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Amazon Prime Chooses Cyprus For New Reality Show Production

by THEFUTURE.TEAM

Filming has begun in Paphos, Cyprus, for the Danish version of the popular reality show Roast on the Coast. This show, known for its humorous pranks in which comedians joke around with each other during vacations, has gained popularity in Northern Europe.

Lefteris Eleftheriou, head of the Cyprus Film Commission, confirmed that the commission has approved the production of three versions of the show for Denmark, Sweden, and Norway. The rights to Roast on the Coast are held by Banijay, one of the largest global content production and distribution companies.

Amazon Prime is making a notable investment in this project and has selected Cyprus as the location for filming. This opens up new opportunities for collaboration, positioning Cyprus as an attractive destination for international productions.

The most recent season of Roast on the Coast, which aired in May, was filmed in Marbella, Spain, where comedian Linda P. invited five well-known Danish comedians to join her for a vacation full of comedic challenges and pranks.

Additionally, the Cyprus Film Commission has revealed plans to implement a green filming policy. Eleftheriou shared that this initiative is currently under review by the Ministry of Finance. As eco-friendly production practices are gaining importance at major global film festivals, Cyprus is eager to meet these standards and attract even more international projects to the island.

Only 1% Of Cyprus Farms Use Precision Farming Technologies

by THEFUTURE.TEAM

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.

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