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Amazon Surges On Cloud Momentum As Apple Falls On Soft Guidance In A Splintered Big Tech Earnings Season

Amazon and Apple reported quarterly results that beat Wall Street expectations, but investors reacted differently as attention shifted to outlooks, artificial intelligence spending and future growth. While Amazon shares rose in premarket trading Friday after strong cloud results, Apple came under pressure after issuing weaker-than-expected guidance despite beating estimates on revenue, earnings and iPhone sales.

Amazon Sees Strong Cloud Growth

Revenue at Amazon Web Services, the company’s cloud computing division, increased 37% year over year, marking its fastest growth since 2021. Growth in AWS reassured investors that demand for cloud infrastructure remains strong as AI adoption accelerates.

To support that expansion, Amazon raised its 2026 capital expenditure forecast to $220 billion from $200 billion, reflecting continued investment in AI infrastructure.

“AWS’s strong growth is a clear indicator that its infrastructure investments are meeting market demand rather than outpacing it,” Tracy Woo, principal analyst at Forrester, said in a note.

Apple Outlook Weighs On Shares

Apple exceeded Wall Street expectations for revenue, earnings and iPhone sales, but forecast revenue growth of 9% to 11% for the current quarter, below analysts’ expectations of 12%, according to LSEG.

Supply constraints remain a challenge, particularly for memory components used across the company’s product portfolio. Those pressures have already contributed to higher prices for Macs and iPads, while analysts expect iPhone prices to increase later this year.

Investors Focus On AI Execution

The contrasting market reaction highlights how closely investors are watching AI-related investment and growth across the technology sector. Before Friday’s move, Amazon shares had gained about 4% this year, compared with roughly 23% for Apple.

Elsewhere in the sector, Meta shares fell 8% on Thursday, while Microsoft gained 15%, reflecting differing investor views on AI investment strategies and expected returns.

Apple Ties Its Mac Strategy To The AI Boom With New Mac Mini And Mac Studio Models

Apple has updated its Mac Mini and Mac Studio desktops with new processors and higher AI performance as developers increasingly use Macs for local AI workloads. The new models are scheduled to ship on Sept. 22, weeks before the company is expected to introduce its next iPhone generation.

Macs Target Local AI Development

Developers and researchers are increasingly using Apple computers to run AI models locally, reducing reliance on cloud infrastructure. Mac Mini systems can support AI agent software, while Mac Studio machines are designed for more demanding model training and deployment workloads.

Apple said its processors combine Neural Engines for machine learning with unified memory architecture designed to reduce performance bottlenecks. The company says the combination allows users to run and fine-tune larger AI models directly on their devices.

Mac Mini Gets First M6 Generation Chip

The updated Mac Mini can be configured with Apple’s M6 and M5 Pro processors, making it the company’s first computer with an M6-generation chip. The M6 is manufactured by Taiwan Semiconductor Manufacturing Co. (TSMC) using a 2-nanometer process.

The previous Mac Mini lineup offered M4, M4 Pro and M4 Max processors. Apple said the M5 Pro version of the new model can process large language model prompts 8.5 times faster than earlier Mac Mini Pro configurations.

Pricing has also increased. The new Mac Mini starts at $899, $100 more than the previous model, after Apple raised the price from $599 earlier this summer, citing higher memory costs.

Mac Studio Targets Larger AI Workloads

Mac Studio remains Apple’s highest-performance desktop without an integrated display, following the discontinuation of the Mac Pro earlier this year. New configurations include the M5 Max, which Apple says can run large language models nearly four times faster than the previous generation.

The M5 Ultra is available for users with heavier computing requirements. Apple says multiple Mac Studio systems using the Ultra chip can be connected to pool memory and run models with up to a trillion parameters.

Mac Studio with the M5 Max starts at $2,499, unchanged from the previous generation. The M5 Ultra configuration starts at $5,499, compared with at least $5,299 for the previous model using the M3 Ultra.

Apple Expands Its Local AI Hardware

The new desktops give developers and researchers more computing capacity for running AI models locally. Apple is also increasing the role of its custom processors and unified memory architecture in handling AI workloads without relying entirely on cloud-based computing.

Both Mac Mini and Mac Studio models are available for presale and are scheduled to begin shipping on Sept. 22.

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