The online gaming industry is no stranger to innovation, but few companies are taking risks bold enough to redefine the space truly. One that is?
Dream Play, a rising iGaming powerhouse that’s drawing attention across the industry with its latest release: Zeus Run. A fusion of classic slot mechanics, runner-style interactivity, and crypto integration, Zeus Run is being hailed as a “game changer” in every sense.
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We sat down with Alex Tkach, CEO and co-founder of Dream Play, to talk about the challenges of building something new in a saturated market, what it takes to combine entertainment and engagement in online gaming, and why Zeus Run is just the beginning.
Q: Alex, let’s start with the big picture. In a space as crowded as iGaming, what made you believe there was still room to innovate?
Alex Tkach: The truth is, most online casino games haven’t changed in years. Yes, we’ve seen better graphics and smoother mechanics, but fundamentally, players are still spinning reels and watching outcomes they can’t influence. At DreamPlay, we asked ourselves: What if players could do more than just spin? What if they could play—as in make choices, take risks, feel the momentum?
Zeus Run came out of that mindset. We didn’t want to add another title to the slot section. We wanted to shift the experience—bring in real interactivity, decision-making, and something players would come back to because it felt alive.
Q: And what did that mean in terms of gameplay? What makes Zeus Run different from a standard slot game?
Tkach: We’ve combined a traditional slot format with a “runner” mini-game mechanic—think action gaming meets online casino. When three Zeus symbols appear, players face a choice: take the jackpot or enter the “Runner” mode, where they collect symbols that increase their win multiplier. It’s a classic risk-reward moment, but now it’s dynamic, personal, and thrilling.
The core idea is “Running Wilds”—players break out of passive gameplay and actively influence the outcome. It creates engagement that’s way beyond typical slots. In fact, we’ve seen round numbers increase by over 350%. And as well, it increased GGR (Gross Gaming Revenue) for our partner Operators.
Q: The fusion of gameplay styles is compelling, but you’re also entering another frontier—crypto. Tell us about Dream Coin.
Tkach: Dream Coin is our internal utility token. Players earn it through gameplay and can use it across the DreamPlay ecosystem or even trade it on external platforms. It’s a way of rewarding engagement while building a real digital economy around our products.
This isn’t just a gamified currency; it’s a step toward creating a player-driven ecosystem. In traditional iGaming, everything goes one way—the player pays, the platform profits. Dream Coin reverses that dynamic. It allows players to build value over time. In that sense, it’s not just a feature—it’s a philosophy.
Q: How did the aesthetics come together? The visuals and sound design feel cinematic.
Tkach: Absolutely—and that was intentional. We partnered with artists and animators with backgrounds in film and AAA games. The aesthetic draws on classical mythology—deep purples, gold accents, grand architectural backdrops. We wanted players to feel like they’re entering Olympus itself.
The soundtrack was composed by musicians who’ve performed at Eurovision. It’s sweeping, emotional, and it evolves in real-time with gameplay. Every animation responds to player actions, and that sense of responsiveness is key to immersion.
We hire experts from renowned companies such as Play’n GO, Playson, Parimatch, and Macaw Gaming.
Q: Let’s talk about performance. How has the market responded since launch?
Tkach: The response has been phenomenal. Zeus Run is exclusively available on the WinSpirit platform and in our partner casinos, and we’ve already seen significant uptake from major operators. What’s exciting is how engaged players are. It’s not a one-and-done experience—people are spending longer in sessions, coming back more often, and exploring the different outcomes the Runner mechanic offers.
From a business perspective, that translates directly into higher GGR for our partners. But more importantly, it shows us we were right—players are ready for something different.
Q: How does DreamPlay ensure that Zeus Run meets the industry’s regulatory and compliance standards from day one?
Tkach: Compliance is built into our DNA. From the earliest design stages, we made sure Zeus Run wouldn’t just be innovative—it would be trustworthy and regulation-ready. That’s why we pursued and secured certifications from the industry’s most respected testing bodies: eCOGRA, iTech Labs, and GLI.
These aren’t just stamps of approval—they signal to players, operators, and partners that Zeus Run meets the highest global standards for fairness, security, and responsible gaming. In today’s climate, especially with the growing scrutiny around iGaming, launching without that level of credibility simply isn’t an option.
Q: What’s next for DreamPlay? Can we expect more “game-changer” releases like Zeus Run?
Tkach: We’re just getting started. Our roadmap includes multiplayer modes, seasonal quests, and tournaments—all within Zeus Run’s evolving framework.
We’re developing a game with AR, and soon we’ll be sharing the challenges we faced and its performance.
Moreover, we will add daily missions, leader’s dashboard, bonus buy, loot boxes, wheel of fortune, and many other features.
But beyond that, we’re expanding the universe. We see DreamPlay not just as a content studio, but as a platform for immersive, emotionally engaging, next-generation iGaming.
We’re blending the lines between video games, casino content, and digital economies. The future of iGaming isn’t static. It’s interactive, immersive, and deeply personalized. That’s the space we’re building for.
Q: Final question—how do you want DreamPlay to be remembered five years from now?
Tkach: I want DreamPlay to be seen as the company that dared to ask, “What if this could be more?” Not just more profitable or more popular—but more creative, more human, more fun. That’s what Zeus Run represents. And that’s the standard we’re setting for everything that comes next.
Conclusion
An industry often criticized for recycling old ideas with flashier skins, DreamPlay is charting a bold new course, where gameplay, creativity, and even currency evolve together. With Zeus Run, the company isn’t just launching a game. It’s starting a movement.
