Apple Ships 1.1 Million MacBook Neo Units In First Quarter

Apple shipped 1.1 million MacBook Neo units in the quarter ended March, according to IDC data, despite the device being available for only the final three weeks of the period.

Early Sales Momentum

MacBook Neo launched in early March and began shipping at scale in April. IDC data indicate that the device reached 1.1 million units shipped during its first quarter on the market. Early sales figures suggest strong initial demand for Apple’s newest notebook model.

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Broadening The Mac Ecosystem

Apple introduced the MacBook Neo with a starting price of $599, making it one of the company’s most affordable notebook offerings. Features include an aluminium chassis and a 13-inch Liquid Retina display. To reach a lower price point, Apple opted for an A18 Pro chip and 8GB of base memory. The company says the product is designed to attract first-time Mac buyers and expand its customer base.

Global Demand And Market Impact

According to IDC Associate Vice President Navkendar Singh, demand for the MacBook Neo has been particularly strong in the United States and India, where supply constraints have affected availability. The U.S. market accounted for 44% of shipments during the March quarter. In India, Apple shipped nearly 18,000 units, according to IDC data. Launch of the MacBook Neo comes as notebook manufacturers face changing consumer demand and higher prices across parts of the PC market.

Competitive Pressure And Strategic Shifts

Pricing of the Neo has added pressure in the entry-level notebook segment. Dell recently introduced a new XPS 13 model with a starting price of $699. During a recent earnings call, Apple CEO Tim Cook said the company recorded a record number of new Mac customers following the launch. IDC Associate Vice President Navkendar Singh and Counterpoint Research Analyst David Naranjo estimate that the MacBook Neo could help Apple increase its share of the $400-$699 notebook segment from about 2% to 15%.

A Pivotal Moment For Apple

With the MacBook Neo, Apple is targeting a broader customer base through a lower-priced notebook that retains features associated with the Mac lineup.

The Future Forbes Realty Global Properties

Athens And Nicosia Still Offer Some Of Europe’s Most Affordable Apartments, Despite Rising Prices

by THEFUTURE.TEAM

July 13, 2026

Housing costs in Nicosia remain well below those in most western European capitals, according to new data from Global Property Guide, highlighting the wide gap in residential property prices across Europe.

Nicosia And Athens Remain Among Europe’s More Affordable Capitals

The latest figures from Global Property Guide, which tracks residential property markets across 88 countries, show that both Nicosia and Athens remain among Europe’s more affordable capital cities, despite years of steady price growth.

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In Cyprus, the median asking price for a one-bedroom apartment in Nicosia stands at €145,000. Two-bedroom apartments are priced at €205,000, while three-bedroom homes reach €280,000.

That places Nicosia slightly above Athens in the one-bedroom category, where the Greek capital records a median asking price of €135,000. For two-bedroom and three-bedroom apartments, however, prices are identical in both cities at €205,000 and €280,000, respectively.

Western Europe Commands A Premium

Athens also remains relatively affordable by European standards. Median asking prices for one-bedroom apartments reach €174,000 in Warsaw, €240,000 in Madrid, €310,000 in Milan and €325,000 in Berlin.

The gap is even more pronounced in Western Europe, where one-bedroom apartments cost around €440,000 in both Paris and Lisbon, more than three times the price seen in Athens.

The difference becomes even greater for larger homes. A three-bedroom apartment carries a median asking price of €280,000 in both Athens and Nicosia, compared with €685,000 in Lisbon, €690,000 in Milan, €845,000 in Berlin and €1.08 million in Paris.

For two-bedroom apartments, the contrast is equally striking. While homes are priced at €205,000 in Athens and Nicosia, equivalent properties cost €380,000 in Madrid, €455,000 in Milan, €527,000 in Berlin, €620,000 in Lisbon and €695,000 in Paris.

Europe’s Most Expensive Property Markets

Global Property Guide’s data also highlights the wide variation in residential property prices across Europe.

Zurich is the continent’s most expensive market for a one-bedroom apartment, with a median asking price of €1.151 million. It is followed by Luxembourg (€669,000), Copenhagen (€601,000), Munich (€548,000) and London (€522,000), while Paris and Lisbon are both priced at around €440,000.

The Most Affordable Cities

At the other end of the market, the lowest asking prices are concentrated in south-eastern and eastern Europe. Median asking prices for a one-bedroom apartment stand at €125,000 in Riga, €118,000 in Podgorica, €110,000 in Bucharest, €103,000 in Sarajevo and €79,000 in Chisinau.

According to the report, Skopje is Europe’s most affordable capital for one-bedroom apartments, with a median asking price of just €55,000.

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