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Allbirds Rebrands As NewBird AI After $39 Million Asset Sale

A Bold Strategic Pivot

Former Allbirds entity sold its footwear brand and related assets for $39 million and rebranded as NewBird AI. The company now positions itself as a GPU-as-a-Service and AI cloud infrastructure provider. Rebranding was announced through the investor relations platform, marking a shift toward AI-focused operations.

Significant Institutional Backing

NewBird AI secured $50 million in funding from an institutional investor through a convertible financing facility. Capital will support infrastructure development and expansion into AI services. Funding reflects continued investor interest in AI compute and infrastructure.

Learning From The Past

Transition from a consumer brand to an AI infrastructure provider represents a major change in business model. Similar rebranding cases have previously attracted market attention, including Long Island Iced Tea’s shift to Long Blockchain in 2017, which led to a temporary increase in share price. That case later led to delisting, highlighting the risks associated with rapid repositioning. NewBird AI continues to operate under the Nasdaq-listed ticker “BIRD”.

Future Plans And Market Outlook

Shareholder approval is expected at a meeting scheduled for May 18. Planned actions include a dividend distribution in the third quarter. American Exchange Group will manage the Allbirds brand and continue serving customers. NewBird AI plans to allocate capital to GPU acquisitions and to expand its services through partnerships, mergers, and acquisitions.

Eurobank Launches First UPI Cross-Border Payment From Greece To India

Eurobank has launched its first cross-border payment from Greece to India through the Unified Payments Interface (UPI), marking a new step in the bank’s international expansion and its strategy to strengthen financial ties between Europe and India.

The transaction, completed in cooperation with NPCI International, follows the launch of Eurobank’s new payment service. The inaugural payment was made in the presence of India’s Commerce and Industry Minister Piyush Goyal, Eurobank Chief Executive Fokion Karavias and senior executives from NPCI International.

A Strategic Bet On India’s Digital Payments Ecosystem

According to Eleftherios Vlachogiannis, Eurobank’s head of transaction banking, the service currently supports outgoing payments by Indian citizens living in Greece to recipients in India, representing the first phase of a broader collaboration with NPCI International.

UPI is operated by NPCI International. By integrating the system into its e-banking platform and mobile app, Eurobank enables customers to make real-time transfers.

“The most important aspect is the philosophy behind the initiative,” Vlachogiannis said. “Instead of creating another closed payment system, we are integrating mature and internationally recognised payment ecosystems into the bank’s services so customers enjoy a simple, secure and modern transaction experience.”

He added: “Innovation creates value when it delivers a genuine benefit for the customer.”

Building A Financial Bridge Between Europe And India

The UPI launch follows Eurobank’s opening of a representative office in Mumbai, making it the first Greek and Cypriot bank with a physical presence in India. The bank has also expanded its presence through the India-Greece-Cyprus Business and Investment Council, a technology centre in Pune and partnerships with Indian institutions.

Vlachogiannis said India’s economic growth and closer ties with the European Union support the bank’s long-term strategy. He also pointed to progress in negotiations on the EU-India Free Trade Agreement.

Mumbai Office Serves As A Regional Business Hub

Eurobank’s Mumbai office supports businesses seeking to establish operations between India, Greece, Cyprus and the wider European market. It provides access to banking services, business networks and market support.

For Greek companies expanding into India, the bank offers international payments, foreign exchange management, trade finance and supply chain finance. Indian businesses investing in Greece, Cyprus or elsewhere in the European Union can also access financing and corporate banking services through Eurobank.

Aiming To Strengthen The India-Europe Corridor

Looking ahead, Eurobank said it will continue investing in technology, international payments, trade finance and partnerships with Indian organisations.

“Our ambition is to act not only as a banking services provider but also as a strategic partner for businesses and investors seeking to benefit from the opportunities created by this dynamic market,” Vlachogiannis said.

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