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Amazon’s AI Bets and Cost-Cutting Measures Pay Off, Boosting Stock by 5%

Shares of Amazon surged over 5% in after-hours trading on Thursday after the company reported stronger-than-expected third-quarter earnings. Amazon announced earnings per share of $1.43, alongside revenue reaching $158.9 billion, surpassing analyst projections of $1.14 per share and $157.2 billion in revenue, according to FactSet.

Key Financial Highlights

  • North American Sales: Amazon’s North American segment recorded a 9% year-over-year sales increase, totalling $95.5 billion.
  • AWS Growth: Amazon Web Services (AWS), the company’s cloud unit, posted $27.5 billion in revenue, marking a 19% rise compared to the same period last year.
  • Stock Movement: Although Amazon’s stock initially fell over 3% on Thursday before earnings were released, it rebounded significantly in after-hours trading. So far, Amazon shares are up almost 24% year-to-date.

Background on Amazon’s Strategy

Amazon’s recent efforts include major cost-cutting moves, guided by CEO Andy Jassy, to streamline operations since 2022. This restructuring has led to over 27,000 layoffs and the closure of initiatives such as Amazon’s telehealth and same-day delivery services. Despite these reductions, Amazon is doubling down on other key areas, like a $52 billion investment in nuclear energy to support data centers in Virginia, Mississippi, and Ohio. The company is also moving forward with **Project Kuiper**, aiming to build a satellite network of 3,236 units to broaden internet access worldwide—a venture projected to involve over $10 billion in launch costs across five years, according to analysts from Wedbush Securities.

Amazon’s Market Reach

July’s Prime Day achieved “record-breaking sales,” while the introduction of Amazon’s AI-powered shopping assistant, **Rufus** was rolled out to U.S. customers last month. Notably, Amazon had slightly missed expectations in the previous quarter and cautioned that intense news cycles could distract customers—a factor cited by CFO Brian Olsavsky during the second-quarter earnings call. Despite these challenges, the company’s annual revenue is expected to remain strong.

Noteworthy Figures

Amazon’s market capitalization has reached $1.96 trillion, making it the fifth-largest company globally, trailing behind Apple, Nvidia, Microsoft, and Google. Meanwhile, Jeff Bezos, who served as Amazon’s CEO until 2021, holds a net worth of $204.1 billion, much of which is tied to Amazon’s stock. Market fluctuations ahead of Amazon’s earnings report momentarily decreased Bezos’ wealth by around $6 billion. Bezos ranks as the second-richest American, after Elon Musk, on the Forbes 400 list.

Cyprus Could Tighten Short-Term Rental Rules Under New EU Housing Framework

Cyprus could gain a stronger legal basis to restrict Airbnb-style rentals in areas facing housing pressure, but any measures would need evidence showing where that pressure exists and how short-term rentals contribute to it.

The European Commission’s forthcoming Affordable Housing Act is still being drafted and would not impose an EU-wide cap or ban. Instead, it would allow authorities to identify “areas of housing stress” using public data and introduce proportionate measures, including restrictions on short-term lets, alongside policies to increase housing supply.

Cyprus’ Short-Term Rental Market Is Growing

Eurostat data shows Cyprus recorded 7.64 million guest nights booked through Airbnb, Booking and Expedia in 2025, up 24.7% from 2024. During the first quarter of 2026, platform guest nights exceeded one million, a 22.3% year-on-year increase and the EU’s fourth-fastest growth rate.

Guest-night figures measure demand rather than the number of homes used for short-term rentals, so they do not show how many properties may have left the long-term rental market.

Registration Gaps Remain

A July Audit Office report said 8,464 licensed self-service accommodation units were registered as of May 6. That compares with 492,931 housing units in the 2021 census, although the figures are not directly comparable.

An audit of 20 online listings found only six with valid licences matching state records. Ten had no registration number, while four displayed invalid or mismatched numbers. A separate review of 150 listings in Famagusta found 23 properties absent from the relevant registers.

The samples cannot establish the scale of illegal rentals nationwide, but they indicate gaps in registration and enforcement.

EU Framework Focuses On Data

Regulation 2024/1028, effective since May 20, creates a common EU framework for collecting data from hosts and platforms. Platforms can be required to display registration numbers, conduct checks and provide authorities with data on stays, nights booked and individual properties.

The regulation does not impose rental limits. It is intended to give authorities evidence for deciding whether further restrictions are justified.

Property Prices Have Other Drivers

Cyprus residential property prices rose 7.5% year on year in the first quarter of 2026, according to the Central Bank of Cyprus. Apartment prices increased 10.8%, while house prices rose 3%.

The central bank attributed the increase primarily to foreign demand, followed by domestic demand and higher construction costs. It did not identify short-term rentals as the main cause.

The European Commission’s housing assessment found short-term rental activity across the EU increased 93% between 2018 and 2024. While listings account for an estimated 1.2% of total housing stock, their share can reach 20% in some tourist centers and neighborhoods.

The Commission said high concentrations of short-term rentals do not automatically cause housing shortages or higher prices, although they can add pressure where supply is already constrained.

Local Evidence Will Shape Any Restrictions

A 2020 EU court ruling found that a shortage of long-term rental housing can justify prior-authorisation rules for short-term lets if measures are necessary, nondiscriminatory and proportionate. Airbnb has supported better data sharing while calling for targeted rather than blanket restrictions.

For Cyprus, any case for tighter rules will therefore depend on neighborhood-level evidence linking short-term rentals to local housing pressure. In 2024, 2.4% of Cyprus residents faced housing-cost overburden, compared with 8.2% across the EU, according to Eurostat.

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The Future Forbes Realty Global Properties
Aretilaw firm
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