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Abu Dhabi Real Estate Sees 125% Surge In FDI, Transactions Hit $26.19 Billion In 2024

by THEFUTURE.TEAM

January 27, 2025

The Abu Dhabi Real Estate Center (ADREC) has reported an impressive 125% year-on-year increase in foreign direct investment (FDI) in 2024, with the sector attracting over AED7.86 billion ($2.14 billion). A total of 2,302 investors from 105 countries, including the US, UK, Kazakhstan, Russia, France, and China, contributed to this surge.

Engineer Rashed Al Omaira, acting director general of ADREC, highlighted the significance of this surge, stating, “The rise in FDI demonstrates Abu Dhabi’s resilience and adaptability in a changing global economy. It underscores the emirate’s investment-friendly environment and world-class infrastructure that ensures sustainable growth.”

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Real Estate Transactions Grow 24.2% In 2024

Abu Dhabi’s real estate sector saw a remarkable 24.2% rise in transactions last year. The market continues to thrive, positioning itself as an attractive destination for global investors. ADREC revealed that 28,249 transactions were completed in 2024, a 10.45% increase in total value, reaching AED96.2 billion ($26.19 billion). The sector included 16,735 sales transactions worth AED58.5 billion and 11,514 mortgage transactions valued at AED37.7 billion.

“The continuous growth of the real estate market reflects our strategy of ensuring stability,” said Al Omaira. “Abu Dhabi’s recognition among the top five global improvers in the 2024 Global Real Estate Transparency Index (GRETI) by JLL reflects our commitment to transparency and trust in the sector.”

38 New Projects Launched In 2024

In line with its growth strategy, Abu Dhabi introduced 38 new real estate projects for off-plan sales and completed 12 major developments in 2024. These projects were carefully selected for their diverse offerings, innovative designs, and affordability, catering to a broad range of investors.

ADREC remains committed to enhancing Abu Dhabi’s position as a global investment hub, with initiatives focused on driving sustainable development and improving the quality of life for residents.

High ROI Areas In Abu Dhabi’s Real Estate

Several areas in Abu Dhabi’s real estate market stood out in 2024 for offering strong returns on investment (ROI), according to Bayut’s Abu Dhabi Annual Property Market Reports.

Al Reef provided the highest average ROI for budget-friendly apartments at 8.64%.
Al Ghadeer followed closely, with an 8.41% ROI for affordable apartments.
Yas Island was the top choice for luxury apartments, offering a 7.07% ROI.
Al Raha Beach also proved popular for high-end apartments with a 6.09% ROI.
For budget-friendly villas, Hydra Village led with an 8.09% ROI.
Al Ghadeer again offered a solid return of 6.53% in the affordable villa category.
Yas Island emerged as the top destination for luxury villas, with an ROI of 6.28%, closely followed by Al Raha Gardens with a 6.23% ROI.

Popular Off-Plan Projects In 2024

Abu Dhabi’s off-plan real estate market continued to attract investors in both affordable and luxury segments.

Affordable Apartments: Top choices included the City of Lights on Al Reem Island, Al Reeman 1 in Al Shamkha, and the eco-friendly Royal Park in Masdar City.
Luxury Apartments: Yas Bay on Yas Island, Saadiyat Island’s Cultural District, and Al Maryah Vista on Al Maryah Island stood out for their luxury offerings.
Affordable Villas: Investors showed interest in Reem Hills on Al Reem Island, Bloom Living in Zayed City, and Al Reeman 2 in Al Shamkha.
Luxury Villas: The opulent Saadiyat Lagoons on Saadiyat Island and Yas Acres on Yas Island were the top picks for those seeking high-end villa options.

Abu Dhabi’s real estate market continues to thrive, offering numerous opportunities for investors across diverse segments. ADREC’s initiatives are designed to ensure long-term growth and sustainability for the sector.

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OnlyFans Sale Talks Highlight Tension Between Market Potential And Brand Perception

by THEFUTURE.TEAM

June 3, 2025

London-based OnlyFans is reportedly in advanced discussions for a sale that could fetch as much as $8 billion, according to sources familiar with the matter. The platform, long renowned for its popularity among adult content creators, is also increasingly home to a variety of musicians and comedians. It faces a unique challenge: persuading potential buyers to look beyond its adult image and envision it as a multifaceted digital platform.

Sales Talks And Valuation Challenges

Reports indicate that since March, OnlyFans has been in negotiations with US-based investor Forest Road Company. However, the process is complicated by the company’s entrenched brand identity. As one source noted, the effort to market OnlyFans as a diversified platform — akin to a reinvention rather than an adult content hub — has met with skepticism. This branding issue has influenced its valuation, which currently hovers between $1.46 billion and $2.42 billion, based largely on an EBITDA multiple ranging between three and five times earnings.

Robust Revenue Growth And Market Positioning

OnlyFans has experienced significant revenue growth, reporting $6.6 billion in revenues and $485 million in profits for the year ending November 2023. The platform now supports 4 million content creators and reaches an audience of 300 million subscribers, charging a 20% commission on the transactions facilitated. Despite these impressive financial metrics, the inherent challenges associated with its content focus continue to affect perceptions amongst banks and institutional investors.

Strategic Alternatives And Future Prospects

Facing difficulties in securing traditional investment, Fenix International Ltd, the owner of OnlyFans, is not limiting its options to a sale. Sources confirm that discussions are ongoing with various potential suitors and that an initial public offering (IPO) remains a strategic alternative. This multi-pronged approach underscores the company’s commitment to maximizing its market value while reassessing its strategic positioning in a dynamic digital era.

Conclusion

The unfolding negotiations for OnlyFans encapsulate a broader industry trend where market fundamentals and brand narratives intermingle. As the company continues to explore both a sale and a public offering, its ability to redefine its identity could prove crucial in unlocking new value. The coming weeks are expected to shed more light on whether OnlyFans can navigate this transition successfully in a competitive marketplace.