Breaking news

Amazon Now Launches 30-Minute Delivery: Swift Logistics For The Modern Consumer

by THEFUTURE.TEAM

May 12, 2026

Amazon introduced Amazon Now, a new ultra-fast delivery service offering 30-minute delivery on thousands of products across selected U.S. cities. The launch marks another expansion of Amazon’s rapid delivery network as the company continues investing in faster fulfilment and last-mile logistics capabilities.

New Standard In Speed

Amazon Now allows customers to order products, including groceries, household goods and locally sourced items, with delivery targeted within 30 minutes. The service reflects Amazon’s broader push to reduce delivery times and strengthen convenience-focused shopping options for consumers.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Strategic Geographic Rollout

The service is currently available in markets including Atlanta, Dallas-Fort Worth, Philadelphia and Seattle. Additional expansion is planned across cities, including Austin, Denver, Houston, Minneapolis, Orlando, Oklahoma City and Phoenix. Amazon said the rollout is expected to reach tens of millions of U.S. customers by the end of the year.

A Competitive Pricing Model

Pricing for Amazon Now varies between Prime and non-Prime users. Amazon Prime members pay a delivery fee of $3.99 per order, while non-Prime customers pay $13.99. Smaller orders below $15 may also include an additional fee. The pricing structure places Amazon in more direct competition with delivery platforms including DoorDash, Uber Eats and Instacart.

Optimized Logistics Infrastructure

To achieve these rapid delivery times, Amazon leverages a sophisticated network of smaller fulfilment centres strategically positioned closer to consumers. This targeted approach minimizes travel distances and maintains a curated inventory, ensuring that essential items such as fresh produce, dairy, bakery items, and even electronics are available around the clock in most regions.

Beyond Traditional Delivery

Amazon Now expands the company’s broader same-day and rapid delivery ecosystem, which already includes one-hour, three-hour and same-day shipping options across multiple product categories. The company is also continuing tests of sub-60-minute drone deliveries through its Prime Air programme in selected U.S. locations.

Impressive Growth Metrics

Backed by robust performance figures, Amazon Prime members received over 13 billion items via same-day or next-day deliveries globally in 2025. In the U.S. alone, deliveries surged by 30% year-over-year, a testament to Amazon’s commitment to operational excellence and customer satisfaction.

Senior Vice President of Amazon Worldwide Operations, Udit Madan, encapsulated the initiative by noting, “Amazon Now is for when you need or want the convenience of getting your Amazon order delivered in 30 minutes or less.” This bold entry into ultra-fast delivery further cements Amazon’s reputation as a transformative force in the landscape of retail logistics.

The Future Forbes Realty Global Properties

A New Twitter-Inspired Social Network Is Taking Shape

by News Editor

August 27, 2026

A new social network called Twitter.now is entering the market, with a founding team that includes former Twitter trademark counsel Stephen Coates. The service is being developed by startup Operation Bluebird.

As Ars Technica reported, X sued the company last year and asked a Delaware judge to block the launch. Operation Bluebird argued in a petition that X had abandoned trademarks including “Twitter” and “Tweet.”

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Coates has said the project is not an attempt to recreate the original Twitter. In a LinkedIn post, he described the platform as a new public space focused on trust, transparency and user choice.

AI System To Rate Posts

Twitter.now is currently being tested, with early access priced at $20. Its main feature is VERA, an AI system designed to evaluate posts, verify claims and provide sources and context.

Posts receive a trust score, with users eventually able to set a minimum score to filter their feeds. The company says this approach will give people more control over what they see instead of leaving those decisions entirely to an algorithm.

Moderation Remains A Challenge

Scaling moderation will be one of the platform’s biggest tests. Social networks have repeatedly struggled with content moderation as their communities grow, and newer platforms such as Bluesky have faced similar criticism.

Operation Bluebird says VERA will form the basis of its moderation and verification system. A second version is already planned, with expanded tools that would let users set a specific trust threshold for the posts appearing in their feeds.

For now, Twitter.now remains in an early testing phase, combining the familiarity of the Twitter name with an AI-driven approach to evaluating online information.