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AI in Healthcare: The Future Unveiled at EFMA 2024

Artificial intelligence (AI) is poised to revolutionise the healthcare industry, and this potential was at the heart of the keynote speech delivered by Cyprus’ Chief Scientist  Demetris Skourides, at the recent EFMA 2024 conference. The event, which brought together key stakeholders from the healthcare and technology sectors, focused on how AI can transform healthcare systems, from improving diagnostics to optimising patient care.

In his speech, the Chief Scientist highlighted the profound impact AI can have on healthcare, stressing that it is no longer a futuristic concept but a present reality shaping the industry. AI-driven technologies, such as machine learning algorithms and data analytics tools, are already being used to assist doctors in diagnosing complex diseases, predicting patient outcomes, and personalising treatment plans. These advancements, according to the Chief Scientist, represent just the beginning of what AI can achieve in the healthcare sector.

One of the most promising areas of AI application is diagnostics. By analysing vast amounts of medical data, AI systems can detect patterns that may not be immediately visible to human practitioners. This can lead to earlier detection of diseases such as cancer, heart conditions, and neurological disorders, ultimately saving lives and reducing healthcare costs. The Chief Scientist pointed to AI-powered diagnostic tools that have demonstrated remarkable accuracy in identifying early-stage conditions, emphasising their potential to complement the expertise of healthcare professionals.

Beyond diagnostics, AI is also making strides in improving operational efficiency within healthcare systems. From optimising hospital workflows to managing patient records and resource allocation, AI can streamline processes, reduce human error, and enhance overall service delivery. For instance, AI-driven systems can predict patient admissions, allowing hospitals to allocate staff and resources more effectively. These innovations, according to the keynote address, are critical in addressing the increasing demand for healthcare services, particularly in an ageing global population.

However, the Chief Scientist also acknowledged the challenges that come with the integration of AI in healthcare. Ethical considerations, such as ensuring data privacy and managing the potential bias in AI algorithms, remain significant hurdles. Additionally, healthcare professionals need proper training to effectively use AI tools, and the healthcare industry must adopt a regulatory framework that ensures both safety and efficacy in AI applications.

The speech concluded with a call for collaboration between governments, healthcare providers, and tech innovators to fully realise AI’s potential in the healthcare sector. The Chief Scientist urged for continued investment in research and development to ensure that AI not only enhances patient care but also upholds ethical standards and promotes equitable access to advanced medical technologies.

Mobile Apps Surpass Games Globally In 2025 As AI Fuels Unprecedented Growth

In a landmark shift for the mobile industry, 2025 marked the first year that global consumer spending on non-game mobile apps exceeded that of mobile games. Market intelligence firm Sensor Tower reported in their annual State of Mobile report that worldwide spending on apps reached approximately $85 billion, a 21% increase year-over-year and nearly 2.8 times higher than five years ago.

Generative AI Drives Revenue And User Engagement

The rapid ascendance of generative AI has been a major catalyst in this growth. Revenue from in-app purchases in the generative AI category more than tripled in 2025 to exceed $5 billion, while downloads doubled to 3.8 billion. Leading the charge were AI assistants, with top performers including OpenAI’s ChatGPT, Google Gemini, and DeepSeek. Notably, ChatGPT generated $3.4 billion in global in-app purchase revenue, underscoring its critical role in reshaping consumer behavior.

Surge In Engagement And Session Metrics

Consumer engagement reached new heights, with users spending 48 billion hours in generative AI apps—3.6 times more than in 2024 and 10 times the volume of 2023. Session volume surpassed one trillion, indicating that existing users were deepening their interaction with these apps at a rate that outpaced new downloads. This intense engagement is reflective of how seamlessly AI is integrating into everyday mobile activities.

Big Tech Intensifies The AI Battle

Big technology players, including Google, Microsoft, and X, have significantly ramped up their investments in AI assistants to compete with ChatGPT. Their concerted efforts have led to rapid advancements in coding assistance, content generation, and multimedia capabilities. Recent upgrades such as ChatGPT’s GPT-4o image generation model and Google’s Nano Banana exemplify the transformative improvements that are driving consumer adoption.

Consolidation And Expansion In The AI Space

Among the top AI publishers, OpenAI and DeepSeek commanded nearly 50% of global downloads—a substantial increase from 21% in 2024. Concurrently, big tech publishers grew their market share from 14% to nearly 30%, effectively crowding out early ChatGPT alternatives. In addition to AI assistants, other innovative apps, including AI music generation by Suno, ByteDance’s text-to-video solution Jimeng AI, and companion apps such as Character.ai and PolyBuzz, contributed to the expanding AI ecosystem.

Mobile: The Key Connector To Generative AI Services

Sensor Tower’s report underscores the critical role of mobile platforms in mobilizing access to generative AI. In the United States alone, the total audience for AI assistants topped 200 million by year-end, with more than half (110 million) relying exclusively on mobile devices. This stark contrast to the 13 million mobile-only users in 2024 highlights a significant shift in consumer preferences and the increasing indispensability of mobile applications as conduits for innovative AI technologies.

Diverse Revenue Streams Beyond AI

While AI was the dominant revenue driver, the report also notes robust contributions from social media, video streaming, and productivity apps. In particular, social media apps commanded an average of 90 minutes of daily user engagement, culminating in nearly 2.5 trillion hours spent globally—a 5% year-over-year increase. This diversity in revenue streams underscores the resilience and dynamism inherent in the mobile app ecosystem.

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