Amazon To Test AI-Created Material For Carbon Capture In Data Centers

by THEFUTURE.TEAM

December 4, 2024

Amazon is stepping up its environmental efforts by testing a groundbreaking carbon-removal material for its data centers. The company, which is tackling the growing emissions linked to the artificial intelligence systems powering these centers, has partnered with Orbital Materials, a startup that used AI to design the innovative substance.

Jonathan Godwin, CEO of Orbital Materials, explained that the new material acts like an atomic-level sponge, with cavities precisely sized to capture CO2 without interacting with other elements. This targeted approach could be a game-changer in carbon filtration.

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One of the appealing aspects of the new material is its cost-effectiveness. Godwin estimates that the material could account for just 10% of the cost associated with renting a GPU chip for AI training, significantly less than the price of traditional carbon offsets.

Meanwhile, the demand for energy in data centers is rising, as AI’s rapid development requires more power and cooling solutions. This surge poses a challenge for Amazon, which is committed to achieving net-zero carbon emissions by 2040.

Amazon Web Services (AWS), the world’s largest cloud provider by revenue, plans to begin piloting the AI-designed carbon removal material in one of its data centers starting in 2025. This initiative is part of a three-year collaboration with Orbital, which will also gain access to AWS’s technology and open-source AI tools for further development.

Howard Gefen, General Manager of AWS Energy & Utilities, stated that the partnership would promote sustainable innovation, but financial details remain undisclosed. Orbital, with offices in Princeton, New Jersey, and London, began its journey about a year ago by setting up a lab to synthesize AI-designed materials. The startup aims to work with AWS to test additional AI-generated solutions, addressing water usage and cooling requirements in data centers. Godwin co-founded Orbital, which currently employs 20 people and is supported by investors such as Radical Ventures and Nvidia’s venture arm. Before this, Godwin contributed to materials science work at Alphabet’s DeepMind until 2022.

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Booking Holdings Loses EU Appeal In €1.63 Billion ETraveli Deal Ruling

by THEFUTURE.TEAM

September 10, 2026

Booking Holdings has lost its challenge to the European Union’s veto of its €1.63 billion acquisition of ETraveli, marking a significant victory for regulators and underscoring the bloc’s tougher stance on large-scale tech and platform deals.

European Court Backs Commission’s Merger Analysis

On Wednesday, Europe’s second-highest court sided with the European Commission, which blocked the deal in 2023 on the grounds that it would have deepened Booking’s market power and made it harder for competitors to challenge its position in online travel services.

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The Luxembourg-based General Court rejected Booking’s claim that the Commission had failed to follow its own merger rules and had applied the wrong legal test. In its ruling, the court said regulators were correct to conclude that acquiring ETraveli, one of Europe’s leading online flight booking platforms, would have reinforced Booking’s already dominant position in online travel agencies tied to hotel bookings.

Why Regulators Stepped In

The case reflects a broader shift in European competition policy. In recent years, the Commission has intensified scrutiny of acquisitions by dominant technology and platform companies, warning that so-called “killer acquisitions” can weaken competition by absorbing smaller but strategically important rivals before they grow into serious threats.

For regulators, the concern was not simply the size of the transaction, but the strategic logic behind it: combining a major hotel booking platform with a leading flight booking operator could have created a more integrated travel ecosystem that rival firms might struggle to match.

What The Deal Would Have Added To Booking’s Portfolio

Booking’s portfolio includes Booking.com, Rentalcars, Priceline and Agoda, giving it broad reach across global travel services. ETraveli, owned by private equity firm CVC Capital Partners, operates brands such as Gotogate and Mytrip and also provides airline content distribution through TripStack.

The combination would have expanded Booking’s ability to offer a wider set of travel products within a single ecosystem, a model that can strengthen customer retention but also raise concerns about market concentration and competitive foreclosure.

Appeal Still Possible

The General Court’s ruling does not necessarily end the matter. Booking can still appeal to the Court of Justice of the European Union, the bloc’s highest court, if it chooses to continue the legal fight.

For now, however, the decision stands as a reminder that in Europe, even large and established platform companies face increasing resistance when acquisitions appear likely to consolidate power rather than expand consumer choice.

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