively priced at $29, with a four-pack available for $99 and inclusive of complimentary personalized engraving. This consistency underscores Apple’s commitment to delivering advanced features while ensuring accessibility for a broad consumer base.

With this upgrade, Apple not only reinforces its road-leading position in tracking technology but also sets a sharper industry benchmark for innovation and user-centric design.

India Revamps Deep Tech Startup Framework With New Capital Support

India is making a bold strategic shift in its deep tech landscape by adjusting startup regulations and directing public capital towards sectors that demand sustained development, including space, semiconductors, and biotech.

Extended Timeline For Deep Tech Maturation

The Indian government has recently updated its startup framework, as announced by the Press Information Bureau. The period during which deep tech companies enjoy starter benefits has been doubled to 20 years, and the revenue threshold for specialized tax breaks, grants, and regulatory benefits has increased from ₹1 billion to ₹3 billion (approximately $33.12 million). This recalibration is designed to align policy parameters with the long gestation periods inherent in science- and engineering-driven enterprises.

Public Capital And the RDI Fund

Alongside regulatory reforms, New Delhi is expanding public investment in research and innovation. The ₹1 trillion Research, Development and Innovation Fund is intended to provide long-term financing for technology-intensive companies. The initiative is supported by the creation of the India Deep Tech Alliance, a network of U.S. and Indian venture capital firms including Accel, Blume Ventures and Kalaari Capital, with advisory input from Nvidia. The goal is to ease fundraising pressures and improve access to follow-on capital.

Addressing The False Failure Signal

The extension of regulatory benefits addresses a long-standing issue in the deep tech sector. As Vishesh Rajaram, founding partner at Speciale Invest, explained, the previous framework risked penalizing pre-commercial companies by forcing them to exit startup status prematurely. The new reforms recognize the unique developmental timelines of deep tech firms, thus reducing friction in fundraising negotiations and state engagement.

Investor Perspectives And The Funding Landscape

While regulatory clarity enhances investor confidence, funding beyond early stages remains a significant hurdle. Arun Kumar, managing partner at Celesta Capital, emphasized that the RDI Fund’s role is to deepen support for capital-intensive ventures without compromising the commercial metrics that guide private investments. Siddarth Pai of 3one4 Capital noted that the revised framework also avoids the traditional “graduation cliff” that once isolated companies at critical growth junctures, potentially deterring them from scaling domestically.

Deep Tech Funding Trends And Global Comparisons

India’s deep tech sector remains smaller than those of the United States and China, but recent data shows renewed momentum. According to Tracxn, Indian deep tech startups raised about $1.65 billion in 2025, up from roughly $1.1 billion in previous years. The increase aligns with national priorities in advanced manufacturing, defense technology, climate solutions and semiconductor production.

Long-Term Implications And Global Competitiveness

For international investors, the reforms signal a longer-term policy commitment. Extending the startup lifecycle reduces regulatory uncertainty and supports investment strategies that depend on extended research and product development phases. Analysts suggest the changes bring India closer to funding models commonly seen in the U.S. and Europe.

Ultimately, the effectiveness of the reforms will depend on whether they lead to a critical mass of globally competitive Indian deep tech companies. A more mature ecosystem could encourage domestic listings and reduce the need for startups to relocate abroad.

India’s regulatory and financial adjustments aim not only to solve immediate operational challenges for founders but also to build a stronger foundation for long-term technological competitiveness.

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