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AI Investment Doesn’t Always Mean Fewer Jobs, New Study Finds

Each new round of layoffs seems to deepen the same conclusion: artificial intelligence is not just changing how companies work, but how workers imagine their future. Through May 2026, employers had announced nearly 90,000 job cuts tied to AI, according to reporting from Yahoo Finance. Some projections suggest AI could eliminate as much as 15% of U.S. jobs over the next five years, intensifying concerns among workers, especially younger graduates entering a job market that already feels uncertain.

Yet a new report from Ramp and Revelio Labs adds a more nuanced layer to the debate. Drawing on enterprise AI spending data and workforce records from nearly 22,000 companies, the study suggests that firms investing aggressively in AI are not necessarily reducing staff. In many cases, they are hiring faster.

High AI Spending, Higher Headcount

The report classifies “high-intensity adopters” as companies spending an average of $30 per employee each month on AI during the first three months of adoption. Among those businesses, headcount increased by 10.2%. Hiring expanded across engineering, sales, administration, customer service, finance, marketing and scientific roles.

The strongest growth was recorded in the information sector, which includes software, internet, media and other technology-related businesses.

AI Investment And Business Expansion

According to the report, AI can lower production costs and improve efficiency across software and technology companies by accelerating coding, debugging, internal tooling, technical documentation and product development.

The study suggests these productivity gains may allow some companies to expand operations while continuing to hire, rather than relying solely on workforce reductions.

Entry-Level Employment Shows Mixed Trends

The findings also differ from some broader labour market research.

Goldman Sachs has estimated that AI eliminated around 16,000 net jobs per month over the past year, with Gen Z workers and entry-level employees experiencing much of the impact. By contrast, Ramp and Revelio Labs found that entry-level headcount increased by 12% among high-intensity AI adopters.

The authors note, however, that the study focuses primarily on fast-growing, knowledge-based companies, many of which are backed by venture capital and were already positioned for expansion. As a result, the report does not conclude that AI itself caused the increase in hiring.

“This paper does not show that AI universally creates jobs, but it does counter claims that AI will lead to broad job losses,” the authors wrote.

Adoption Patterns Differ Across Companies

According to the report, companies with greater access to capital, technical expertise and organisational resources may be better positioned to turn AI investment into business growth.

The authors caution that organisations lacking those advantages could struggle to achieve similar results. “Firms without those channels may fall behind,” they said.

China’s Humanoid Robot Boom Faces A Bigger Question: Can These Machines Make Money?

Unitree’s $9 Billion Bet On The Future Of Robotics

China’s humanoid robotics industry is attracting huge investor interest, but as Unitree Robotics prepares for its public debut, questions are growing over whether its robots can move beyond impressive acrobatics and become commercially viable tools.

The Hangzhou-based startup priced its IPO at 150.8 yuan ($22.4) per share, raising $900 million and valuing the company at 61 billion yuan, or about $9 billion. The offering attracted record retail demand on Shanghai’s STAR Market, with the online tranche oversubscribed more than 5,000 times and a winning rate of just 0.018%. Strategic investors included AI startup DeepSeek.

A Unitree-linked pre-IPO perpetual contract was trading at roughly four times the IPO price on Friday, highlighting the speculative interest surrounding the company.

Unitree is known for robots capable of kung fu kicks, backflips and recovering from falls. Yet analysts question whether the technology is ready for large-scale commercial use. “For these humanoid robots, to be honest, they’re fascinating. They can dance and all that, but I’ve never seen them doing any real housework,” said Hao Hong, managing partner of Lotus Asset Management.

In its prospectus, Unitree warned that mass adoption could take longer than expected because robotic hands are still not precise or durable enough for sustained use.

From Acrobatic Robots To Commercial Machines

Even advanced humanoid robots can currently perform only a limited number of tasks and typically operate for a few hours before recharging, according to Dominik Pross, an equity analyst at VP Bank. Most models run for up to four hours, while robots also need to be trained for individual tasks.

“Robots have to be specifically trained for each and every task entrusted to them, even the simplest,” Pross said.

More robotics listings are expected, with Unitree rivals AgiBot and Leju Robotics seeking listings in Hong Kong and Shenzhen. LimX Dynamics founder Will Zhang said last month that “listing is a must.”

China’s Cost Advantage

China’s manufacturing scale has helped it establish a leading position in robotics. Wood Mackenzie expects the global humanoid robot fleet to surpass 10 million units by 2035, while China already accounts for more than 70% of global industrial robot installations and nearly 90% of humanoids deployed last year.

Average humanoid robot prices fell 93% between 2020 and 2025 to $58,000. Unitree’s flagship G1 costs $16,000, while SemiAnalysis estimates that the company has cut the price of its G1 EDU model by more than 45% to $27,300, while maintaining a 67% gross margin.

Falling prices and government support are attracting investment, but analysts say it will take time to prove that humanoid robots can generate strong returns. Unitree’s revenue more than quadrupled last year, although adjusted first-quarter profit fell more than 52% as research and development and marketing spending increased. Nearly three-quarters of its humanoid revenue in the first nine months of 2025 came from research and education, highlighting the gap between demonstrations and widespread commercial use.

“Unlike many early-stage robotics companies, the Unitree story is backed by real revenue growth,” said Jeff Ko, chief analyst at CoinEx. Still, he noted that its $9 billion valuation, at more than 200 times last year’s earnings, reflects significant speculative interest.

Geopolitical Risks

Unitree’s IPO momentum has continued despite growing pressure on Chinese robotics companies. The U.S. moved last month to ban imports of foreign-made humanoid and four-legged robots, potentially exposing Unitree, which generated about 13% of its revenue from the U.S. last year.

Access to Nvidia hardware and software is another risk, as Chinese robotics companies rely on the technology to power their systems. “Chinese robot producers are not yet in a position to do without Western components completely,” Pross said.

China’s control over rare earths used in robot actuators and motors could nevertheless give its manufacturers an advantage, according to Bernstein analyst Dien Wang.

The Bigger Robotics Opportunity

The potential market is attracting major players, including Tesla, whose CEO Elon Musk is expanding production plans for Optimus humanoid robots. At the same time, some researchers argue that the future of robotics will not be limited to humanoids: quadruped and purpose-built robots can be cheaper and more reliable for repetitive industrial tasks, while humanoids may be better suited to unpredictable environments.

For Unitree, the challenge is no longer proving that its robots can perform impressive tricks. It is proving that they can do enough useful work to justify a $9 billion valuation.

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The Future Forbes Realty Global Properties
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