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Americans Use AI More Than Ever, But Confidence In The Technology Remains Low

People around the world are rapidly folding artificial intelligence into everyday life. They use it to draft emails, research projects, build presentations, check homework and even plan dinner. But broader adoption is not translating into broader trust.

A Growing Gap Between Use And Confidence

That tension is especially visible in the United States. According to a new Gallup survey commissioned by Microsoft, 68% of Americans who use AI daily say they are worried about it. More broadly, 74% of Americans surveyed reported feeling concern, while only 36% expect the technology to mostly benefit the country.

The results matter because they challenge a common assumption in the AI debate: that frequent use is a proxy for enthusiasm. The opposite may be true. The more people encounter AI in daily life, the more likely they may be to notice its flaws, risks and limits.

A Global Survey With Uneven Sentiment

Gallup’s study spans 37 countries so far, with roughly 1,000 respondents per country surveyed between April and July. The project is expected to eventually cover 140 countries. Notably absent from the current results are major technology markets including India, Australia and Malaysia.

The U.S. appears to sit near the anxious end of the international spectrum. Western countries, in particular, show elevated concern. Canada is a case in point: 29% of respondents reported using AI daily, yet more than half of those users said they were worried about its impact. Overall, 64% of Canadians familiar with AI said the technology concerns them.

By contrast, several countries in Asia and Africa showed a more optimistic outlook. Singapore posted the highest daily usage rate in the study at 46%, and more than 80% of respondents aware of AI said they expect it to improve their everyday lives. Seventy-seven percent said they believe it will help the country. In China and Israel, respondents also expressed a largely positive view of AI’s future impact.

Trust Lags Even Where Optimism Is High

Optimism, however, does not automatically equal trust. Gallup found that daily users tend to be more confident in AI’s outputs than people who use it less often, especially in high-adoption markets such as Singapore, Israel and China. Even so, skepticism remains widespread. In the United States, only 45% of daily users said they trust AI’s results. Across all surveyed countries, just 36% of respondents, on median, said they trust AI’s results a lot.

That distinction is important for business leaders. Organizations are racing to deploy AI across customer service, software development, marketing, recruiting and internal operations. But if employees and customers do not trust the output, adoption alone will not guarantee impact.

Curiosity Dominates, But Concern Is Real

Despite the debate surrounding the technology, Gallup found that positive emotions still outweigh negative ones overall. In 34 of the 37 countries surveyed, people were most likely to describe their feelings about AI as curiosity. Smaller shares said they felt happy or excited. About 32% said they felt worried.

Those positive responses were strongest in China, Singapore and Kenya, where curiosity and optimism remain especially pronounced. But the survey also makes clear that worry is now part of the public conversation, rather than a fringe reaction.

Why Public Attitudes Are Getting More Complicated

The findings arrive amid intensifying scrutiny of AI’s broader consequences. Companies are laying off workers while directing more capital toward automation. Entry-level opportunities are narrowing. Researchers and executives have raised alarms about AI psychosis, job displacement and the possibility of increasingly autonomous systems behaving in ways people cannot control.

There are also broader concerns about climate impact, cybersecurity, intellectual property and data privacy. In other words, public skepticism is not just about whether AI works. It is about who it serves, how it is governed and what trade-offs society is willing to accept.

Pablo Diego-Rosell, senior scientist at Gallup, told TechCrunch that the data shows AI attitudes are “multidimensional.” People can be curious about the technology, expect it to be useful and use it frequently while still worrying about it. They can also see its potential and remain unconvinced that its answers are reliable.

Adoption Will Not Solve The Trust Problem

That may be the central takeaway for executives, policymakers and investors: exposure alone is not enough to resolve public unease. As AI becomes more embedded in daily life, resistance is unlikely to disappear. In fact, more familiarity may sharpen the debate over where the technology belongs and what limits should govern its use.

For now, the data suggests a world that is curious about AI, increasingly dependent on it and still deeply uncertain about the consequences. With billions being poured into the technology, AI is likely to keep spreading. The harder question is not whether it will be used, but how much trust society is willing to extend as it does.

LVMH Revenue Rises, But China Weakness Continues To Weigh On Luxury Giant

A Softer Quarter Exposes The Limits Of Luxury’s Recovery

LVMH, the world’s largest luxury group and parent of Louis Vuitton, Dior, Celine and Hennessy, reported revenue of €18.5 billion in the three months to the end of September, underscoring both the scale of its business and the pressure building across parts of the luxury market.

The company’s revenue rose 1.2% year on year in the third quarter, following a 0.1% increase in the second quarter and a 5.9% decline in the first. The trajectory points to stabilization, but not yet to a convincing rebound.

Organic Growth Misses Expectations

Organic sales growth, which strips out currency effects and portfolio changes, slowed to 1% in the third quarter from 3% in the previous quarter. That result fell short of market expectations and reinforced concerns that the luxury cycle remains uneven.

For the first nine months of the year, LVMH generated sales of €57.1 billion, with organic growth of 2%.

In its statement, the company highlighted the breadth of its portfolio, saying that diversification continues to provide resilience in an uncertain geopolitical and economic environment. That remains one of LVMH’s defining strengths: when one category weakens, another can help offset the downturn.

China Remains The Key Pressure Point

LVMH said sales performed well in the United States, Europe and Japan, but conditions in China remained less favorable. That matters because the country has long been one of the most important growth engines for global luxury brands.

The fashion and leather goods division, LVMH’s most closely watched unit, saw organic sales fall 5% as weaker demand in China weighed on performance. Deutsche Bank said the decline was steeper than the roughly 2% drop expected by analysts.

The segment had delivered its first organic sales gain in two years in the previous quarter, making the latest retreat a notable setback.

Brand Equity Faces A Test In China

The quarter also highlighted the reputational risks facing global brands in China. Louis Vuitton drew criticism after suing local tea company Molly Tea over logo copying. Although the company won the case, the dispute sparked social media backlash and boycott calls, adding another layer of pressure to an already fragile environment.

For a company built on scarcity, aspiration and brand discipline, perception is an asset as valuable as inventory. In a market as digitally connected as China, that asset can shift quickly.

Mixed Performance Across The Portfolio

Not every division weakened. LVMH’s selective retailing business, which includes Sephora, posted an 8% organic sales increase. Watches and jewellery, along with wines and spirits, both recorded 6% organic gains.

That broad mix is precisely what has historically given LVMH an advantage over rivals: it can absorb softness in one category without relying on a single growth driver.

Analysts See A Longer Recovery Ahead

Deutsche Bank analysts said the results could lead to further cuts in earnings forecasts for the second half of 2026 and 2027. They added that it is difficult to see what could improve investor sentiment in the near term.

Still, the bank framed the weakness as cyclical rather than structural. In its view, recovery is taking longer because Chinese demand remains subdued, but the problem does not appear to reflect a permanent deterioration in the brand franchise. Analysts said ongoing brand initiatives are beginning to show results, though improvements are likely to remain gradual.

Investor Pressure Continues To Mount

LVMH’s share price has fallen nearly 40% since the start of the year. In September, L’Oréal overtook the group as France’s most valuable listed company, a symbolic shift that captures how sharply sentiment has changed.

Shares in LVMH were down more than 1.6% in Paris around 10 a.m. CEST following the release.

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