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Amazon To Test AI-Created Material For Carbon Capture In Data Centers

Amazon is stepping up its environmental efforts by testing a groundbreaking carbon-removal material for its data centers. The company, which is tackling the growing emissions linked to the artificial intelligence systems powering these centers, has partnered with Orbital Materials, a startup that used AI to design the innovative substance.

Jonathan Godwin, CEO of Orbital Materials, explained that the new material acts like an atomic-level sponge, with cavities precisely sized to capture CO2 without interacting with other elements. This targeted approach could be a game-changer in carbon filtration.

One of the appealing aspects of the new material is its cost-effectiveness. Godwin estimates that the material could account for just 10% of the cost associated with renting a GPU chip for AI training, significantly less than the price of traditional carbon offsets.

Meanwhile, the demand for energy in data centers is rising, as AI’s rapid development requires more power and cooling solutions. This surge poses a challenge for Amazon, which is committed to achieving net-zero carbon emissions by 2040.

Amazon Web Services (AWS), the world’s largest cloud provider by revenue, plans to begin piloting the AI-designed carbon removal material in one of its data centers starting in 2025. This initiative is part of a three-year collaboration with Orbital, which will also gain access to AWS’s technology and open-source AI tools for further development.

Howard Gefen, General Manager of AWS Energy & Utilities, stated that the partnership would promote sustainable innovation, but financial details remain undisclosed. Orbital, with offices in Princeton, New Jersey, and London, began its journey about a year ago by setting up a lab to synthesize AI-designed materials. The startup aims to work with AWS to test additional AI-generated solutions, addressing water usage and cooling requirements in data centers. Godwin co-founded Orbital, which currently employs 20 people and is supported by investors such as Radical Ventures and Nvidia’s venture arm. Before this, Godwin contributed to materials science work at Alphabet’s DeepMind until 2022.

AI Agents Are Poised To Reshape Shopping And Payments By 2030

More than one in 10 consumers could routinely use AI agents to make online purchases on their behalf by 2030, according to a Mastercard report on the future of commerce.

The report, A Short History of the Future of Shopping and Payments, combines Mastercard research with forecasts from four AI and commerce experts.

From Recommendations To Purchases

AI agents could handle routine purchases such as groceries, medicines and subscriptions, including negotiating prices for consumers. Smart devices such as watches and rings could also provide personalized product information before and after purchases.

“By 2030, buying a product and the shopping experience will not necessarily be the same thing,” said Magnus Lindkvist. “AI agents will take care of the most everyday purchases, leaving the shopping experience to be more closely associated with discovery, inspiration and enjoyment.”

Younger Consumers Are Moving First

Mastercard’s survey of 26,000 parents and teenagers aged 13 to 18 across 13 countries found that teenagers already use AI in purchasing decisions at roughly twice the rate of their parents.

Some 62% said AI will significantly change how their generation shops. Meanwhile, 31% would trust an AI product recommendation more than one from a friend, while 23% would trust AI more than their parents.

Retailers Will Need To Adapt

As AI agents make purchasing decisions, retailers will need to serve both consumers and software acting on their behalf. Product information, reviews, certifications, origin and sustainability data will need to be easy for AI systems to identify and verify.

Trust will be critical as agents gain authority to complete transactions. Businesses and financial institutions will need clear rules covering identification, consent, authorization and responsibility, Lau said.

Cyprus Tests Agentic Commerce

Mastercard said agentic commerce is already being tested in Cyprus. Earlier this year, it carried out what it described as the country’s first agentic transactions in a regulated environment with Alpha Bank Cyprus, Eurobank Limited and Bank of Cyprus.

Using Mastercard Agent Pay, AI agents completed purchases with consumers’ explicit consent. The trials were designed to maintain security, transparency and consumer control.

The tests offer an early example of infrastructure that could support a shift from AI recommendations to AI agents making purchases directly. Scaling the model will depend on both technology and clear rules governing how agents can act.

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