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AI Agents Revolutionize Global Commerce: The Dawn Of Agentic Commerce

Emergence Of Agentic Commerce

Major payment and technology companies are pioneering the next evolution in global commerce—agentic commerce, a system where artificial intelligence agents perform searches, compare prices, and execute purchases on behalf of consumers. This transformation builds on the growing consumer reliance on chatbots for everyday transactions and represents a significant shift from traditional e-commerce models.

From Digital To Intelligent

Industry leaders such as Visa and Mastercard are at the forefront, designing infrastructure that integrates AI into the payment process. Sandeep Malhotra, Executive Vice President for Core Payments in Asia Pacific at Mastercard, highlighted that we have transitioned from cash to digital, and now from digital to intelligent commerce. This progression promises a transformative impact potentially greater than the advent of platforms like Amazon.

How Agentic Commerce Works

The concept of agentic commerce involves AI systems that autonomously handle product discovery, price comparisons, and secure payments without requiring users to switch between multiple interfaces. For example, a user may instruct an AI to find and book the cheapest red-eye flight from Singapore to Tokyo under $500. The AI agent would then process the search, present the best options, finalize the payment using stored credentials, and complete the booking—all within a single conversational interface.

Piloting The Future

Both Visa and Mastercard have initiated early pilot programs to refine and secure this technology. With promising tests in regions such as Asia Pacific, experts predict the technology will fully materialize around early 2026. The rapid adoption of AI-enhanced shopping experiences, as evidenced by a significant rise in AI-driven retail site traffic reported by Adobe, underscores the market’s readiness for this innovation.

Addressing Structural And Security Challenges

While the efficiency gains and convenience of agentic commerce are evident, there are significant challenges to overcome. Payment companies are developing robust security measures, including ‘agentic tokens’ and the recently launched Trusted Agent Protocol by Visa, to authenticate AI agents and distinguish them from malicious bots. Additionally, liability concerns must be addressed as AI systems introduce a new fifth party into the traditional four-party payment transaction framework.

Implications For Merchants And Consumers

Proponents argue that agentic commerce will streamline shopping by reducing search costs and personalizing consumer experiences. However, this shift will also require merchants to innovate rapidly—adapting their loyalty programs, pricing strategies, and customer engagement models to remain competitive in an AI-driven market. As consumer behavior evolves, traditional e-commerce practices will inevitably give way to this emerging paradigm.

The Unavoidable Shift

Despite potential hiccups during the formative phase, industry experts agree that the evolution towards agentic commerce is inevitable. With investments from major players and collaborations with AI innovators such as OpenAI, the transition from digital to intelligent commerce will redefine consumer transactions. In the near future, companies across the payment and tech sectors are poised to benefit from a more efficient, secure, and personalized shopping experience.

Euro Area Trade Surplus Squeezed In November 2025 As Machinery Exports Slide

The euro area recorded a €9.90 billion surplus in trade in goods with the rest of the world in November 2025, marking a notable decline from the €15.40 billion surplus in November 2024. Eurostat’s latest data points to a cooling in international trade activity, driven primarily by weaker exports of manufactured goods, despite improvements in the energy sector.

Declining Exports And Imports

In November 2025, the euro area’s exports fell to €240.20 billion, a 3.4 percent drop from €248.70 billion a year earlier. Imports declined by 1.3 percent to €230.30 billion, compared with €233.30 billion in November 2024. This contraction in trade was mainly due to reduced activity in the manufacturing sector, which was only partially offset by gains in energy.

Sectoral Shifts: Improvement In Energy Performance

Among the notable shifts, the energy sector showed substantial improvement. The energy deficit was narrowed significantly, decreasing from a minus €24.30 billion in November 2024 to minus €17.60 billion in November 2025. This improvement underscores strategic adjustments in energy-related policies and investments aimed at mitigating broader economic challenges.

Year-To-Date Performance And Trends

For the first 11 months of 2025, the euro area achieved a total surplus of €152.70 billion, a decrease from €156.80 billion in the same period of 2024. During this period, exports to the rest of the world increased by 2.3 percent to €2.70 trillion, while imports edged up by 2.6 percent to €2.55 trillion. Intra-euro area trade also grew by 1.6 percent, reaching €2.42 trillion, reflecting steady domestic market activities within the single currency bloc.

European Union Trade Outlook

Across the wider European Union, the trade surplus in November 2025 stood at €8.10 billion, compared with €11.80 billion in November 2024. EU exports fell by 4.4 percent to €213.80 billion, while imports declined by 2.9 percent to €205.70 billion. Although the energy deficit improved, shrinking from €28.20 billion to €20.40 billion, weaker performance in key manufacturing segments, particularly machinery and vehicles, weighed on the overall balance.

Over the first 11 months of 2025, the EU recorded a trade surplus of €122.40 billion, down from €128.00 billion in the same period of 2024. Exports and imports increased by 2 percent and 2.3 percent respectively, while intra-EU trade grew by 2.2 percent to €3.82 trillion. The data points to mixed trends across EU trade rather than a uniform pattern of expansion or contraction.

Seasonally Adjusted Insights

On a seasonally adjusted month-to-month basis, figures for November 2025 show that euro area exports increased by 1.1 percent and imports by 2.5 percent, resulting in a surplus of €10.70 billion. In the European Union, exports rose by 2 percent and imports by 3.5 percent, yielding a seasonally adjusted surplus of €8.80 billion.

During the three months from September to November 2025, trade with non-euro and non-EU partners revealed divergent trends. Manufactured goods continued to face challenges, while energy-related trade showed relative strength.

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