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Amazon To Test AI-Created Material For Carbon Capture In Data Centers

Amazon is stepping up its environmental efforts by testing a groundbreaking carbon-removal material for its data centers. The company, which is tackling the growing emissions linked to the artificial intelligence systems powering these centers, has partnered with Orbital Materials, a startup that used AI to design the innovative substance.

Jonathan Godwin, CEO of Orbital Materials, explained that the new material acts like an atomic-level sponge, with cavities precisely sized to capture CO2 without interacting with other elements. This targeted approach could be a game-changer in carbon filtration.

One of the appealing aspects of the new material is its cost-effectiveness. Godwin estimates that the material could account for just 10% of the cost associated with renting a GPU chip for AI training, significantly less than the price of traditional carbon offsets.

Meanwhile, the demand for energy in data centers is rising, as AI’s rapid development requires more power and cooling solutions. This surge poses a challenge for Amazon, which is committed to achieving net-zero carbon emissions by 2040.

Amazon Web Services (AWS), the world’s largest cloud provider by revenue, plans to begin piloting the AI-designed carbon removal material in one of its data centers starting in 2025. This initiative is part of a three-year collaboration with Orbital, which will also gain access to AWS’s technology and open-source AI tools for further development.

Howard Gefen, General Manager of AWS Energy & Utilities, stated that the partnership would promote sustainable innovation, but financial details remain undisclosed. Orbital, with offices in Princeton, New Jersey, and London, began its journey about a year ago by setting up a lab to synthesize AI-designed materials. The startup aims to work with AWS to test additional AI-generated solutions, addressing water usage and cooling requirements in data centers. Godwin co-founded Orbital, which currently employs 20 people and is supported by investors such as Radical Ventures and Nvidia’s venture arm. Before this, Godwin contributed to materials science work at Alphabet’s DeepMind until 2022.

Cyprus Pioneers Social Business Innovation With New Funding Initiatives

Cyprus is seeing growing interest in social enterprises, as businesses increasingly combine commercial activity with social and environmental objectives. Recent initiatives by the government and the Operational Inspection Service for Cooperatives and Social Enterprises reflect broader efforts to support the sector’s development.

Government Backing And Financial Incentives

A dedicated grant scheme has been introduced, providing support of up to €10,000 to help cover the establishment and development costs of social enterprises. Designed to strengthen the sector during its early stages, the funding aims to improve the long-term sustainability of newly created organizations.

Understanding The Social Enterprise Model

Social enterprises represent a business model that combines commercial operations with clearly defined social objectives. Rather than focusing solely on profit, these entities reinvest part of their income to support social, cultural, environmental or community-related goals.

Cyprus’ Social Enterprises Law of 2020 (N.207(I)/2020) recognizes two categories. General Purpose Social Enterprises pursue broader social, cultural and environmental objectives, while Inclusion Social Enterprises focus on integrating vulnerable groups into the labour market.

Business Community And ESG Integration

According to Andreas Alexi, a senior official at the Operational Inspection Service for Cooperatives and Social Enterprises, the initiative has attracted interest from the business community. He noted that the sector’s alignment with Environmental, Social and Governance (ESG) principles highlights its role in supporting employment, social cohesion and local development. Broader efforts are also underway to integrate social enterprises into Cyprus’ economic landscape.

Early Adoption And Market Impact

Four entities have so far been registered in the Social Enterprises Register, with one already operating in the hospitality sector. Launch of the first inclusion social enterprise represents an early milestone for the sector and demonstrates how business activity can be combined with social objectives. During the inauguration, the Operational Inspection Service for Cooperatives and Social Enterprises said the development marked the transition of the concept from legislation to practical implementation.

How To Get Involved

Growing interest in the sector, together with a dedicated legal framework and financial incentives, has created new opportunities for entrepreneurs interested in social enterprise. Application forms, registration procedures and details of the grant scheme are available through the Gov.cy platform managed by the Operational Inspection Service for Cooperatives and Social Enterprises.

Financial support and organizational guidance are intended to help new ventures establish themselves while promoting business models that combine economic activity with social impact.

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