Amazon Prime Chooses Cyprus For New Reality Show Production

by THEFUTURE.TEAM

November 11, 2024

Filming has begun in Paphos, Cyprus, for the Danish version of the popular reality show Roast on the Coast. This show, known for its humorous pranks in which comedians joke around with each other during vacations, has gained popularity in Northern Europe.

Lefteris Eleftheriou, head of the Cyprus Film Commission, confirmed that the commission has approved the production of three versions of the show for Denmark, Sweden, and Norway. The rights to Roast on the Coast are held by Banijay, one of the largest global content production and distribution companies.

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Amazon Prime is making a notable investment in this project and has selected Cyprus as the location for filming. This opens up new opportunities for collaboration, positioning Cyprus as an attractive destination for international productions.

The most recent season of Roast on the Coast, which aired in May, was filmed in Marbella, Spain, where comedian Linda P. invited five well-known Danish comedians to join her for a vacation full of comedic challenges and pranks.

Additionally, the Cyprus Film Commission has revealed plans to implement a green filming policy. Eleftheriou shared that this initiative is currently under review by the Ministry of Finance. As eco-friendly production practices are gaining importance at major global film festivals, Cyprus is eager to meet these standards and attract even more international projects to the island.

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Zendesk Acquires Forethought To Strengthen AI Customer Support Tools

by THEFUTURE.TEAM

March 12, 2026

Zendesk, a company known for customer support software, has announced the acquisition of artificial intelligence startup Forethought. The deal is expected to close by the end of March and represents another step in the growing use of AI to automate customer service operations.

Strategic Innovation In Customer Service

Forethought has been developing AI tools for customer support automation for several years. The company first gained industry recognition after winning the TechCrunch Battlefield competition in 2018, well before the widespread adoption of generative AI tools.

Since then, Forethought has expanded its customer base to include companies such as Grammarly, Airtable, Upwork and Datadog. By 2025, the platform was processing more than one billion customer interactions each month, highlighting the growing role of automation in support operations.

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Pioneering Leadership And Industry Recognition

Deon Nicholas, Forethought’s co-founder and chairman, hailed the acquisition as a milestone in a recent LinkedIn post. According to Nicholas, advances in AI over the past several years have accelerated adoption across multiple industries, particularly in areas that rely heavily on customer communication and service management.

Enhancing Zendesk’s Product Portfolio

The integration of Forethought’s technology is expected to expand Zendesk’s AI capabilities across its product suite. Company executives said the acquisition could accelerate development of several planned features by more than a year. These capabilities include specialized AI agents, systems that improve automatically through usage data and more advanced voice-based customer support tools. Zendesk has previously expanded its platform through acquisitions, including companies such as Zopim and BIME Analytics, which added messaging and analytics functionality to its products.

Implications For The Future

The acquisition reflects a broader shift in the software industry toward AI-driven automation of customer service tasks. Companies are increasingly using AI systems to handle routine inquiries while human agents focus on more complex cases. Zendesk’s move highlights how enterprise software providers are investing in AI technologies to improve efficiency and scale customer support operations as demand for digital service channels continues to grow.

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