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Apple Revises App Store Policies in Accordance With EU Digital Markets Act

by THEFUTURE.TEAM

June 27, 2025

Introduction: Strategic Compliance Amid Regulatory Pressure

Apple Inc. has announced significant updates to its developer policies, aligning its practices with the European Union’s Digital Markets Act (DMA). These revisions, unveiled on Thursday and publicized via the Apple Developer news portal, arrive ahead of the June 26 deadline, avoiding potential fines and further regulatory penalties.

New Communication Guidelines and Payment Flexibility

The updated policies introduce Apple’s “anti-steering” rules, allowing EU-based app developers unprecedented flexibility. Developers are now permitted to direct customers to alternative payment options for subscriptions and in-app purchases outside of the App Store. This capability can be utilized across various channels—whether through websites, alternate app marketplaces, or integrated app features—eliminating the need for previously mandated warnings and restrictive text.

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Revamped Fee Structure: A Nuanced Approach

In addition to communication changes, Apple has implemented a more intricate fee framework. The former Core Technology Fee (CTF) has been replaced by a layered structure, featuring an initial acquisition fee of 2% and a store services fee varying from 5% to 13% based on the chosen tier. Notably, members of the Small Business Program will incur a fee of 10%. Tier 1 developers, with access to limited App Store services such as app reviews and fraud protection, contrast with Tier 2 developers who benefit from enhanced services including marketing tools and personalized app insights.

Core Technology Commission and Its Implications

Developers opting for alternative EU business terms will continue to pay the legacy CTF of €0.50 per app install after reaching one million downloads. Conversely, those operating under standard EU terms will be subject to the new Core Technology Commission (CTC) set at 5%, effective from January 1, 2026. Apple justified this move by underscoring the ongoing value delivered through its investments in development tools and technological innovation.

Industry Reaction and Competitive Concerns

The revised policies have sparked criticism in the industry. Epic Games CEO Tim Sweeney, famed for his legal victory over Apple in the United States, described the changes on social media as an instance of “malicious compliance.” Sweeney contends that the new rules effectively tax and restrict competition among apps, thereby undermining fair market practices in both Europe and the United States.

Conclusion: Balancing Innovation With Regulation

Apple’s policy revisions underscore the tech giant’s strategic navigation through an increasingly regulated landscape. By reconfiguring its fee structure and broadening developers’ payment options, Apple aims to maintain its competitive edge while adhering to stringent EU mandates. As the digital marketplace evolves, these measures will likely serve as a blueprint for future adaptations by major industry players worldwide.

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Airbnb Unveils Reserve Now, Pay Later Option For U.S. Guests

by THEFUTURE.TEAM

August 15, 2025

Introduction

Airbnb has introduced an innovative payment solution designed to enhance user flexibility for U.S. travellers. The new “Reserve Now, Pay Later” feature enables users to secure a booking without an upfront payment, offering a streamlined cancellation process should plans change.

Flexible Payment Terms

This new option applies to listings that feature either flexible or moderate cancellation policies. Under a flexible policy, guests can cancel their reservation up to 24 hours before check-in, while a moderate policy offers no-fee cancellations until five days prior to arrival.

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Payment Timing and Reminders

Regardless of the cancellation window, guests are obligated to complete the full payment before the expiration of the free cancellation period. Airbnb ensures a smooth experience by sending timely payment reminders to avoid any last-minute issues.

Evolution of Airbnb’s Payment Solutions

This initiative builds on Airbnb’s previous forays into flexible payment structures. In 2018, the company offered a partial upfront payment model, and more recently, a collaboration with Klarna enabled guests to pay in four installments over six weeks. Such strategic advancements demonstrate Airbnb’s commitment to adapting and refining its payment solutions to meet evolving consumer demands.

Consumer Insight Driving Innovation

Airbnb’s decision to launch the “Reserve Now, Pay Later” feature reflects robust consumer demand, with recent surveys indicating that 55% of respondents prefer flexible payment options. Additionally, 42% noted missed opportunities due to payment complexities when coordinating with travel companions, underlining the need for simplified financial arrangements.

Conclusion

By enhancing payment flexibility, Airbnb not only broadens its appeal but also addresses critical customer pain points, reinforcing its position as a leader in the evolving travel market. This initiative exemplifies how strategic innovation can drive customer satisfaction in an increasingly competitive landscape.