Celebrating Design Excellence
As anticipation builds for the Worldwide Developer Conference 2025, Apple has officially announced the winners and finalists of its prestigious 2025 Design Awards. In a notable departure from current industry trends, the awards notably exclude generative AI apps for a second consecutive year, instead spotlighting indie apps and startups that utilize Apple’s tools to create exceptional user experiences.
Spotlight on Standout Categories
Apple recognized 12 outstanding entries—one app and one game from each of six carefully curated categories: Delight And Fun, Innovation, Interaction, Inclusivity, Social Impact, and Visuals And Graphics. This year’s roster features a diverse array of projects from emerging developers around the world, highlighting the company’s commitment to nurturing global creativity.
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Recognizing Functional Impact
In the Social Impact category, Watch Duty: Wildfire Maps garnered acclaim for its role in disseminating critical information during the California wildfires. Meanwhile, the Innovation category saw the triumph of the M13-backed prototyping tool Play, which demonstrates how modern app development is evolving by simplifying the process of sharing interactive prototypes through App Clips.
Notable Mentions
While AI-centric apps were not in the spotlight this year, Apple did acknowledge select apps leveraging AI technology. Notably, Speechify earned recognition in the Inclusivity category, and music creation app Moises, lauded for both its editing and creative capabilities, further underscores the potential of integrated AI features when blended with a robust platform.
A Comprehensive List of Honorees
The full roster includes:
- Delight And Fun: Capwords; Balatro
- Inclusivity: Speechify; Art Of Fauna
- Innovation: Play; PBJ — The Musical
- Interaction: Taobao; DREDGE
- Social Impact: Watch Duty: Wildfire Maps; Neva
- Visuals And Graphics: Feather: Draw In 3D; Infinity Nikki
A Forward-Looking Perspective
Apple’s strategic focus on how developers harness its design tools over trending technologies such as generative AI points to a broader industry narrative—one where enduring design principles and user-centric utility remain at the forefront of technological evolution. As innovation continues to drive the app ecosystem, the WWDC 2025 Design Awards serve as an indicator of where truly transformative experiences are being forged.
