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Amazon Prime Chooses Cyprus For New Reality Show Production

Filming has begun in Paphos, Cyprus, for the Danish version of the popular reality show Roast on the Coast. This show, known for its humorous pranks in which comedians joke around with each other during vacations, has gained popularity in Northern Europe.

Lefteris Eleftheriou, head of the Cyprus Film Commission, confirmed that the commission has approved the production of three versions of the show for Denmark, Sweden, and Norway. The rights to Roast on the Coast are held by Banijay, one of the largest global content production and distribution companies.

Amazon Prime is making a notable investment in this project and has selected Cyprus as the location for filming. This opens up new opportunities for collaboration, positioning Cyprus as an attractive destination for international productions.

The most recent season of Roast on the Coast, which aired in May, was filmed in Marbella, Spain, where comedian Linda P. invited five well-known Danish comedians to join her for a vacation full of comedic challenges and pranks.

Additionally, the Cyprus Film Commission has revealed plans to implement a green filming policy. Eleftheriou shared that this initiative is currently under review by the Ministry of Finance. As eco-friendly production practices are gaining importance at major global film festivals, Cyprus is eager to meet these standards and attract even more international projects to the island.

MENA Venture Capital Stable As International Investor Activity Shifts

A Data-Led Analysis Of Investor Behavior In A War-Affected Region

Venture capital activity in the Middle East and North Africa remained relatively stable one month after the escalation of regional conflict. Early data, however, indicate changes in investor behavior rather than immediate shifts in funding totals. Initial signals are visible in investor participation, capital allocation, and deal pipeline activity.

Venture Markets And The Lag In Response

Funding announcements reflect decisions made months earlier, meaning that today’s figures do not capture the full impact of current events. Investors typically adjust strategies gradually, signaling future shifts long before they are immediately visible in total funding numbers.

International Capital As The Key Pressure Indicator

Participation of international investors remains a key indicator across the MENA venture market. Global capital has historically accounted for a significant share of funding in the region. Following global interest rate increases, international participation declined through 2023. This shift was reflected in lower cross-border deal activity, more cautious capital deployment, and longer fundraising timelines.

Implications For The Broader Startup Ecosystem

Changes in international investor activity affect multiple parts of the startup ecosystem. A recovery in participation was recorded in 2024 and continued into 2025, supporting funding activity and cross-border investment. If uncertainty persists, potential effects include slower investment decisions, reduced cross-border engagement, and extended fundraising cycles. International capital also plays a role in supporting larger funding rounds and access to global networks.

Next Steps For Stakeholders

International capital represents one of several factors shaping venture activity in the region. Its movement often precedes changes in late-stage funding, startup formation, and exit activity. Investors, policymakers, and ecosystem participants rely on data and scenario analysis to assess these trends and adjust strategies.

For A Deeper Insight

Further analysis on venture activity, capital flows, and geopolitical impact across the region is available in the full MAGNiTT report.

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