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Amazon’s AI Bets and Cost-Cutting Measures Pay Off, Boosting Stock by 5%

Shares of Amazon surged over 5% in after-hours trading on Thursday after the company reported stronger-than-expected third-quarter earnings. Amazon announced earnings per share of $1.43, alongside revenue reaching $158.9 billion, surpassing analyst projections of $1.14 per share and $157.2 billion in revenue, according to FactSet.

Key Financial Highlights

  • North American Sales: Amazon’s North American segment recorded a 9% year-over-year sales increase, totalling $95.5 billion.
  • AWS Growth: Amazon Web Services (AWS), the company’s cloud unit, posted $27.5 billion in revenue, marking a 19% rise compared to the same period last year.
  • Stock Movement: Although Amazon’s stock initially fell over 3% on Thursday before earnings were released, it rebounded significantly in after-hours trading. So far, Amazon shares are up almost 24% year-to-date.

Background on Amazon’s Strategy

Amazon’s recent efforts include major cost-cutting moves, guided by CEO Andy Jassy, to streamline operations since 2022. This restructuring has led to over 27,000 layoffs and the closure of initiatives such as Amazon’s telehealth and same-day delivery services. Despite these reductions, Amazon is doubling down on other key areas, like a $52 billion investment in nuclear energy to support data centers in Virginia, Mississippi, and Ohio. The company is also moving forward with **Project Kuiper**, aiming to build a satellite network of 3,236 units to broaden internet access worldwide—a venture projected to involve over $10 billion in launch costs across five years, according to analysts from Wedbush Securities.

Amazon’s Market Reach

July’s Prime Day achieved “record-breaking sales,” while the introduction of Amazon’s AI-powered shopping assistant, **Rufus** was rolled out to U.S. customers last month. Notably, Amazon had slightly missed expectations in the previous quarter and cautioned that intense news cycles could distract customers—a factor cited by CFO Brian Olsavsky during the second-quarter earnings call. Despite these challenges, the company’s annual revenue is expected to remain strong.

Noteworthy Figures

Amazon’s market capitalization has reached $1.96 trillion, making it the fifth-largest company globally, trailing behind Apple, Nvidia, Microsoft, and Google. Meanwhile, Jeff Bezos, who served as Amazon’s CEO until 2021, holds a net worth of $204.1 billion, much of which is tied to Amazon’s stock. Market fluctuations ahead of Amazon’s earnings report momentarily decreased Bezos’ wealth by around $6 billion. Bezos ranks as the second-richest American, after Elon Musk, on the Forbes 400 list.

Apple Ties Its Mac Strategy To The AI Boom With New Mac Mini And Mac Studio Models

Apple has updated its Mac Mini and Mac Studio desktops with new processors and higher AI performance as developers increasingly use Macs for local AI workloads. The new models are scheduled to ship on Sept. 22, weeks before the company is expected to introduce its next iPhone generation.

Macs Target Local AI Development

Developers and researchers are increasingly using Apple computers to run AI models locally, reducing reliance on cloud infrastructure. Mac Mini systems can support AI agent software, while Mac Studio machines are designed for more demanding model training and deployment workloads.

Apple said its processors combine Neural Engines for machine learning with unified memory architecture designed to reduce performance bottlenecks. The company says the combination allows users to run and fine-tune larger AI models directly on their devices.

Mac Mini Gets First M6 Generation Chip

The updated Mac Mini can be configured with Apple’s M6 and M5 Pro processors, making it the company’s first computer with an M6-generation chip. The M6 is manufactured by Taiwan Semiconductor Manufacturing Co. (TSMC) using a 2-nanometer process.

The previous Mac Mini lineup offered M4, M4 Pro and M4 Max processors. Apple said the M5 Pro version of the new model can process large language model prompts 8.5 times faster than earlier Mac Mini Pro configurations.

Pricing has also increased. The new Mac Mini starts at $899, $100 more than the previous model, after Apple raised the price from $599 earlier this summer, citing higher memory costs.

Mac Studio Targets Larger AI Workloads

Mac Studio remains Apple’s highest-performance desktop without an integrated display, following the discontinuation of the Mac Pro earlier this year. New configurations include the M5 Max, which Apple says can run large language models nearly four times faster than the previous generation.

The M5 Ultra is available for users with heavier computing requirements. Apple says multiple Mac Studio systems using the Ultra chip can be connected to pool memory and run models with up to a trillion parameters.

Mac Studio with the M5 Max starts at $2,499, unchanged from the previous generation. The M5 Ultra configuration starts at $5,499, compared with at least $5,299 for the previous model using the M3 Ultra.

Apple Expands Its Local AI Hardware

The new desktops give developers and researchers more computing capacity for running AI models locally. Apple is also increasing the role of its custom processors and unified memory architecture in handling AI workloads without relying entirely on cloud-based computing.

Both Mac Mini and Mac Studio models are available for presale and are scheduled to begin shipping on Sept. 22.

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