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Alaan Secures $48M Series A Funding, Redefining Spend Management in MENA

From Personal Frustration to Fintech Innovation

While working as a consultant at McKinsey’s Dubai office, Parthi Duraisamy experienced first-hand the challenges of relying on American Express for corporate expenses—a card seldom accepted in the Middle East. Faced with mounting out-of-pocket costs and endless expense reports, Duraisamy’s frustrations sparked the idea for a solution that would revolutionize corporate spend management in the region.

Empowering Finance Teams Across the Region

Teaming up with fellow McKinsey alumnus Karun Kurien, Duraisamy launched Alaan—today the Middle East’s leading spend management platform. With a recent $48 million Series A funding round led by Peak XV Partners, alongside investments from noteworthy figures such as Hosam Arab of Tabby, Mudassir Sheikha of Careem, and popular regional influencer Khalid Al Ameri, Alaan is poised to redefine corporate finance in MENA.

Navigating Complex Regulatory Hurdles

Alaan’s journey to the forefront of fintech was not without significant challenges. Initial regulatory complexities and the necessity for robust banking partnerships delayed its launch by nearly a year. Similar obstacles were encountered during its expansion into Saudi Arabia. Despite these hurdles, Alaan has steadily built a reputation for its customer-centric, product-led approach.

Pioneering Technological Integration

Innovation has been key to Alaan’s success. The platform became the first in the region to integrate Apple Pay into its B2B offerings, thereby addressing gaps in the market. In early 2023, Alaan also embarked on integrating OpenAI—initially trialing a consumer-facing chatbot, before shifting to background AI technology that streamlines processes such as receipt matching, reconciliation, and VAT extraction. This move has notably saved finance teams over 1.5 million hours of manual work.

Strong Fundamentals and Future Expansion

Since its 2022 launch, Alaan has processed over 2.5 million transactions for more than 1,500 finance teams across major enterprises including G42, Careem, Tabby, and Lulu Group. With a profitable operating model—spending $5 million to generate $10 million in revenue—the company has demonstrated resilient fundamentals. Duraisamy emphasizes that capital efficiency and robust revenue generation were central to securing investor confidence, rather than pure transaction volume.

Looking Ahead

The new funding will accelerate Alaan’s expansion in Saudi Arabia and further enhance its AI-driven finance automation. As the platform continues to challenge the status quo of traditional spend management, its strategic blend of regulatory navigation, innovative technology, and disciplined execution sets a compelling example for fintech innovators in emerging markets.

Navigating Persistent Pressures: Labour Shortages, Bureaucracy, And Payment Delays In Limassol

Labour Shortages Challenge Expansion

Recent data from the Limassol Chamber Of Commerce And Industry underscores the enduring pressure within Limassol’s business community. Rather than indicating a sudden economic downturn, the survey reveals a gradual intensification of challenges that have long been a concern for local enterprises.

Skilled Labour In Short Supply

At the forefront is a chronic shortage of skilled labour, which accounts for 22.5% of the responses. Companies across a diverse range of sectors—from engineering and technical services to professional driving and specialized sales—are grappling with vacancies that remain open for extended periods. The persistent demand for critical skills forces many firms to overextend their existing workforce or postpone strategic projects. While recruiting talent from abroad is increasingly seen as a necessity, the process is often hampered by procedural delays, strict regulatory constraints, and rising employment costs.

Administrative Complexities And Public Sector Frustration

In addition to labour challenges, businesses express deep frustration with public-sector inefficiencies. Slow administrative procedures, fragmented communication, and a lack of clear guidance have rendered government support only marginally effective. With more than half of respondents regarding public services as minimally helpful, the inefficiencies highlight a system that frequently delays critical decisions and complicates routine business processes.

Deteriorating Payment Discipline

The survey also highlights a significant decline in payment discipline, with difficulties in collecting debts now ranking third among business concerns at 11.8%. Late payments are intensifying cash-flow pressures, extending through supply chains and further straining liquidity. Added to this is a sluggish justice system, where prolonged court delays have left companies financially exposed, often shouldering the burden of non-compliant customers while legal remedies lag behind.

Cost Pressures And Cautious Investment

Rising labour costs, intense domestic competition, and the pressure of lower-cost international markets — particularly in Asia — are driving firms to reconsider their investment priorities. Although nearly 60% of businesses intend to hire in the near term, investment plans in infrastructure, technology, and renewable energy are markedly selective. Overall sentiment remains cautious, with two-thirds of respondents expecting sales to stay level, both domestically and in overseas markets.

Calls For Policy Reforms And Digital Transformation

In an environment strained by excessive bureaucracy and inconsistent policy, businesses advocate for decisive governmental action. Respondents have pointed to the need for reduced business taxation, streamlined administrative processes, and more responsive public services. Furthermore, investment in digital transformation, artificial intelligence tools, and enhanced collaboration with academic and research institutions are seen as critical to boosting competitiveness and fostering innovation.

Conclusion: A Need For Strategic Reforms

The autumn 2025 barometer paints a picture of a resilient business community operating under increasing strain. With entrenched labour shortages, administrative inefficiencies, and deteriorating payment discipline, there is a clear call for targeted reforms. Addressing these structural challenges will be essential for ensuring that Limassol’s businesses not only sustain their current operations but also position themselves for future growth in an increasingly competitive global landscape.

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