Revolut To Take On Amex With Launch Of Points-based Credit Cards

by News Editor

April 14, 2025

Revolut is setting its sights on a new battleground — the lucrative world of rewards credit cards — in a direct challenge to giants like American Express and Barclaycard. The UK-based fintech, now with over 50 million users worldwide, is quietly working on a suite of credit cards powered by its proprietary RevPoints system.

According to insiders familiar with the project, the upcoming cards will be tailored to Revolut’s various subscription tiers, offering users a fresh way to rack up and spend rewards. It marks another ambitious step in Revolut’s rapid expansion beyond digital banking — a strategy that already includes trading, crypto, insurance, and soon, mortgages and private banking.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Cracking The Loyalty Game

Revolut introduced RevPoints last July, letting users earn points on debit card purchases. So far, points can be redeemed for gift cards from big names like Apple and Amazon, or converted 1:1 into airline miles. But with a new credit card in play, Revolut appears ready to scale that system into a full-fledged loyalty ecosystem.

The move brings Revolut into an arena long dominated by legacy players. American Express and Barclaycard rule the rewards space in the UK with established ecosystems like Amex points and Avios. Fintech disruption here has been slower than in other areas — Yonder, one of the few challengers, has just 30,000 users and focuses on perks with local businesses rather than flight deals.

Revolut’s global reach and brand recognition give it an edge in taking this challenge mainstream. The key question now: is how it will differentiate in a crowded, loyalty-heavy market.

What’s Next For The Superapp

The credit card is just one piece of a bigger puzzle. In January, Sifted revealed that Revolut is developing a premium private banking service aimed at high-net-worth individuals, complete with investment tools and personalized wealth advice. Also in the pipeline: an AI-powered money assistant and a mortgage offering, both expected to launch later this year.

With its reward card ambitions, Revolut isn’t just adding another product — it’s signaling a broader intention to rival traditional banks on every front, including where they’ve historically held the advantage: customer loyalty.

The Future Forbes Realty Global Properties

Paphos Wins Two Awards For Long-Term Tourism Strategy

by THEFUTURE.TEAM

July 23, 2026

The Paphos regional tourism board, Etap Paphos, said on Tuesday that its “Paphos – Unleash Your Senses” campaign has secured two industry awards, underscoring the region’s long-term effort to strengthen its position as an international tourism destination.

Recognition For Strategy, Not Just Promotion

The campaign won gold at the Cyprus Tourism Awards 2025 in the Strategy & Innovation – Timeless Presence category and bronze at the Marketing Achievements Awards 2025 in Integrated Marketing.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Etap Paphos said the honours reflect more than a successful promotional initiative. They also validate a broader collaborative model developed over the past seven years to support the region’s tourism growth.

A Public-private Model Built Over Seven Years

The strategy was designed around a shared long-term vision, bringing together public institutions and private-sector partners under a single destination marketing framework.

According to the board, it was the first organised effort in Cyprus to successfully align public authorities and private businesses behind one unified tourism strategy. That model, it said, has since become a reference point for how coordinated action can improve a destination’s competitiveness in international markets.

Partnership At The Core Of The Campaign

The success of the campaign was credited to the contributions of a broad network of partners and stakeholders, including the Paphos Regional Board of Tourism, the Cyprus Hotel Association’s Paphos district branch, Hermes Airports, Eurobank, participating hotels and other supporting organisations.

Special recognition was also given to AZTECH, the agency responsible for the campaign’s strategic planning and execution. The board said the agency’s expertise has been central to expanding and reinforcing Paphos’s international presence.

Why The Awards Matter

“These distinctions carry deep significance as they celebrate more than just a successful advertising campaign,” the tourism board said. It added that the awards highlight the value of sustained cooperation and shared objectives over short-term promotional activity.

The recognition comes as Paphos continues working to position itself as a year-round, modern, sustainable and smart tourism destination.

“Elevating the profile of Paphos as a year-round highly modern, sustainable and smart travel destination remains an ongoing effort that relies entirely on the continued commitment and contribution of all partners,” the board said.

Breaking news