Amazon To Test AI-Created Material For Carbon Capture In Data Centers

by THEFUTURE.TEAM

December 4, 2024

Amazon is stepping up its environmental efforts by testing a groundbreaking carbon-removal material for its data centers. The company, which is tackling the growing emissions linked to the artificial intelligence systems powering these centers, has partnered with Orbital Materials, a startup that used AI to design the innovative substance.

Jonathan Godwin, CEO of Orbital Materials, explained that the new material acts like an atomic-level sponge, with cavities precisely sized to capture CO2 without interacting with other elements. This targeted approach could be a game-changer in carbon filtration.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

One of the appealing aspects of the new material is its cost-effectiveness. Godwin estimates that the material could account for just 10% of the cost associated with renting a GPU chip for AI training, significantly less than the price of traditional carbon offsets.

Meanwhile, the demand for energy in data centers is rising, as AI’s rapid development requires more power and cooling solutions. This surge poses a challenge for Amazon, which is committed to achieving net-zero carbon emissions by 2040.

Amazon Web Services (AWS), the world’s largest cloud provider by revenue, plans to begin piloting the AI-designed carbon removal material in one of its data centers starting in 2025. This initiative is part of a three-year collaboration with Orbital, which will also gain access to AWS’s technology and open-source AI tools for further development.

Howard Gefen, General Manager of AWS Energy & Utilities, stated that the partnership would promote sustainable innovation, but financial details remain undisclosed. Orbital, with offices in Princeton, New Jersey, and London, began its journey about a year ago by setting up a lab to synthesize AI-designed materials. The startup aims to work with AWS to test additional AI-generated solutions, addressing water usage and cooling requirements in data centers. Godwin co-founded Orbital, which currently employs 20 people and is supported by investors such as Radical Ventures and Nvidia’s venture arm. Before this, Godwin contributed to materials science work at Alphabet’s DeepMind until 2022.

The Future Forbes Realty Global Properties

X Bets On A Better Video Editor To Lure Original Creators And Reduce Recycled Content

by THEFUTURE.TEAM

July 8, 2026

X is rolling out new video editing and recording tools for its iOS app as the platform seeks to encourage more original content and strengthen its creator ecosystem.

A Push Toward Original Video

The update introduces several features aimed at helping creators produce and edit videos directly within the app. New tools include multilingual caption overlays with customizable styles and green-screen effects that can use photos from a user’s camera roll or other posts on X.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

“One of our biggest priorities is to give creators the tools to create original content [and] reward those creators,” X Head of Product Nikita Bier wrote in a post on the platform.

“We have plenty more updates coming to the video editor in the coming weeks,” he added.

Encouraging Native Content

According to Bier, the goal is to make it easier for creators to publish original videos on X rather than reposting content from other platforms.

Video has become an increasingly important part of X’s strategy. Bier said posts containing video already account for nearly half of all impressions on the platform, investing in creator tools a key priority.

Competition For Creators Intensifies

The launch comes as major social media platforms compete to attract and retain creators through editing tools, audience reach and monetisation programmes.

While X already offers creator revenue sharing, it faces competition from platforms such as YouTube, TikTok and Meta, all of which provide more mature creator ecosystems and established content management tools.

Meta, for example, allows Reels creators to report unauthorised reposts and add attribution to eligible content, while YouTube has long relied on automated systems to identify copyrighted uploads.

Spam And Bots Remain A Challenge

The new editing tools also arrive as X continues its broader efforts to combat spam and automated accounts. Earlier this year, Bier said the company was detecting and suspending around 208 bots per minute, adding that a significant share of the product team remained focused on anti-spam development.

The challenge extends beyond X. Reddit has introduced AI-powered tools to combat increasingly sophisticated spam, while Digg shut down its app earlier this year after citing the growing difficulty of managing automated content.

For now, X’s new video editor and recorder are available only on iOS, while the Android version remains under development.

Breaking news