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Airbnb’s Impact On Athens: Greece Takes Aim At Holiday Rentals With New Regulations

Holiday rentals, particularly those facilitated by platforms like Airbnb, are reshaping Athens in ways that have sparked heated debates among lawmakers, hoteliers, and residents. With rental properties now outnumbering hotel rooms in the Greek capital, the government is proposing strict new rules to address the impact of over-tourism and rising housing costs.

Proposed Restrictions On Holiday Rentals

Greece’s Tourism Minister, Olga Kefalogianni, has introduced draft legislation aimed at tightening regulations on short-term rentals. Key provisions include:

  • Banning unsuitable spaces: Renovated warehouses, basements, and former industrial properties would no longer qualify as rental spaces. Only properties serving as primary residences with natural light, ventilation, and air conditioning will be allowed.
  • Minimum safety standards: Rentals must meet operational and safety criteria to ensure quality and sustainability.
  • Temporary licensing freeze: A one-year suspension on issuing new short-term rental licences in Athens neighbourhoods like Kolonaki, Koukaki, and Exarchia. Violations could result in fines of up to €20,000.

“Our focus is on creating a sustainable, high-quality tourism product,” Kefalogianni told state media. “It’s not about breaking records every year but ensuring long-term development.”

The Economic And Social Trade-Offs

Tourism is a cornerstone of Greece’s economy, contributing 13% of GDP in 2023. Short-term rentals have played a significant role in this growth, helping the country achieve a projected record €22 billion in tourism revenue for 2024, with an expected 35 million tourist arrivals.

However, this success comes at a cost. The proliferation of holiday rentals has driven up rents, exacerbating the cost-of-living crisis for residents. A study by the National Hoteliers Association found that the number of short-term rental rooms was nearly double that of hotel rooms in central Athens, intensifying calls for regulatory intervention.

Hoteliers And Lawmakers Weigh In

Greek hoteliers have been vocal in their criticism, arguing that platforms like Airbnb create unfair competition and contribute to overtourism. Opposition lawmakers have echoed these concerns, accusing the government of prioritizing profit over the well-being of residents.

“You are allowing the concentration of short-term rentals in tourist-heavy areas, drastically transforming neighbourhoods and displacing permanent residents,” said Kalliopi Vetta, a left-wing parliamentarian. “This unchecked expansion comes at the expense of both the environment and society.”

Balancing Tourism And Local Needs

To address these challenges, the government plans to incentivize property owners to transition away from short-term rentals by offering tax breaks. The goal is to strike a balance between the economic benefits of tourism and housing accessibility for locals.

As the debate continues, the legislation represents a pivotal step in Greece’s efforts to regulate the booming holiday rental market while preserving the character and livability of its cities. The bill, which includes new operational and safety requirements, is expected to go to a parliamentary vote later this month.

This ongoing discussion reflects a broader challenge faced by cities worldwide: how to harness the economic power of platforms like Airbnb without compromising local communities.

The Decline Of Smartwatches: A Turning Point In The Wearable Tech Industry

For the first time in history, the smartwatch market is facing a significant downturn. Shipments are expected to drop by 7% in 2024, marking a major shift in a segment that has been growing steadily for over a decade. A report by Counterpoint reveals that while Apple still holds the top spot, its dominance is being challenged by a surge from Chinese brands like Huawei, Xiaomi, and BBK. Even as the overall market struggles, some companies are thriving.

The Big Picture: Why Smartwatches Are Slowing Down

Apple’s flagship products have long been the driving force in the smartwatch market, but even the tech giant is feeling the pressure. The company’s shipments are projected to fall by 19% this year, though it will remain the market leader. Meanwhile, brands from China are capitalizing on the shift, with Huawei showing an impressive 35% growth in sales, driven by the booming domestic market and a broad range of offerings, including smartwatches for kids.

Xiaomi, too, is experiencing remarkable success, with a staggering 135% increase in sales. In contrast, Samsung is seeing more modest growth, up 3%, thanks to its latest Galaxy Watch 7 and Galaxy Watch Ultra series.

While some companies are succeeding, the broader market is facing headwinds. The biggest factor behind the overall decline is the slowdown in India, where consumer demand for smartwatches has stagnated. The segment is suffering from a lack of innovation and fresh updates, leaving many consumers with little incentive to upgrade their devices. Add to that market saturation, and it’s clear why many users are content with their current models. The Chinese market, however, is bucking the trend, showing 6% growth in 2024.

A Glimpse Into The Future

Looking ahead, the smartwatch market may begin to recover in 2025, driven by the increasing integration of AI and advanced health monitoring tools. As these technologies evolve, the industry could see a resurgence in demand.

Huawei’s Remarkable Comeback

Huawei’s impressive performance in the smartwatch space signals a broader recovery for the company, which has been hit hard by US sanctions. Once the world’s largest smartphone maker, Huawei’s business was decimated when it lost access to advanced chips and Google’s Android operating system in 2019. But in China, Huawei has maintained its dominance, with its market share growing to 17% in 2024.

This resurgence was partly driven by the launch of the Mate 60 Pro, a smartphone featuring a 7-nanometer chip developed in China. Despite US sanctions, the device surprised many with its capabilities, a testament to China’s rising investment in domestic semiconductor production.

In February, Huawei also unveiled its Mate XT foldable smartphone, the world’s first device to fold in three directions. Running on HarmonyOS 4.2, Huawei’s proprietary operating system, the phone further demonstrates the company’s resilience and ability to innovate despite international challenges.

Huawei’s smartwatch offerings are also catching attention, particularly the Huawei Watch GT 5 Pro, which launched in September of last year. With a premium titanium alloy design, a high-resolution AMOLED display, and impressive health tracking features, the GT 5 Pro has become a standout in the market, available to both Android and iOS users.

A Brief History Of The Smartwatch Revolution

The smartwatch market has had its fair share of milestones, but the real breakthrough came in 2012 with the Pebble, a Kickstarter-funded project that raised over $10 million. Pebble introduced the world to smartphone integration, app downloads, and long battery life, becoming the first truly mass-market smartwatch.

In 2013, Samsung entered the game with the Galaxy Gear, marking its first attempt at wearable tech. But it was Apple’s entry in 2014 that truly set the industry on fire. The Apple Watch’s sleek design, integration with iOS, and emphasis on health and fitness catapulted it to the top of the market, establishing a standard that many other brands would try to follow.

By 2021, the smartwatch industry had grown to over $30 billion in revenue, with annual growth reaching 20%. Yet now, it finds itself at a crossroads, with innovation stagnating and market saturation taking a toll.

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