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After the AppStore: And Google should open its app store 

by THEFUTURE.TEAM

Google needs to revamp its app store to give more options for Android users to transact through third-party apps directly. The decision comes against the background of the precedent set by the war between Epic Games – the creator of Fortnite – and Apple.

KEY FACTS

  • Federal Judge Jaime Donato ruled that Google must open its app store to competitors and give Android users more choice when downloading them.
  • In practice, this means that Google has to change the way it manages Google Play in the next three years.
  • The company cannot force developers to use Google Play’s billing system while allowing them to notify their users of alternative payment methods.
  • The court ordered Epic Games and Google to establish a three-person technical committee to implement and monitor the court order.
  • The order will take effect from November 1.
  • Following the decision, Alphabet shares closed down 2.5%, currently trading at $164.39.
  • In response to the decision, Google said it would file an appeal, arguing that the changes would “undermine Android’s ability to compete with Apple’s iOS.”
  • Epic Games described the decision as “big news”. The creator of Fortnite plans to launch its own store on Google Play in 2025.

IMPORTANT QUOTE

“Ultimately, while these changes likely satisfy Epic Games’ requirements, they will have a number of unintended consequences that will harm American consumers, developers, and device manufacturers,” Google said.

KEY STORY

US-based developer Epic Games’ Fortnite is a game backed by the world’s largest game studio, the Chinese company Tencent. The game launched in 2017 and became an instant hit, attracting the interest of millions of players across the globe. 

However, in August 2020, Apple and Google removed Fortnite from their app stores because Epic Games violated their policy with its Epic Games Store payment service, which allows in-game purchases. The saga sparked a series of lawsuits.

However, under the Digital Markets Act that came into effect in March, Apple and Google had to allow Epic Games to operate freely. In August, Fortnite became available again for iPhone users in the EU.

Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

by THEFUTURE.TEAM

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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