Adidas Q1 Performance Exceeds Expectations Amid World Cup Momentum

by THEFUTURE.TEAM

April 30, 2026

Strategic Inventory Moves Pay Dividends

Adidas reported first-quarter results above market expectations, with operating profit increasing by 16% and sales supported by demand for its World Cup product range. Inventory was positioned ahead of the tournament, allowing the company to manage supply and logistics more effectively. Harm Ohlmeyer, Chief Financial Officer, said this approach supported the quarter’s performance.

Driving Growth Through Innovation

Beyond football-related products, the running category sales increased by more than 10%. Product development in performance footwear contributed to this growth, including demand for lightweight racing models. These products were also visible in competitive events, including the London Marathon, where athletes used Adidas equipment.

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Disciplined Market Strategies Amid Volatile Conditions

Market conditions remain affected by pricing pressure and cautious consumer demand. In this environment, inventory management has been a central focus. Bjorn Gulden, Chief Executive Officer, said the company continues to limit excess supply to retailers, supporting full-price sales. This approach differs from competitors such as Nike, which has increased promotional activity to reduce inventory levels.

Navigating Global Challenges

Quarterly sales reached €6.6 billion (approximately $7.7 billion). External factors, including geopolitical developments in the Middle East, affected operations in some markets. Store activity was impacted in certain locations, while emerging markets accounted for approximately 13% of first-quarter sales.

Outlook And Strategic Vision

Operating profit reached €705 million, compared with analyst expectations of €647 million. The results reflect continued demand for performance footwear and the company’s approach to inventory management across key markets.

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A New Twitter-Inspired Social Network Is Taking Shape

by News Editor

August 27, 2026

A new social network called Twitter.now is entering the market, with a founding team that includes former Twitter trademark counsel Stephen Coates. The service is being developed by startup Operation Bluebird.

As Ars Technica reported, X sued the company last year and asked a Delaware judge to block the launch. Operation Bluebird argued in a petition that X had abandoned trademarks including “Twitter” and “Tweet.”

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Coates has said the project is not an attempt to recreate the original Twitter. In a LinkedIn post, he described the platform as a new public space focused on trust, transparency and user choice.

AI System To Rate Posts

Twitter.now is currently being tested, with early access priced at $20. Its main feature is VERA, an AI system designed to evaluate posts, verify claims and provide sources and context.

Posts receive a trust score, with users eventually able to set a minimum score to filter their feeds. The company says this approach will give people more control over what they see instead of leaving those decisions entirely to an algorithm.

Moderation Remains A Challenge

Scaling moderation will be one of the platform’s biggest tests. Social networks have repeatedly struggled with content moderation as their communities grow, and newer platforms such as Bluesky have faced similar criticism.

Operation Bluebird says VERA will form the basis of its moderation and verification system. A second version is already planned, with expanded tools that would let users set a specific trust threshold for the posts appearing in their feeds.

For now, Twitter.now remains in an early testing phase, combining the familiarity of the Twitter name with an AI-driven approach to evaluating online information.

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