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Amazon Unveils Agentic AI Assistant to Streamline Seller Operations and Advertising

Revolutionizing Seller Operations

Amazon has taken a significant leap forward in e-commerce technology by introducing an always-on AI agent designed to empower sellers on its platform. The revamped Seller Assistant now handles critical tasks on behalf of third-party sellers, ensuring a seamless transition from manual oversight to intelligent assistance. This proactive technology enables sellers to maintain control while delegating routine operations and complex strategic decisions alike.

Enhanced Operational Management

The upgraded Seller Assistant not only monitors account health and inventory but also offers strategic insights. For instance, it will detect slow-moving inventory and provide actionable recommendations—whether to adjust pricing, reposition products, or remove them to avoid long-term storage fees. The AI can also analyze demand trends and suggest optimal shipment strategies, allowing sellers to stay ahead in a dynamic market environment.

Ensuring Compliance and Safety

Beyond inventory management, Seller Assistant continuously scans seller accounts for potential compliance issues. It flags items that may violate emerging regulatory standards and automates the verification process across different international markets, ensuring every product meets the necessary safety and compliance requirements.

The Broader Implications of Agent-Driven Commerce

Agent-driven commerce represents a transformative shift in how business operations are managed. Tech giants are exploring autonomous agents capable of not only initiating transactions but also executing deals on behalf of their clients. Amazon’s latest deployment follows industry leaders such as Google, which recently unveiled a payments protocol for agentic transactions, signalling a broader move toward integrating advanced AI systems into everyday business functions.

Expanding Beyond Operations

In addition to enhancing seller operations, Amazon is incorporating agentic AI into its advertising ecosystem. Sellers are now able to generate ads through conversational prompts, further simplifying the process of market engagement and client acquisition. This move is part of a broader initiative to offer a suite of AI tools designed to boost innovation and strategic growth among third-party sellers.

Cyprus Expected Working Life Reaches 39.5 Years, Above EU Average

People in Cyprus are expected to spend 39.5 years in the workforce, around two years longer than the European Union average of 37.5 years, according to the latest Eurostat data for 2025.

The figure places Cyprus among the EU countries with the longest expected working lives.

Cyprus Ranks Above EU Average

Only a handful of member states recorded higher figures than Cyprus. The Netherlands topped the ranking at 44 years, followed by Sweden at 43.4 years, Denmark at 42.6 years, and Estonia at 41.5 years.

At the other end of the ranking were Romania with 32.7 years, Italy with 33.0 years, Bulgaria with 34.6 years and Greece with 35.3 years.

Gender Gap Remains Wider Than EU Average

Men in Cyprus are expected to remain in work for 42.1 years, compared with 36.7 years for women. The gap of 5.4 years exceeds the EU average gender gap of 4.1 years.

Across the bloc, Lithuania, Latvia and Estonia were the only countries where women were expected to spend longer in employment than men. Finland recorded the smallest positive gender gap at 0.7 years.

Italy posted the widest gap at 8.9 years, followed by Romania at 6.9 years, Greece at 6.7 years and Malta at 6.3 years.

Working Lives Continue To Lengthen

Between 2016 and 2025, expected working life in Cyprus increased by 3.5 years, placing the country among the strongest performers in the EU over the period. Men’s expected working life rose by 3.3 years, while women’s increased by 3.6 years.

Across the EU, every member state recorded an increase. Malta posted the largest gain at 4.9 years, followed by Hungary and Ireland at 4.2 years each, and the Netherlands at 4.1 years.

Malta’s increase was driven largely by women, whose expected working life rose by 7.8 years, the biggest increase recorded across the bloc.

By comparison, Romania, Spain, Italy, Germany and Austria recorded gains of two years or less over the same period.

Women’s Working Lives Increase Faster Across Europe

Women’s expected working life increased faster than men’s in most EU countries. Denmark, Romania, Sweden and Greece were the main exceptions.

In Cyprus, gains for men and women were broadly similar, alongside Bulgaria, Belgium and Slovenia.

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