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Cyprus Struggles With Overqualification: The Hidden Gap In Its Labor Market

In 2024, Cyprus found itself facing a significant labor market challenge, with the third-highest overqualification rate among EU nations. According to Eurostat, nearly 28.2% of Cypriot workers are employed in roles that don’t fully leverage their tertiary education. Even more striking is the gender disparity: 31.2% of women are affected by overqualification, compared to 24.6% of men, revealing a worrying trend of underutilized talent.

Across the EU, the overqualification rate stands at 21.3%, with Spain and Greece leading the pack. Cyprus follows closely behind, highlighting a mismatch between educational qualifications and available jobs. While Luxembourg and Czechia boast lower overqualification rates, countries like Cyprus are grappling with this inefficiency.

This issue isn’t isolated to Cyprus; across 21 of the EU’s 27 member states, women face higher overqualification rates than men. The most significant disparities are found in Italy, Slovakia, and Malta, suggesting that the issue may be more systemic, with women particularly impacted by labor market challenges.

Cyprus, however, is not just facing a problem of underemployed graduates. It is also witnessing a steady rise in overall employment, with a 79.8% employment rate in 2024 — higher than the EU average of 75.8%. This figure reflects a growing labor force but also underscores the challenge of ensuring that more individuals, especially women, are not overqualified for their roles.

Despite these hurdles, Cyprus is seeing signs of positive economic shifts. The country’s GDP per capita has grown by 22% between 2018 and 2022, reaching €30,400 in 2022, though it still lags behind the EU average. Key sectors such as tourism, technology, healthcare, and renewable energy are expected to fuel further growth, but the country’s labor market will need to adapt to meet the needs of an evolving economy.

With the rise of digitalization and the ongoing demand for tech-savvy professionals, Cyprus is seeing a rapid shift in the types of jobs available. Information and communications technology professionals are in particularly high demand, while sectors like traditional agriculture and retail are facing challenges.

As Cyprus navigates these complexities, the growing reliance on skilled immigration is another factor shaping its workforce. Immigrants now account for over 21% of the country’s active workforce, with the largest portion coming from non-EU countries. This highlights the labor shortages in critical areas, and the continued demand for foreign talent to fill gaps in key sectors.

Cyprus’ labor market in 2024 presents a complex landscape. While the employment rate is rising, the challenge of overqualification remains a pressing issue, especially for women. As the country faces the growing demand for digital skills and tackles evolving economic and demographic pressures, addressing this mismatch between education and employment will be crucial for future growth and stability.

Webflow Strengthens Marketing Suite With Acquisition Of AI-Powered Vidoso

Strategic Acquisition For Enhanced Marketing

Webflow, a leading software platform for website building and hosting, has acquired AI-driven content-generation platform Vidoso to advance its suite of marketing offerings. The move signals Webflow’s strategic shift from being recognized solely as a website builder and CMS provider to emerging as a holistic, agentic marketing platform.

Integrating AI With Content Creation

Vidoso, founded in 2024, uses large language models to help organizations generate marketing materials such as images, presentations, video clips, blog posts and social media content. One of the platform’s features allows users to convert long-form content, including keynote presentations or panel discussions, into shorter formats such as video clips and blog posts. Following the acquisition, Vidoso’s four-person team will join Webflow, and the technology is expected to be integrated into the company’s broader content and marketing tools

Driving Operational Efficiency In A Competitive Market

Webflow has raised more than $330 million in funding and has previously expanded its marketing capabilities through acquisitions and partnerships. Earlier initiatives included the acquisition of personalization platform Intellimize and the launch of integrations with advertising platforms such as Google Ads. The company is operating in an increasingly competitive market as startups develop AI tools for marketing automation. Competitors in this space include companies such as Kana, Hightouch and Blueshift. Webflow CEO Linda Tong said the company aims to build a platform that connects brand management, demand generation, product marketing and content development within a single system.

Closing The Gap With Branded AI Content

Vidoso’s CEO, Sharad Verma, explained that earlier iterations of AI delivered generic content that lacked alignment with individual brand systems. “Frontier models are trained on the average of the internet, not on the specifics of your brand,” Verma stated, emphasizing how Vidoso’s platform addresses this shortfall by ensuring consistent, governed, and production-ready content that aligns with existing marketing workflows.

A Forward-Looking Vision

Webflow views the acquisition as part of a broader shift toward AI-assisted marketing tools that combine content creation with performance insights. According to Tong, integrating these capabilities into a single platform allows companies to create marketing assets while analyzing their performance and refining future campaigns.

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