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Airbnb Growth And Paphos Popularity vs. Stagnation In The Occupied Areas

Recent data highlights contrasting trends in the Cypriot property market. While platforms like Airbnb are experiencing substantial growth, particularly in areas such as Paphos, the property market in the occupied areas remains stagnant. These dynamics reflect broader economic and geopolitical factors influencing real estate across the island.

Airbnb Growth: A Boon for Tourism and Local Economies

The popularity of Airbnb and similar short-term rental platforms has surged in Cyprus, providing a significant boost to the tourism sector. This growth is particularly evident in Paphos, a region renowned for its scenic beauty, historical sites, and vibrant cultural life.

Several factors contribute to the rise of Airbnb in Cyprus:

  1. Tourism Rebound: The recovery of the tourism sector post-pandemic has driven demand for short-term rentals. Tourists prefer the flexibility and cost-effectiveness of Airbnb accommodations, which often offer a more personalised experience compared to traditional hotels.
  2. Economic Opportunities: For property owners, renting out homes on platforms like Airbnb presents a lucrative opportunity. This has encouraged many to invest in properties specifically for short-term rentals, further fuelling the market.
  3. Regulatory Environment: The Cypriot government has implemented regulations to formalise and manage the short-term rental market. These regulations aim to ensure safety and quality standards while providing a framework for property owners to operate legally.

Paphos: A Hotspot for Property Investment

Paphos has emerged as a particularly attractive destination for property investors and tourists alike. The region’s unique blend of historical charm, modern amenities, and natural beauty makes it a preferred choice for short-term rentals.

In contrast to the booming property market in regions like Paphos, the occupied areas of Cyprus face stagnation.

UAE Job Trends For 2025: High-Demand And Lucrative Roles Revealed

The UAE’s flourishing asset management sector, bolstered by rising investor interest, regulatory advancements, and a surge in Family Offices and Ultra High Net Worth Individuals (UHNWIs), is driving demand for banking and finance talent.

Roles in fundraising and institutional sales are particularly sought after, with professionals in these fields highly valued for their regional networks and industry expertise, according to Michael Page’s UAE 2025 Salary Guides. The comprehensive report, which includes insights from 17 industries, offers an overview of current hiring trends, salary benchmarks, and the recruitment challenges businesses face.

Banking And Finance In High Demand

The report highlights a significant need for compliance professionals, especially those with experience in Dubai Financial Services Authority (DFSA) and Financial Services Regulatory Authority (FSRA) regulations. Chief Compliance Officers and Money Laundering Reporting Officers (MLROs) are among the most lucrative roles in the sector. Jon Ede, Regional Director UAE at Michael Page, pointed out that in 2024, the UAE’s workforce grew by 9%, and the number of new companies increased by 14.5%, showing the success of the nation’s strategic initiatives.

Sales, Marketing, And IT Growth

The sales and marketing sector has seen steady growth, especially in B2B industries like technology, real estate, energy, and logistics. Roles such as Business Development Manager, Chief Commercial Officer, and Strategic Sales Director are in demand, with a premium placed on business development, key account management, and communication skills.

The IT sector, meanwhile, continues to evolve rapidly, with high demand for positions like Head of Software Development, Full-Stack Software Engineer, Agile Product Manager, Senior DevOps Engineer, and Digital Adoption Specialist. The report underscores the significant shift in the UAE talent market for digital professionals in recent years.

Navigating The Skills Shortage

The study also highlights the growing skills shortage, with businesses grappling to find candidates with the right expertise. A staggering 37% of business leaders reported challenges in finding skilled talent, while nearly a third (30%) struggled with employee retention. Nearly half (48%) of employers also cited aligning salary expectations with candidates as a key obstacle.

Ede suggests that businesses can overcome these challenges by offering competitive packages that include benefits, career development opportunities, and workplace incentives, positioning themselves as attractive employers in the competitive UAE job market.

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