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Adidas Q1 Performance Exceeds Expectations Amid World Cup Momentum

by THEFUTURE.TEAM

April 30, 2026

Strategic Inventory Moves Pay Dividends

Adidas reported first-quarter results above market expectations, with operating profit increasing by 16% and sales supported by demand for its World Cup product range. Inventory was positioned ahead of the tournament, allowing the company to manage supply and logistics more effectively. Harm Ohlmeyer, Chief Financial Officer, said this approach supported the quarter’s performance.

Driving Growth Through Innovation

Beyond football-related products, the running category sales increased by more than 10%. Product development in performance footwear contributed to this growth, including demand for lightweight racing models. These products were also visible in competitive events, including the London Marathon, where athletes used Adidas equipment.

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Disciplined Market Strategies Amid Volatile Conditions

Market conditions remain affected by pricing pressure and cautious consumer demand. In this environment, inventory management has been a central focus. Bjorn Gulden, Chief Executive Officer, said the company continues to limit excess supply to retailers, supporting full-price sales. This approach differs from competitors such as Nike, which has increased promotional activity to reduce inventory levels.

Navigating Global Challenges

Quarterly sales reached €6.6 billion (approximately $7.7 billion). External factors, including geopolitical developments in the Middle East, affected operations in some markets. Store activity was impacted in certain locations, while emerging markets accounted for approximately 13% of first-quarter sales.

Outlook And Strategic Vision

Operating profit reached €705 million, compared with analyst expectations of €647 million. The results reflect continued demand for performance footwear and the company’s approach to inventory management across key markets.

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Starbucks Wins ‘Best Workplace / Employer Of Choice At The 18th IN Business Awards

by News Editor

May 26, 2026

Starbucks was recently awarded the ‘Best Workplace / Employer of Choice’ award at the 18th IN Business Awards in Greece — a recognition that reflects the company’s philosophy and its ongoing investment in its people.

This distinction confirms Starbucks’ commitment to creating a work environment defined by respect, collaboration, inclusivity, and equal opportunities for all. Starbucks consistently fosters a culture that encourages growth, authenticity, and participation since people are always at the center.

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“At Starbucks, our success is rooted in our people. This recognition is a testament to our team’s dedication to nurturing a space where everyone can express themselves, grow equally, and deliver exceptional experiences to our customers,” said Pambis Anastasis — District Manager of Starbucks, who received the award.

Through modern development and employee support practices, Starbucks meaningfully invests in the continuous training and empowerment of its workforce, offering learning opportunities, mentorship, and career advancement at every stage of their journey.

The company also promotes an inclusive workplace where every employee feels a sense of belonging, can express themselves freely, and grow equally. This approach is a core element of Starbucks’ identity and is reflected both in the company’s internal culture, and in the experience it delivers to customers.

Winning at the prestigious IN Business Awards is a great honor for Starbucks and serves as a strong affirmation that its people are always at the heart of every step it takes.