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Amazon Prime Chooses Cyprus For New Reality Show Production

Filming has begun in Paphos, Cyprus, for the Danish version of the popular reality show Roast on the Coast. This show, known for its humorous pranks in which comedians joke around with each other during vacations, has gained popularity in Northern Europe.

Lefteris Eleftheriou, head of the Cyprus Film Commission, confirmed that the commission has approved the production of three versions of the show for Denmark, Sweden, and Norway. The rights to Roast on the Coast are held by Banijay, one of the largest global content production and distribution companies.

Amazon Prime is making a notable investment in this project and has selected Cyprus as the location for filming. This opens up new opportunities for collaboration, positioning Cyprus as an attractive destination for international productions.

The most recent season of Roast on the Coast, which aired in May, was filmed in Marbella, Spain, where comedian Linda P. invited five well-known Danish comedians to join her for a vacation full of comedic challenges and pranks.

Additionally, the Cyprus Film Commission has revealed plans to implement a green filming policy. Eleftheriou shared that this initiative is currently under review by the Ministry of Finance. As eco-friendly production practices are gaining importance at major global film festivals, Cyprus is eager to meet these standards and attract even more international projects to the island.

Call for Reform: Cyprus Faces New Challenges with Emerging Tobacco Products

In the face of a burgeoning variety of tobacco products, existing smoking laws in Cyprus are struggling to keep pace, as highlighted by Christos Minas, the president of the Cyprus National Addictions Authority (AAEK). On World No-Tobacco Day, there was a push for legislative reforms to comprehensively cover all tobacco forms, including non-nicotine alternatives.

Addressing Rising Trends with Effective Policies

Minas emphasized the surge in popularity of e-cigarettes and flavored products, particularly among the youth. The proposed legal updates aim to enhance enforcement efficiency against these emerging trends.

In collaboration with the World Health Organization’s (WHO) framework, the AAEK has established the first set of national guidelines for smoking cessation in Cyprus, crafting prevention and treatment strategies based on robust scientific evidence.

Educating Youth and Public Awareness Initiatives

Efforts are underway to raise awareness, with informative materials distributed to secondary schools across Cyprus. A public event in Nicosia highlighted the state’s ongoing commitment, providing carbon monoxide testing and expert advice on new tobacco products.

Recent data from the Cyprus general population survey 2023 indicates that 38% of smokers have used e-cigarettes recently, and the smoking initiation age remains at 18.

A Glimpse into Youth Smoking Patterns

According to the latest European school survey, 14% of Cypriot students aged 15-16 reported smoking traditional cigarettes last month. Although this rate is declining, Cyprus still ranks high in Europe for e-cigarette and hookah use among students.

The concern is global, with WHO reports showing over 37 million children aged 13-15 engage in tobacco use, driven by aggressive marketing in loosely regulated environments.

The urgency for reform is clear: before these trends solidify, proactive measures are necessary to protect future generations from potentially hazardous habits.

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