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Amazon Unveils Agentic AI Assistant to Streamline Seller Operations and Advertising

Revolutionizing Seller Operations

Amazon has taken a significant leap forward in e-commerce technology by introducing an always-on AI agent designed to empower sellers on its platform. The revamped Seller Assistant now handles critical tasks on behalf of third-party sellers, ensuring a seamless transition from manual oversight to intelligent assistance. This proactive technology enables sellers to maintain control while delegating routine operations and complex strategic decisions alike.

Enhanced Operational Management

The upgraded Seller Assistant not only monitors account health and inventory but also offers strategic insights. For instance, it will detect slow-moving inventory and provide actionable recommendations—whether to adjust pricing, reposition products, or remove them to avoid long-term storage fees. The AI can also analyze demand trends and suggest optimal shipment strategies, allowing sellers to stay ahead in a dynamic market environment.

Ensuring Compliance and Safety

Beyond inventory management, Seller Assistant continuously scans seller accounts for potential compliance issues. It flags items that may violate emerging regulatory standards and automates the verification process across different international markets, ensuring every product meets the necessary safety and compliance requirements.

The Broader Implications of Agent-Driven Commerce

Agent-driven commerce represents a transformative shift in how business operations are managed. Tech giants are exploring autonomous agents capable of not only initiating transactions but also executing deals on behalf of their clients. Amazon’s latest deployment follows industry leaders such as Google, which recently unveiled a payments protocol for agentic transactions, signalling a broader move toward integrating advanced AI systems into everyday business functions.

Expanding Beyond Operations

In addition to enhancing seller operations, Amazon is incorporating agentic AI into its advertising ecosystem. Sellers are now able to generate ads through conversational prompts, further simplifying the process of market engagement and client acquisition. This move is part of a broader initiative to offer a suite of AI tools designed to boost innovation and strategic growth among third-party sellers.

EU Moderates Emissions While Sustaining Economic Momentum

The European Union witnessed a modest decline in greenhouse gas emissions in the second quarter of 2025, as reported by Eurostat. Emissions across the EU registered at 772 million tonnes of CO₂-equivalents, marking a 0.4 percent reduction from 775 million tonnes in the same period of 2024. Concurrently, the EU’s gross domestic product rose by 1.3 percent, reinforcing the ongoing decoupling between economic growth and environmental impact.

Sector-By-Sector Performance

Within the broader statistics on emissions by economic activity, the energy sector—specifically electricity, gas, steam, and air conditioning supply—experienced the most significant drop, declining by 2.9 percent. In comparison, the manufacturing sector and transportation and storage both achieved a 0.4 percent reduction. However, household emissions bucked the trend, increasing by 1.0 percent over the same period.

National Highlights And Notable Exceptions

Among EU member states, 12 reported a reduction in emissions, while 14 saw increases, and Estonia’s figures remained static. Notably, Slovenia, the Netherlands, and Finland recorded the most pronounced declines at 8.6 percent, 5.9 percent, and 4.2 percent respectively. Of the 12 countries reducing emissions, three—Finland, Germany, and Luxembourg—also experienced a contraction in GDP growth.

Dual Achievement: Environmental And Economic Goals

In an encouraging development, nine member states, including Cyprus, managed to lower their emissions while maintaining economic expansion. This dual achievement—reducing environmental impact while fostering economic activity—is a trend that has increasingly influenced EU climate policies. Other nations that successfully balanced these outcomes include Austria, Denmark, France, Italy, the Netherlands, Romania, Slovenia, and Sweden.

Conclusion

As the EU continues to navigate its climate commitments, these quarterly insights underscore a gradual yet significant shift toward balancing emissions reductions with robust economic growth. The evolving landscape highlights the critical need for sustainable strategies that not only mitigate environmental risks but also invigorate economic resilience.

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