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Anthropic’s Claude Continues To Grow Its Paying Consumer Base

Anthropic’s Claude is increasingly winning over paying consumers, according to transaction data from Indagari, a credit card analytics firm that tracks billions of anonymized transactions across roughly 28 million U.S. consumers.

The takeaway is significant. Claude is no longer best understood as a niche tool for enterprise teams and developers using Claude Code. The data points to a broader, healthier customer base that extends deeper into consumer spending.

Paying Users Continue To Rise

Indagari’s analysis covers weekly transactions from 2025 through May 10, 2026, including subscriptions and API token purchases. While the dataset does not provide a complete picture of Anthropic’s revenue or total customer base, it offers an indication of broader spending trends.

According to the firm, Anthropic’s paying consumer base and related revenue have increased steadily throughout the year, with this segment growing by around 75% since January 2026.

Growth continued following a surge in March, when Anthropic drew attention after declining to allow its models to be used by the Trump administration for mass surveillance of Americans and autonomous weapons.

Consumer Interest Is Spreading Beyond Transactions

Additional indicators also point to rising consumer interest. DataCamp, an online learning platform with around 20 million users, said Claude has become the most searched term on its platform, surpassing even “AI.”

The company also reported that demand for Claude-related courses among self-directed learners is running three to one ahead of ChatGPT, while interest in those courses has increased 18-fold over the past 30 days.

ChatGPT Still Leads The Market

Despite Claude’s growth, ChatGPT remains the leading consumer AI product.

Recent data from Sensor Tower shows Claude expanding across platforms this year while still trailing ChatGPT by a considerable margin. Indagari’s transaction data reflects a similar pattern, indicating that ChatGPT continues to have significantly more paying users, although its growth has moderated as its user base has expanded.

A Business Story Investors Will Watch Closely

Anthropic’s growth comes as both the company and OpenAI move closer to becoming public companies, with investors expected to focus on customer growth, revenue quality and diversification.

Earlier this month, the U.S. government barred Anthropic from making its cybersecurity-focused models, Mythos 5 and Fable 5, available to non-Americans. The company subsequently withdrew the models from the market.

Available data nevertheless suggests Anthropic continues to expand across both its consumer and business segments.

Mirendil Signs $100 Million Google Cloud Deal To Advance Self-Improving AI

AI startup Mirendil has signed a multi-year agreement worth more than $100 million with Google Cloud to secure computing infrastructure for its self-improving AI research.

The partnership reflects growing competition among AI companies to lock in access to high-performance computing, while cloud providers race to attract promising startups developing next-generation AI models.

Backing The Next Stage Of AI Research

Mirendil plans to use Google’s Tensor Processing Units (TPUs), Nvidia GPUs and managed training infrastructure to develop AI systems capable of improving their own performance over time.

Known as recursive self-improvement, the concept focuses on building AI that can refine its knowledge and capabilities with minimal human intervention. The technology is attracting growing interest across the industry, with several startups and leading AI labs exploring similar approaches.

According to co-founder and Chief Executive Behnam Neyshabur, the long-term goal is to develop AI that can automate scientific research and accelerate discoveries in fields such as medicine, biology and materials science.

Compute Capacity Becomes A Strategic Asset

Training increasingly advanced AI models requires enormous computing resources, making long-term infrastructure agreements a critical competitive advantage.

Mirendil said Google’s combination of TPUs and GPUs allows workloads to be matched with the most suitable hardware, improving efficiency while reducing costs for customers.

For Google Cloud, the agreement strengthens its position in the race to provide infrastructure for frontier AI developers, while giving the company exposure to one of the industry’s emerging approaches to next-generation artificial intelligence.

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