Amazon Crossed $2 Trillion In Market Capitalization For The First Time

Amazon reported a market capitalization of $2 trillion for the first time, becoming one of the few companies in the world to pass the milestone.

KEY FACTS

Amazon‘s market capitalization surpassed $2 trillion on Wednesday after its shares hit a record high of $193.
The online commerce giant joins Microsoft, Apple, Nvidia and Alphabet as the only public companies in the world worth $2 trillion or more.
Bank of America raised its price target on Amazon shares from $210 to $220, suggesting another 12% upside for the stock and a market capitalization of $2.3 trillion.

FORBES ASSESSMENT

The net worth of Jeff Bezos, Amazon’s founder and chairman, grew by nearly $6 billion on Wednesday, according to Forbes. Bezos’ net worth of $209 billion is the second largest in the world, trailing only Tesla CEO Elon Musk’s net worth of $219.2 billion. Bezos, who owns about a tenth of Amazon’s capital, is $35 billion richer than he was at the end of 2023.

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KEY STORY

Bezos’ growing wealth came on the heels of a rally in Amazon’s stock. Shares are up 27% year-to-date and 130% since the start of last year. Now led by CEO Andy Jassy, Amazon is among the most profitable companies in the first quarter, with a net income of $10.4 billion, a huge improvement from a loss of $3.8 billion in the first quarter of 2022 and a profit of 3.2 billion in the first quarter of 2023. In addition to Amazon’s growing profit, its stock is also getting a boost from broader investor interest in AI, with Amazon Web Services among the most recognizable AI products on the market. Amazon’s market value is set to grow by more than $400 billion in 2024, outpaced by Microsoft and Apple’s gains of more than $500 billion, respectively, and Nvidia’s $1.8 trillion hit.

The Future Forbes Realty Global Properties

Cyprus Hits Historic Tourism Peak As Overtourism Risks Mount

by THEFUTURE.TEAM

February 13, 2026

Record-Breaking Performance In Tourism

Cyprus’ tourism sector achieved unprecedented success in 2025 with record-breaking arrivals and revenues. According to Eurobank analyst Konstantinos Vrachimis, the island’s performance was underpinned by solid real income growth and enhanced market diversification.

Robust Growth In Arrivals And Revenues

Total tourist arrivals reached 4.5 million in 2025, rising 12.2% from 4 million in 2024, with momentum sustained through the final quarter. Tourism receipts for the January–November period climbed to €3.6 billion, marking a 15.3% year-on-year increase that exceeded inflation. The improvement was not driven by volume alone. Average expenditure per visitor increased by 4.6%, while daily spending rose by 9.2%, indicating stronger purchasing power and higher-value tourism activity.

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Economic Impact And Diversification Of Source Markets

The stronger performance translated into tangible gains for the broader services economy, lifting real tourism-related income and overall sector turnover. Demand patterns are also shifting. While the United Kingdom remains Cyprus’ largest source market, its relative share has moderated as arrivals from Israel, Germany, Italy, the Czech Republic, the Netherlands, Austria, and Poland have expanded. This gradual diversification reduces dependency on a single market and strengthens resilience against external shocks.

Enhanced Air Connectivity And Seasonal Dynamics

Air connectivity has improved markedly in 2025, with flight volumes expanding substantially compared to 2019. This expansion is driven by increased airline capacity, enhanced route coverage, and more frequent flights, supporting demand during shoulder seasons and reducing overreliance on peak-month flows. Seasonal patterns remain prominent, with arrivals building through the spring and peaking in summer, thereby bolstering employment, fiscal receipts, and corporate earnings across hospitality, transport, and retail sectors.

Structural Risks And Future Considerations

Despite strong headline figures, structural challenges remain. The European Commission’s EU Tourism Dashboard highlights tourism intensity, seasonality, and market concentration as key risk indicators. Cyprus records a high ratio of overnight stays relative to its resident population, signalling potential overtourism pressures. Continued reliance on a limited group of origin markets also exposes the sector to geopolitical uncertainty and sudden demand swings. Seasonal peaks place additional strain on infrastructure, housing availability, labour supply, and natural resources, particularly water.

Strategic Investment And Market Resilience

Vrachimis concludes that sustained growth will depend on targeted investment, product upgrading, and continued market diversification. Strengthening year-round offerings, improving infrastructure capacity, and promoting higher-value experiences can help balance demand while preserving long-term competitiveness. These measures are essential not only to manage overtourism risks but also to ensure tourism remains a stable pillar of Cyprus’ economic development.

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