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Apple Cuts App Store Commission In China To 25% For Developers

New Commission Rates In China

Apple has announced a reduction in its App Store commission rate in China, lowering the fee from 30% to 25% for paid apps and in-app purchases. Additionally, the commission for auto-renewals will drop from 15% to 12% after the first year. This decision, made after discussions with Chinese regulators, will take effect on March 15, 2026, and does not require developers to accept new terms.

China’s Role In Apple’s Growth Strategy

The streamlined adjustment in China, executed without a prolonged public dispute, underlines the strategic importance of the Chinese market for Apple. Strong iPhone sales and revenue growth of 16% year-over-year in China, as reported in the first quarter, have contributed to a record-breaking quarter for the tech giant. This move reinforces Apple’s commitment to fair and transparent pricing for developers within one of its key markets.

Contrasting Global Regulatory Landscapes

While China experiences a relatively smooth transition, Apple’s dealings in other regions reveal more complex regulatory challenges. In the European Union, Apple has engaged in a protracted dialogue with regulators regarding commission structures, with ongoing adjustments and discussions noted in various reports. Meanwhile, in the United States, despite a legal battle with Epic Games that resulted in a ruling allowing developers to redirect users to alternative payment systems, Apple has maintained its existing commission structure, albeit with select discount programs for small businesses.

Documentation And Developer Terms

Apple said the updated commission rates are reflected in the Apple Developer Program License Agreement. The company said the revised structure in China will not exceed commission rates offered to developers in other markets.

Greek Retail Powerhouse Expands Into Six Strategic International Markets

Greek retail titan Jumbo has announced an ambitious expansion strategy that positions the company to extend its international footprint beyond its established strongholds in Cyprus and Southeast Europe. In a strategic agreement with the Balfin Group, the retailer is set to penetrate six new markets, including Ukraine, Georgia, Armenia, Azerbaijan, Kazakhstan, and Uzbekistan.

Strategic Global Expansion

The agreement builds on the existing cooperation between Jumbo and Balfin Group, which previously supported the retailer’s expansion into markets including Albania, Kosovo, Bosnia and Herzegovina, Montenegro and Moldova. According to the company, the next phase of expansion will include a greater degree of local operational management across the new markets.

Enhanced Logistics And Supply Chain Capabilities

To support the expanded international network, Balfin Group is also developing a new central logistics hub in China. The facility is expected to strengthen sourcing, warehousing, transportation and distribution operations across the Caucasus region, Central Asia and Ukraine. Previously, Jumbo relied primarily on logistics infrastructure based in Greece to support franchise operations across Southeast Europe.

Sustainable Growth And Robust Financial Foundation

Alongside its franchise expansion strategy, Jumbo continues focusing on organic growth across existing markets. The retailer currently operates 89 physical stores, including 53 in Greece, six in Cyprus, 10 in Bulgaria and 20 in Romania, in addition to its e-commerce operations. A new store in Baia Mare is expected to open by the end of October.

Jumbo also operates 46 franchise stores across seven countries, including Albania, Kosovo, Serbia, North Macedonia, Bosnia and Herzegovina, Montenegro and Israel. According to the company, its expansion strategy continues to be supported by strong liquidity levels and the absence of bank borrowing.

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