Breaking news

AI in Healthcare: The Future Unveiled at EFMA 2024

Artificial intelligence (AI) is poised to revolutionise the healthcare industry, and this potential was at the heart of the keynote speech delivered by Cyprus’ Chief Scientist  Demetris Skourides, at the recent EFMA 2024 conference. The event, which brought together key stakeholders from the healthcare and technology sectors, focused on how AI can transform healthcare systems, from improving diagnostics to optimising patient care.

In his speech, the Chief Scientist highlighted the profound impact AI can have on healthcare, stressing that it is no longer a futuristic concept but a present reality shaping the industry. AI-driven technologies, such as machine learning algorithms and data analytics tools, are already being used to assist doctors in diagnosing complex diseases, predicting patient outcomes, and personalising treatment plans. These advancements, according to the Chief Scientist, represent just the beginning of what AI can achieve in the healthcare sector.

One of the most promising areas of AI application is diagnostics. By analysing vast amounts of medical data, AI systems can detect patterns that may not be immediately visible to human practitioners. This can lead to earlier detection of diseases such as cancer, heart conditions, and neurological disorders, ultimately saving lives and reducing healthcare costs. The Chief Scientist pointed to AI-powered diagnostic tools that have demonstrated remarkable accuracy in identifying early-stage conditions, emphasising their potential to complement the expertise of healthcare professionals.

Beyond diagnostics, AI is also making strides in improving operational efficiency within healthcare systems. From optimising hospital workflows to managing patient records and resource allocation, AI can streamline processes, reduce human error, and enhance overall service delivery. For instance, AI-driven systems can predict patient admissions, allowing hospitals to allocate staff and resources more effectively. These innovations, according to the keynote address, are critical in addressing the increasing demand for healthcare services, particularly in an ageing global population.

However, the Chief Scientist also acknowledged the challenges that come with the integration of AI in healthcare. Ethical considerations, such as ensuring data privacy and managing the potential bias in AI algorithms, remain significant hurdles. Additionally, healthcare professionals need proper training to effectively use AI tools, and the healthcare industry must adopt a regulatory framework that ensures both safety and efficacy in AI applications.

The speech concluded with a call for collaboration between governments, healthcare providers, and tech innovators to fully realise AI’s potential in the healthcare sector. The Chief Scientist urged for continued investment in research and development to ensure that AI not only enhances patient care but also upholds ethical standards and promotes equitable access to advanced medical technologies.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

eCredo
Uol
The Future Forbes Realty Global Properties
Aretilaw firm

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter