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Cyprus Tourism: Ayia Napa and Protaras Set to Break Records in 2025

by News Editor

April 26, 2025

Ayia Napa and Protaras are gearing up for an exceptional tourist season in 2025, with efforts suggesting it could be a record-breaking year. The areas have already achieved a modest extension of their tourist season, thanks to a series of strategic collaborations.

Uniting Forces for Greater Impact

Previously viewed as competitors, Ayia Napa and Protaras have joined forces since last year, moving past their differences to leverage combined strengths. Their collaboration with the Famagusta Tourism Board and local stakeholders initiated a high-impact campaign titled “Live Unforgettable Moments”.

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Expanding Reach Through Strategic Campaigns

The campaign’s wide reach is evident as over 14 million advertisements have been disseminated across English, German, and French platforms. These efforts have successfully connected with more than 4.5 million unique users across key markets such as the UK, Germany, Austria, and the Nordics. The positive response, particularly from the British and emerging Polish markets, hints at significant growth potential.

Beyond Advertising: Real Engagement

The collaborative strategy extends beyond advertising. Meetings with key tour operators like Jet2holidays, TUI, and easyJet have been productive, with plans to extend the tourist season until mid-November. Active dialogues are also ongoing with local entertainment venues to maintain operations longer into the year.

For more insights on tourism and real estate trends, check out our article on 2025’s Real Estate Trends in Cyprus.

Sports Tourism: A Driving Force

Sports events have infused significant enthusiasm into the region, bolstering visitor numbers. Notable instances include the international ELITE NEON tournament and the 4th Run for Autism Half Marathon, drawing thousands of participants. These events emphasize the potential of sports tourism in enhancing the area’s brand recognition.

Sustainable and Intelligent Tourism Initiatives

Looking forward, Ayia Napa and Protaras aim to harness advanced technologies like AI to enhance tourist experiences. Initiatives include creating AI-driven guides and virtual tours, enhancing both tourist engagement and infrastructure sustainability.

Ultimately, the goal remains clear: extend the tourist season year-round, offering diverse tourism options from sports to cultural and wellness travel. This strategic push promises to bring lasting benefits to Cyprus’s dynamic tourism landscape.

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Call for Reform: Cyprus Faces New Challenges with Emerging Tobacco Products

by News Editor

May 31, 2025

In the face of a burgeoning variety of tobacco products, existing smoking laws in Cyprus are struggling to keep pace, as highlighted by Christos Minas, the president of the Cyprus National Addictions Authority (AAEK). On World No-Tobacco Day, there was a push for legislative reforms to comprehensively cover all tobacco forms, including non-nicotine alternatives.

Addressing Rising Trends with Effective Policies

Minas emphasized the surge in popularity of e-cigarettes and flavored products, particularly among the youth. The proposed legal updates aim to enhance enforcement efficiency against these emerging trends.

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In collaboration with the World Health Organization’s (WHO) framework, the AAEK has established the first set of national guidelines for smoking cessation in Cyprus, crafting prevention and treatment strategies based on robust scientific evidence.

Educating Youth and Public Awareness Initiatives

Efforts are underway to raise awareness, with informative materials distributed to secondary schools across Cyprus. A public event in Nicosia highlighted the state’s ongoing commitment, providing carbon monoxide testing and expert advice on new tobacco products.

Recent data from the Cyprus general population survey 2023 indicates that 38% of smokers have used e-cigarettes recently, and the smoking initiation age remains at 18.

A Glimpse into Youth Smoking Patterns

According to the latest European school survey, 14% of Cypriot students aged 15-16 reported smoking traditional cigarettes last month. Although this rate is declining, Cyprus still ranks high in Europe for e-cigarette and hookah use among students.

The concern is global, with WHO reports showing over 37 million children aged 13-15 engage in tobacco use, driven by aggressive marketing in loosely regulated environments.

The urgency for reform is clear: before these trends solidify, proactive measures are necessary to protect future generations from potentially hazardous habits.