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A New Era in US Tariffs: How American Consumers Will Feel the Impact

Many Americans are now experiencing the direct effects of broad tariffs that earlier seemed distant. This shift stems from the recent expiration of the de minimis exemption, which had allowed goods valued at $800 or less to enter the US without duty. This exemption was a critical factor that enabled budget-friendly e-commerce platforms like Shein, Temu, and AliExpress to thrive in American households.

As this tax relief disappears, social media has been abuzz over the imminent increase in costs, with tariffs on Chinese imports possibly soaring up to 145%. This could lead to prices doubling for savvy shoppers previously reliant on low-cost imports.

Major shipping companies, including UPS and DHL, have stated their readiness to adapt to these changes, assuring customers of continued service despite the policy shifts.

From E-commerce Convenience to Tangible Trade Effects

The disappearance of the de minimis exemption will transform elaborate trade policy into a straightforward receipt, impacting consumer wallets directly. The initial phase of this policy change had already caused turmoil earlier this year when restrictions on imports from Hong Kong and China were implemented.

The issue of volume is significant, with congressional studies showing that 80% of all US e-commerce shipments in 2022 originated from China. Customs and Border Protection processes nearly 4 million of these shipments daily.

Consumer Reactions and Economic Impact

Low-income groups are expected to feel the most severe financial impact, as a significant portion of de minimis packages were destined for poorer areas. This trend sparks concerns about consumer spending and access to affordable goods.

Retailers are bracing for incremental price hikes, and some, including Shein and Temu, are adjusting business models to increase local fulfillment and minimize consumer impact. However, reports from platform users suggest that these efforts might not fully shield consumers from the fallout.

Despite preparations by major shippers, DHL has increased staffing to handle the anticipated surge in package clearances. Overall, goods shipped from China now face a baseline tariff increase, further constraining consumer options.

For American consumers, dealing with the end of de minimis exemptions means navigating higher prices, reflecting the broader complexities of global trade wars. As national policies shift, the challenge remains in balancing economic policy impacts with everyday consumer needs.

Bank of Cyprus Upgrade Signals Fresh Optimism For Greek And Cypriot Banks

Regional Banks Enter A More Favorable Cycle

Bank of Cyprus and Eurobank are well positioned to benefit from a renewed re-rating of Greek and Cypriot bank stocks, according to Cyprus-based investment firm Roemer Capital, which upgraded Bank of Cyprus to a buy rating and reaffirmed its positive view on Eurobank.

The firm cited easing geopolitical tensions, resilient economic growth in Greece and Cyprus, lower funding costs and Greece’s expected transition to developed-market status as the main factors supporting the sector.

Roemer Capital also lowered its cost of equity assumptions, updated its forecasts following first-quarter 2026 results and extended its valuation horizon to the end of 2027, raising target prices across its banking coverage.

Bank Of Cyprus Gets The Largest Upgrade

Bank of Cyprus received the biggest revision, with Roemer Capital upgrading the stock from hold to buy and setting a target price of €11.10, implying potential total upside of 27%.

The firm highlighted the bank’s strong capital generation, profitability and projected 100% dividend payout, describing it as the strongest capital-return story among the banks under coverage. Roemer Capital maintained its buy rating on Eurobank, assigning a target price of €4.90 and forecasting potential upside of 28%. The report said the bank is well placed to benefit from loan growth, improving operating performance and merger-and-acquisition synergies.

National Bank of Greece and Piraeus Bank also retained buy ratings, with expected returns ranging from 25% to 36%. Optima Bank was upgraded to buy, while Alpha Bank remained at hold on valuation grounds.

Why Growth Still Sets The Region Apart

According to Roemer Capital, Greek and Cypriot banks continue to benefit from stronger economic fundamentals than many western European peers. The report pointed to faster economic growth, healthier balance sheets, low levels of non-performing exposures, capital ratios approaching 20% and strong customer deposit bases.

Analysts expect performing loans across the sector to grow at a compound annual rate of 6% to 8% through 2028, supported by private investment, digitalisation, green manufacturing, supply-chain expansion and a gradual recovery in household lending.

The report also said the conclusion of lending under the EU Recovery and Resilience Facility is unlikely to materially affect credit growth, as banks have already shifted back towards traditional commercial lending. Roemer Capital expects Euribor to remain between 2.2% and 2.5%, a level it believes should support both lending activity and net interest margins.

Geopolitics, Valuation And Market Structure Support The Case

The report said improving geopolitical conditions have strengthened the investment outlook, noting that Brent crude prices have largely returned to pre-war levels while Greek government bond yields have stabilised at around 3.5%. Although geopolitical risks remain, Roemer Capital believes the likelihood of a major inflationary shock or significant pressure on bank profitability has eased.

Another important catalyst identified by the firm is Greece’s expected promotion to developed-market status by FTSE Russell, STOXX and MSCI over the coming months.

According to the report, the reclassification should improve liquidity and attract a broader base of international investors. Roemer Capital also said Euronext’s acquisition of the Athens Exchange is expected to strengthen market infrastructure and increase international visibility, particularly for Bank of Cyprus and Optima Bank.

The firm noted that Bank of Cyprus has already benefited from its Athens listing, with average daily trading value increasing from less than €400,000 before its September 2024 move to nearly €6 million afterwards.

Economic Momentum Remains A Core Tailwind

Roemer Capital said both Greece and Cyprus have moved beyond post-crisis recovery and are now supported by private-sector-led growth. For Cyprus, the report highlighted recent tax reform and efforts to simplify the legal and regulatory framework, while also noting that limited foreign banking competition continues to support domestic lenders.

Overall, Roemer Capital expects Greek and Cypriot banks to remain well-positioned for profitable loan growth over the coming years.

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