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Revolut To Take On Amex With Launch Of Points-based Credit Cards

by News Editor

April 14, 2025

Revolut is setting its sights on a new battleground — the lucrative world of rewards credit cards — in a direct challenge to giants like American Express and Barclaycard. The UK-based fintech, now with over 50 million users worldwide, is quietly working on a suite of credit cards powered by its proprietary RevPoints system.

According to insiders familiar with the project, the upcoming cards will be tailored to Revolut’s various subscription tiers, offering users a fresh way to rack up and spend rewards. It marks another ambitious step in Revolut’s rapid expansion beyond digital banking — a strategy that already includes trading, crypto, insurance, and soon, mortgages and private banking.

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Cracking The Loyalty Game

Revolut introduced RevPoints last July, letting users earn points on debit card purchases. So far, points can be redeemed for gift cards from big names like Apple and Amazon, or converted 1:1 into airline miles. But with a new credit card in play, Revolut appears ready to scale that system into a full-fledged loyalty ecosystem.

The move brings Revolut into an arena long dominated by legacy players. American Express and Barclaycard rule the rewards space in the UK with established ecosystems like Amex points and Avios. Fintech disruption here has been slower than in other areas — Yonder, one of the few challengers, has just 30,000 users and focuses on perks with local businesses rather than flight deals.

Revolut’s global reach and brand recognition give it an edge in taking this challenge mainstream. The key question now: is how it will differentiate in a crowded, loyalty-heavy market.

What’s Next For The Superapp

The credit card is just one piece of a bigger puzzle. In January, Sifted revealed that Revolut is developing a premium private banking service aimed at high-net-worth individuals, complete with investment tools and personalized wealth advice. Also in the pipeline: an AI-powered money assistant and a mortgage offering, both expected to launch later this year.

With its reward card ambitions, Revolut isn’t just adding another product — it’s signaling a broader intention to rival traditional banks on every front, including where they’ve historically held the advantage: customer loyalty.

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Call for Reform: Cyprus Faces New Challenges with Emerging Tobacco Products

by News Editor

May 31, 2025

In the face of a burgeoning variety of tobacco products, existing smoking laws in Cyprus are struggling to keep pace, as highlighted by Christos Minas, the president of the Cyprus National Addictions Authority (AAEK). On World No-Tobacco Day, there was a push for legislative reforms to comprehensively cover all tobacco forms, including non-nicotine alternatives.

Addressing Rising Trends with Effective Policies

Minas emphasized the surge in popularity of e-cigarettes and flavored products, particularly among the youth. The proposed legal updates aim to enhance enforcement efficiency against these emerging trends.

In collaboration with the World Health Organization’s (WHO) framework, the AAEK has established the first set of national guidelines for smoking cessation in Cyprus, crafting prevention and treatment strategies based on robust scientific evidence.

Educating Youth and Public Awareness Initiatives

Efforts are underway to raise awareness, with informative materials distributed to secondary schools across Cyprus. A public event in Nicosia highlighted the state’s ongoing commitment, providing carbon monoxide testing and expert advice on new tobacco products.

Recent data from the Cyprus general population survey 2023 indicates that 38% of smokers have used e-cigarettes recently, and the smoking initiation age remains at 18.

A Glimpse into Youth Smoking Patterns

According to the latest European school survey, 14% of Cypriot students aged 15-16 reported smoking traditional cigarettes last month. Although this rate is declining, Cyprus still ranks high in Europe for e-cigarette and hookah use among students.

The concern is global, with WHO reports showing over 37 million children aged 13-15 engage in tobacco use, driven by aggressive marketing in loosely regulated environments.

The urgency for reform is clear: before these trends solidify, proactive measures are necessary to protect future generations from potentially hazardous habits.